{"id":21041,"date":"2023-06-06T14:34:00","date_gmt":"2023-06-06T14:34:00","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=21041"},"modified":"2024-09-12T08:45:49","modified_gmt":"2024-09-12T08:45:49","slug":"the-art-of-nurturing-leads-into-successful-sales","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/the-art-of-nurturing-leads-into-successful-sales\/","title":{"rendered":"The Art of Nurturing Leads into Successful Sales"},"content":{"rendered":"
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Nurture to a Sale – Email Marketing For Your Business<\/h2>\n
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Email marketing<\/span> isn\u2019t the cool new kid on the block \u2013 it\u2019s been around since 1978. But it\u2019s an incredibly effective form of marketing<\/span> with several unique benefits. It\u2019s not something your business<\/span> can afford to ignore.<\/p>\n

You need<\/span> an email marketing<\/a> strategy<\/span> for a whole host of reasons. It\u2019s a vital part of your digital marketing strategy<\/span> for two simple reasons though \u2013 it\u2019s incredibly effective, and it\u2019s entirely owned by you.<\/p>\n

It\u2019s incredible how well it works. And considering how low the starting costs are, even small businesses<\/span> can reap the benefits without spending a fortune.<\/p>\n

You need<\/span> an email marketing strategy<\/span> because you own your email list<\/span>. While it\u2019s true that social media platforms<\/span> are trendy and often effective at marketing<\/span> your business<\/span> through organic and paid content<\/span>, there\u2019s one big thing that should keep you from relying on them entirely:<\/p>\n

You have no control over those platforms.<\/p>\n

An algorithm change, a shift to a newer, hipper platform, or something else out of your control \u2013 and your results are gone in an instant. That\u2019s not a sustainable foundation for your business<\/span>.<\/p>\n

But with email marketing<\/span>? You own your email list<\/span>, today and forever. You can build it through a whole variety of channels, including social media<\/span> and your website<\/span>, and directly sell your products and your services to your customers<\/span>.<\/p>\n

Email marketing<\/span> is effective, it\u2019s sustainable, and it can be simple too \u2013 if you know what you\u2019re doing. And that\u2019s just where this guide to email marketing<\/span> comes in.<\/p>\n

How can you get started using email marketing<\/span> to build your business<\/span>? In just two simple steps. First, you need<\/span> to choose an email marketing<\/span> service<\/span> to help you deliver<\/span> emails and measure your results. Then, choose the right kinds of email campaigns<\/span> for your business<\/span> goals.<\/p>\n

Ready? Let\u2019s go!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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What is an Email Marketing Service?<\/h2>\n
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You just can\u2019t grow your business<\/span> by sending emails yourself \u2013 who has the time for that when your inbox is already overflowing? That\u2019s where email marketing services<\/span> come in. They help you scale your email marketing<\/span> to grow your business<\/span> by taking the manual work out of your email campaigns<\/span>.<\/p>\n

An email marketing<\/span> service<\/span> is a provider<\/span> that helps your business<\/span>\u00a0create, target, and deliver<\/span> emails to your audience<\/span>. They\u2019re critical for growing businesses<\/span> because your individual email<\/span> account<\/span> lacks any way to measure results, segment<\/span> lists, and create sophisticated emails. There are a huge variety of email marketing platforms<\/span> on the market and they all offer something a little different. But they usually have the following offerings:<\/p>\n

A Way to Build Emails and Landing Pages<\/h3>\n

If you\u2019re not a web<\/span> developer, you don\u2019t want<\/span> to be dealing with creating emails from scratch in HTML<\/span>. Email service providers<\/span> (ESPs) offer email<\/span> builders that help you create functional and eye-catching emails for your audience<\/span> without deep technical<\/span> knowledge. Many will<\/span> allow you to do the same for landing pages<\/span> where your readers will<\/span> arrive after clicking through your email<\/span> too.<\/p>\n

