{"id":21054,"date":"2023-06-06T14:53:36","date_gmt":"2023-06-06T14:53:36","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=21054"},"modified":"2024-09-17T08:46:29","modified_gmt":"2024-09-17T08:46:29","slug":"turning-trade-show-leads-into-business-opportunities","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/turning-trade-show-leads-into-business-opportunities\/","title":{"rendered":"Turning Trade Show Leads into Business Opportunities"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<h2 class=\"vc_custom_heading section_title vc_custom_1668027671581\">Making the Most of your Trade Exhibition<\/h2>\n<div class=\"wpb_text_column wpb_content_element vc_custom_1668029790854 inner_sec_content\">\n<div class=\"wpb_wrapper\">\n<p>It\u2019s no secret, <span id=\"urn:enhancement-16ce97dc-c929-4951-b71f-b1d1b3535d06\" class=\"textannotation\">trade<\/span> <span id=\"urn:enhancement-e2d0a43a-f50e-4053-9a7b-1370ef4b2f58\" class=\"textannotation\">shows<\/span> and conferences can be expensive. Are you getting a good <span id=\"urn:enhancement-b4b84d5b-f7fe-4496-9152-927538c24cc8\" class=\"textannotation\">ROI<\/span>? Many <span id=\"urn:enhancement-4beaa18b-168d-4b79-8d9c-39181f07f663\" class=\"textannotation\">exhibitors<\/span> are dismayed at the inconsistency in getting <span id=\"urn:enhancement-09a6328e-df78-4fcb-ba75-de5bbfc8cacd\" class=\"textannotation\">people<\/span> to their <span id=\"urn:enhancement-fb0ce432-540d-4a3b-b0f3-ff024ab9b4a1\" class=\"textannotation\">booth<\/span>, and <span id=\"urn:enhancement-fb0124b2-dbd3-4473-b015-3e8239b7abd8\" class=\"textannotation\">closing<\/span> deals after the <span id=\"urn:enhancement-58e8af9b-2311-4a57-9566-8bac1ae76c2e\" class=\"textannotation\">conference<\/span>. Opportunities that initially appeared promising to close, suddenly disappear. However, there are some instances where the opportunities aren\u2019t gone, they\u2019re simply delayed by weeks or months. This <span id=\"urn:enhancement-2de443d0-934e-4b5d-b2d9-0dbaf2e7f512\" class=\"textannotation\">means<\/span> there\u2019s still opportunity, but it <span id=\"urn:enhancement-ccb6ce73-b920-494f-933f-d9d650d6162e\" class=\"textannotation\">needs<\/span> a little more nurturing.<\/p>\n<p>C1M has mastered the science of getting attendees to visit your <span id=\"urn:enhancement-665fa09d-b29c-44ed-99f5-5a5be4dfe218\" class=\"textannotation\">booth<\/span>. Additionally, we <span id=\"urn:enhancement-cdba9c0f-2946-487c-b4df-3e2216df3857\" class=\"textannotation\">know<\/span> how to connect with your attendees after the <span id=\"urn:enhancement-7ea0cc99-7261-4335-bf3d-06af27c43cec\" class=\"textannotation\">conference<\/span>, and to <span id=\"urn:enhancement-e2dca791-fd1a-4bc4-b2f2-55d2d938f53f\" class=\"textannotation\">nurture<\/span> them effectively until they are ready to <span id=\"urn:enhancement-fc262b9d-5895-4f79-a92d-d45b91a9f0dc\" class=\"textannotation\">buy<\/span> from you . . . and not your <span id=\"urn:enhancement-d5eea6f6-7eba-413f-b729-d4e5baf8ef33\" class=\"textannotation\">competitor<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1666388743343 vc_row-has-fill\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<h2 class=\"vc_custom_heading section_title vc_custom_1668027801988\">Making the Most of Your Event<\/h2>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex\">\n<div class=\"wpb_column vc_column_container vc_col-sm-6\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h3>Pre-Conference Services<\/h3>\n<p>In the few hours that you are staffing a <span id=\"urn:enhancement-61dafcda-60aa-41ed-8f2c-e8b852c94a91\" class=\"textannotation\">booth<\/span>, it\u2019s important to drive a good volume of qualified <span id=\"urn:enhancement-f21e8240-fe42-4773-afac-ca185a68c547\" class=\"textannotation\">prospects<\/span> to your exhibit. Because you have a limited time with each prospect, you want to do what you can to maximize the effectiveness of your <span id=\"urn:enhancement-d5d97ead-44d8-47ae-9866-5ff83dec122e\" class=\"textannotation\">booth<\/span> time and results. We can help.