A Way to Organize and Segment Email Lists<\/h3>\n

As your email list<\/span> grows, you\u2019ll want<\/span> to begin organizing your users into groups, by interest, demographic<\/span> data, or other qualities. That way, you can easily send them emails that are targeted to what they want<\/span> or need<\/span> to know. If you own an athletic supply company<\/span>, for example, you could segment<\/span> your lists to target yoga enthusiasts, running fans, and avid hikers. Then you could send yoga mat offers to one group while offering running shoe promos to another.<\/p>\n

A Way to Automate Your Email Sends<\/h3>\n

You want<\/span> to be able to schedule email<\/span> sends ahead of time \u2013 no hovering over the keyboard at an exact hour needed. Emails are most effective when sent at certain hours. A good email marketing<\/span> service<\/span> will<\/span> make scheduling those emails ahead of time simple and fool-proof so you can work on your own schedule.<\/p>\n

Good Standing with Internet Service Providers (ISPs)<\/h3>\n

Your emails are only effective if they get to your audience<\/span> smoothly. Your email service provider<\/span> should help you comply easily with anti-spam<\/span> regulations and avoid getting shunted automatically to spam<\/span> folders.<\/p>\n

Access to Analytics and Data<\/h3>\n

Once you\u2019ve started sending out email campaigns<\/span>, it\u2019s important to be able to measure what\u2019s working well and what could be improved. A good email marketing<\/span> service<\/span> should allow you access to analytics on each of your emails, campaigns<\/span>, and users.<\/p>\n

You will<\/span> want<\/span> to see how many people are opening your email<\/span> (your open rate<\/span>) and clicking onto your content<\/span> (your click-through rate<\/span>). Many email marketing platforms<\/span> also offer you the ability to conduct A\/B testing<\/span>, trying two similar but slightly tweaked versions of an email<\/span> to see which performs better.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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How to Select an Email Marketing Service<\/h2>\n
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Every business<\/span> is unique \u2013 there\u2019s no solution that will<\/span> fit every company<\/span>. That\u2019s true in almost every<\/span> aspect of\u00a0digital marketing<\/a>\u00a0including the selection of an email marketing platform<\/span>. But don\u2019t worry \u2013 there\u2019s an option that will<\/span> fit your needs<\/span>. Since email marketing<\/span> is so effective, it\u2019s widely used.<\/p>\n

That means there are dozens of email service providers<\/span> who all offer a slightly different service<\/span>. Just think through your needs<\/span> and budget<\/span> first and then you can start making a decision.<\/p>\n

What Does Your Business Need?<\/h3>\n

A small<\/span> local t-shirt company<\/span> sells the same product<\/span> as a big national retailer. But they have different email marketing<\/span> needs<\/span>.<\/p>\n

The first thing to think about is how many emails you would like to send per month. If you don\u2019t already know this number, do some calculations. How many email subscribers<\/span> do you have on your email list<\/span> now? And how frequently would you ideally email<\/span> them? Multiply those numbers and you have a ballpark figure.<\/p>\n

Now, think about what kinds of content<\/span> you typically send out. Are you an ecommerce business<\/span> that sends a lot of shopping<\/span>-related emails? You will<\/span> need<\/span> an email service provider<\/span> that allows an elegant use of images<\/span> and possibly ecommerce integration too. Are you a blogger or professional who mostly sends informative newsletters<\/span> or subscriber<\/span>-only content<\/span>? You will<\/span> benefit from an ESP that makes those integrations simple.<\/p>\n

How technical<\/span> do you want<\/span> to get in building<\/span> emails? If you\u2019re comfortable with a bit of HTML<\/span>, then the user interface for creating emails isn\u2019t as important for you. But if you\u2019re just starting out in email<\/span> creation and don\u2019t want<\/span> to mess around with the complicated technical<\/span> details, you\u2019ll want<\/span> an email marketing platform<\/span> that offers an easy drag-and-drop<\/span> format<\/span>.<\/p>\n