<\/p>\n<p><strong><span id=\"urn:enhancement-756b8187-fb9d-44b9-bc47-f8a39240dfd4\" class=\"textannotation\">Services<\/span> include:<\/strong><\/p>\n<ul>\n<li>Advise you on <span id=\"urn:enhancement-7c819bc2-e484-4973-adee-699445958a5c\" class=\"textannotation\">booth<\/span> <span id=\"urn:enhancement-f15f12eb-582b-43b4-a1bb-ed4d2271e112\" class=\"textannotation\">layout<\/span> &amp; <span id=\"urn:enhancement-db3bdb1f-9f7a-4616-83a5-52930a46a6a9\" class=\"textannotation\">design<\/span>, <span id=\"urn:enhancement-b160f3a5-9d06-4f66-b229-ad23bbc76c9f\" class=\"textannotation\">messaging<\/span>, <span id=\"urn:enhancement-541ef865-29b1-4dc1-8118-6c259c852552\" class=\"textannotation\">salesperson<\/span> outreach, effective <span id=\"urn:enhancement-2f90adee-dc3a-4e2c-b771-3bdfd674c43a\" class=\"textannotation\">conference<\/span> <span id=\"urn:enhancement-c21ecd92-b87e-4e2e-b32a-8695be06f152\" class=\"textannotation\">sponsorships<\/span>, and more<\/li>\n<li>Before the <span id=\"urn:enhancement-0c927329-46d9-4c83-837e-0fa3cd923a8a\" class=\"textannotation\">conference<\/span>, communicate with your <span id=\"urn:enhancement-c0c3988e-7552-4f37-ad2b-f2e3d261c86d\" class=\"textannotation\">target audience<\/span> via proven <span id=\"urn:enhancement-a0a99e83-e61f-4aec-9387-19306f452f30\" class=\"textannotation\">nurture campaigns<\/span> \u2013 <span id=\"urn:enhancement-10a3917a-f20d-429d-994c-27bc96b8e9af\" class=\"textannotation\">email<\/span> &amp; <span id=\"urn:enhancement-48392974-eb28-4096-9c70-68fefa5b520a\" class=\"textannotation\">social media<\/span><\/li>\n<\/ul>\n<p>With more <span id=\"urn:enhancement-aacd2b7a-9271-45d6-bd35-505030e99f8d\" class=\"textannotation\">prospects<\/span> ready and eager to visit your <span id=\"urn:enhancement-88925a7d-68f5-448b-b413-d8f50cb81bc3\" class=\"textannotation\">booth<\/span>, you have an almost unfair advantage among the other <span id=\"urn:enhancement-3fec1947-9140-4819-97ef-fe57006bad7a\" class=\"textannotation\">exhibitors<\/span>. This gives you more opportunity to make the very best <span id=\"urn:enhancement-778ddfa9-efb6-476c-8675-89620d1d08e0\" class=\"textannotation\">impression<\/span> and generate <span id=\"urn:enhancement-16aceb04-bd68-43ab-8eab-d4448b065d99\" class=\"textannotation\">sales<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1668028801937 vc_row-has-fill\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div id=\"cla_heading_65b8ae813f168\" class=\"section_heading_wrapper text-center \">\n<h3 class=\"subtitle\">Does This Sound Familiar?<\/h3>\n<h4 class=\"title\">THE CHALLENGE EXHIBITORS FACE<\/h4>\n<div class=\"content\">\n<p>In our nearly 20 years of providing <span id=\"urn:enhancement-b280dede-c1fb-4d49-8243-97d6db52e6b1\" class=\"textannotation\">marketing services<\/span> to <span id=\"urn:enhancement-c9d35a6e-8159-4f37-875b-bc70064784e3\" class=\"textannotation\">Learning<\/span> \/ <span id=\"urn:enhancement-c6454c29-24be-4ec2-9f2c-fb5e524853fa\" class=\"textannotation\">HR<\/span> <span id=\"urn:enhancement-76021501-b57b-4826-ac5c-e6d97c2df0e3\" class=\"textannotation\">organizations<\/span>,<br \/>\nwe\u2019ve heard a consistent refrain from <span id=\"urn:enhancement-93cd5f32-68a9-47af-8412-256193f01eec\" class=\"textannotation\">exhibitors<\/span> at <span id=\"urn:enhancement-aceb1fa2-115a-4fec-b8be-6739419c6c05\" class=\"textannotation\">trade<\/span> <span id=\"urn:enhancement-6ef780ee-af39-43a2-93ff-90df07ae6c7d\" class=\"textannotation\">shows<\/span> like these:<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>\u201cIn our <span id=\"urn:enhancement-a0a73322-06d9-48c4-8685-c95e6552ecf1\" class=\"textannotation\">trade<\/span> <span id=\"urn:enhancement-f9afde13-6b19-42a6-9b92-812379211058\" class=\"textannotation\">show<\/span> follow-<span id=\"urn:enhancement-f46f7680-f454-45c4-bedb-267a1ffc2299\" class=\"textannotation\">up to<\/span> these opportunities, we feel like we are talking to a different person than the one we met at the <span id=\"urn:enhancement-edf969d6-e86f-4088-887d-f09c1c6e655a\" class=\"textannotation\">conference<\/span>. The opportunities which seemed so strong, all of a sudden were not as urgent or important by the prospect. And we have no <span id=\"urn:enhancement-522d9efc-b083-411d-bd5d-49f927940bb5\" class=\"textannotation\">idea<\/span> what happened.