What Can Your Business Afford?<\/h3>\n

Now that you have your basic requirements, it\u2019s time to figure out what you can afford or want<\/span> to spend on email marketing<\/span>. Email service providers<\/span> range from free options to the very pricey, but those price increases usually come with benefits. If you\u2019re a small<\/span> business<\/span> just starting out in email marketing<\/span>, you might not have any budget<\/span> at all to spare. You\u2019ll want<\/span> to stick to looking at free options in that case.<\/p>\n

But if you\u2019re looking to significantly grow your email marketing<\/span> capabilities or send tens of thousands of emails per month, you\u2019ll be looking at paid options only. That extra<\/span> cost does come with extra<\/span> support, in many cases. Since there are so many different paid options though, be very clear on what you really need<\/span> to avoid wasting money on features you don\u2019t use.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Making The Most of Your Email Marketing Service<\/h2>\n
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Engaging an email marketing<\/span> service<\/span> is a big investment of time and money if you\u2019re doing it for the first time. That\u2019s why it\u2019s important to make the most of your email service provider<\/span> \u2013 getting the full value it offers to fuel your business<\/span> growth. Maximizing your email marketing<\/span> service<\/span> means creating a thoughtful and strategic<\/span> email marketing strategy<\/span> and adhering to industry<\/span> best practices<\/span>.<\/p>\n

Find the Right Audiences<\/h3>\n

When you begin your email marketing strategy<\/span>, your audience<\/span> might be small<\/span> \u2013 too small<\/span> to divide into segments yet. But as you focus\u00a0on\u00a0growing your leads<\/span> and your email list<\/span>, you will<\/span> want<\/span> to have a plan for targeting<\/span> your different audiences. These might align with your Buyer Personas \u2013 aligned by interests or common features. Be sure you\u2019re sending your email campaigns<\/span> to them in a way that speaks to their interests and needs<\/span>, not just what you want<\/span> to tell them.<\/p>\n

Write the Right Content<\/h3>\n

You can hire the fanciest email marketing<\/span> service<\/span> with all the bells and whistles and waste every penny you\u2019ve spent with them. How could that happen? If your content strategy<\/span> isn\u2019t as top-notch as your email service<\/span>. You need<\/span> to have engaging subject lines<\/span>, well-written and professional\u00a0content in your newsletters<\/a>, and offer writing your audiences want<\/span> to read. Make<\/span> sure you\u2019re not just sending them promotional emails<\/span> all the time either \u2013 email marketing<\/span> is also about building<\/span> relationships.<\/p>\n

Follow the Right Practices<\/h3>\n

An unglamorous but very critical part of an email marketing strategy<\/span> is making sure your emails are deliverable and go to your audience\u2019s inbox. A good email marketing<\/span> provider<\/span> will<\/span> offer a lot of help in this area, making sure it\u2019s easy to set up the legally required opt-outs and disclaimers in every email<\/span>.<\/p>\n

You will<\/span> also want<\/span> to brush up on anti-spam<\/span> laws that apply to you and be sure to adhere to the marketing<\/span> rules of your platform too. Always send emails from a professional email<\/span> address that reflects your business<\/span> well to avoid being sent to spam<\/span> folders. And check spelling and grammar<\/span> before hitting send \u2013 don\u2019t tarnish your credibility<\/span> with a poorly-edited email<\/span>.<\/p>\n

Creating Effective Email Campaigns<\/h3>\n

Now that you know all the logistics of working with an email marketing<\/span> service<\/span>, you\u2019re almost ready to hit send on your first marketing email<\/span>. But just sending out emails on any topic that comes to mind<\/span> whenever you want<\/span> is not a strategy \u2013 that\u2019s just a mess, and a waste of your time.<\/p>\n

Instead, begin by thinking about what you want<\/span> to achieve with your email marketing<\/span> right now. Are you looking to create a nurture<\/span> funnel<\/a> for your prospects<\/span>, muster up interest in your newest product<\/span>, or focus attention on a profitable service<\/span>? There\u2019s an email campaign<\/span> that works to reach any business<\/span> goals you have \u2013 so let\u2019s find out about a few of the most popular<\/span> types.<\/p>\n