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1668028707807\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex\">\n<div class=\"wpb_column vc_column_container vc_col-sm-6\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2>Post-Conference Services<\/h2>\n<p>So, you successfully managed to get <a href=\"https:\/\/c1mdev.com\/c1m.ai\/should-you-hire-a-lead-generation-specialist\/\" target=\"_blank\" rel=\"noopener\">some <span id=\"urn:enhancement-c899093a-054b-4bd4-8981-06531fd04e48\" class=\"textannotation\">leads<\/span><\/a>. Possibly 100, 200 or even more. However, only 5-10 <span id=\"urn:enhancement-247d2b40-5835-404d-8e12-a8664a38fd0b\" class=\"textannotation\">leads<\/span> appear to have the best chance of <span id=\"urn:enhancement-fec9d7cb-3b4a-46de-8324-a75bb8909565\" class=\"textannotation\">closing<\/span> a deal. This is great but you still have several problems to overcome:<\/p>\n<ul>\n<li>You may struggle with making the initial contact<\/li>\n<li>With our busy work schedules, there isn\u2019t enough time in the day to promptly follow-up with all the opportunities \u2013 You <span id=\"urn:enhancement-f204e1c5-4d57-4b6a-8e63-773a4f786534\" class=\"textannotation\">know<\/span> you are missing <span id=\"urn:enhancement-58834be8-0b09-4267-89f4-89e2c8c763bc\" class=\"textannotation\">sales<\/span>, purely because you haven\u2019t effectively followed up<\/li>\n<li>When you do reach the <span id=\"urn:enhancement-46590a28-a31c-4b95-9ccf-89efce95182f\" class=\"textannotation\">prospects<\/span>, you <span id=\"urn:enhancement-24db97ae-f25c-4aa3-8f1c-17513cd8f738\" class=\"textannotation\">learn<\/span> their decision has been delayed\u2026 frequently for months<\/li>\n<\/ul>\n<p>We can help you establish a <span id=\"urn:enhancement-64c38c27-5fa5-477e-a3cb-e59ecdecd3d3\" class=\"textannotation\">trade<\/span> <span id=\"urn:enhancement-e29b4f3f-6c51-41ab-953f-ced0c6af4b21\" class=\"textannotation\">show<\/span> &amp; <span id=\"urn:enhancement-487589ab-765b-4e0a-bab9-14189f83bef4\" class=\"textannotation\">conference<\/span> <span id=\"urn:enhancement-793054e8-e6bc-4e30-89ae-b454ad18704b\" class=\"textannotation\">nurture<\/span> <span id=\"urn:enhancement-7c527049-d225-4b4a-82f9-ce4d7bd5745a\" class=\"textannotation\">program<\/span> that regularly communicates with your prospect <span id=\"urn:enhancement-0bd41cf6-6d4d-4769-bda7-4a8f26a72c13\" class=\"textannotation\">audience<\/span>. Many of your <span id=\"urn:enhancement-9e7b22bc-12f1-4d42-a70f-c849cf141593\" class=\"textannotation\">prospects<\/span> <span id=\"urn:enhancement-a18c16fc-055b-45ed-b2d6-23d384a812f7\" class=\"textannotation\">will<\/span> eventually become possible buyers, but when decision time comes, <span id=\"urn:enhancement-a5e2147d-12b3-4eb3-af1a-445e577767c7\" class=\"textannotation\">will<\/span> they remember you, or simply choose a <span id=\"urn:enhancement-468dcbbd-5011-4129-a9ca-89ec32b138d6\" class=\"textannotation\">competitor<\/span> instead?<\/p>\n<p>Let us help you close more deals with communication that includes relevant and <span id=\"urn:enhancement-a25ae87b-eb03-41a8-a429-88aaef572484\" class=\"textannotation\">engaging content<\/span> your <span id=\"urn:enhancement-626ea1c0-f34b-426b-b940-320960637ed9\" class=\"textannotation\">prospects<\/span> find interesting, while keeping you top-of-<span id=\"urn:enhancement-1608877b-07ab-4210-829d-6ac71bda2da9\" class=\"textannotation\">mind<\/span> when the <span id=\"urn:enhancement-3f2af15a-6f18-4aca-a036-ab47f174cb3d\" class=\"textannotation\">moment<\/span> of opportunity comes to make a <span id=\"urn:enhancement-df6a649b-044a-4c01-a39a-1e38801bb8ef\" class=\"textannotation\">sale<\/span>.<\/p>\n<p><a href=\"https:\/\/c1mdev.com\/c1m.ai\/consultation-request\/\" target=\"_blank\" rel=\"noopener\">Contact us today!<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Making the Most of your Trade Exhibition It\u2019s no secret, trade shows and conferences can be expensive. Are you getting a good ROI? Many exhibitors&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[209],"class_list":["post-21054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-creating-leads"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=21054"}],"version-history":[{"count":2,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21054\/revisions"}],"predecessor-version":[{"id":23553,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21054\/revisions\/23553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/21055"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=21054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=21054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=21054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}