What is an Email Campaign?<\/h3>\n

An email campaign<\/span> is\u00a0a way to reach your audience<\/span> of prospects<\/span> and customers<\/span> at the same time, offering them information, deals, or engagement right in their inbox. You can have very targeted campaigns<\/span> aimed at a specific segment<\/span> of your audience<\/span>, or a broad one that\u2019s more general. You can send the emails in your campaigns<\/span> whenever works best for your audience<\/span>. That\u2019s the beauty of an email campaign<\/span> \u2013 it\u2019s customizable, personal, and efficient.<\/p>\n

But writing an effective email campaign<\/span> that gets you results isn\u2019t easy. Your inbox is probably overflowing these days \u2013 the same is true for your audience<\/span>. Since email marketing campaigns<\/span> are so effective, almost every<\/span> business<\/span> is using them. That means more noise for your message<\/span> to cut through to deliver<\/span> your message<\/span>.<\/p>\n

Fortunately, there are many types of email campaigns<\/span>. You should mix and match the ones that work for your business<\/span> \u2013 sending every type to every email list<\/span> member is just going to annoy your audience<\/span>. With some thoughtful planning and a solid strategy, your email campaign<\/span> can get the results you want<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Types of Email Marketing Campaigns<\/h2>\n
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The first step to a successful email marketing campaign<\/span> is deciding what kind of campaign<\/span> you want<\/span> to run. There are many types of marketing campaigns<\/span>, and they all have different goals.\u00a0From an email<\/span> promoting a seasonal sale<\/span> to a custom<\/span>\u00a0birthday offer to\u00a0a monthly newsletter<\/span>,\u00a0you should find the email campaigns<\/span> that work best for your business<\/span>. Get the details on types of email marketing campaigns<\/span> below.<\/p>\n

The Welcome Email<\/h3>\n

The first step in your\u00a0email\u00a0marketing strategy<\/span> is the welcome email<\/span>. This goes out automatically to anyone who gives you their email<\/span> address on your website<\/span> to sign up for offers or updates. True to its name, it welcomes your newest audience<\/span> member to your email<\/span> community, tells them what kind of content<\/span> they can expect, and allows them to set their preference for how often they receive emails from you.<\/p>\n

The Special Offer<\/h3>\n

Email campaigns<\/span> can be offering something as well \u2013 a seasonal offer, a limited-time sale<\/span>, a special product<\/span>, or an\u00a0upsell\u00a0to a more expensive product<\/span>. These kinds of promotional emails<\/span> can go to a wide selection of your audience<\/span> if the offer applies broadly like an end-of-season sale<\/span>. Or you can send more targeted emails if there\u2019s a segment<\/span> of your audience<\/span> you\u2019d like to entice with a deal or a new product<\/span>.<\/p>\n

The Shopping Cart Reminder<\/h3>\n

One very effective email campaign<\/span> is the abandoned shopping<\/span> cart email<\/span>. Sometimes prospects<\/span> will<\/span> visit your website<\/span>, browse your products, and add a few of them to their online<\/span> shopping<\/span> cart. They\u2019re clearly interested in what you\u2019re offering. But then, they disappear. Maybe they got distracted, or decided to do more research, or realized a bill is coming due soon. Setting up an email campaign<\/span> to remind them of the items they almost purchased can increase your conversion rate<\/span> by nudging them to complete their purchase.<\/p>\n

The Email Newsletter<\/h3>\n

An email<\/span> newsletter<\/span> is a great way for most businesses<\/span> to connect with their customers<\/span> and prospects<\/span>. They should be informative, not sales-focused \u2013 you\u2019re providing valuable and interesting content<\/span>\u00a0instead of pushing for a sale<\/span>. This works great for non-ecommerce businesses<\/span> that send fewer marketing emails<\/span> and so don\u2019t have that opportunity to connect and build their brand<\/span>.<\/p>\n

But it can also be\u00a0useful for building<\/span> relationships with customers<\/span> when you sell a product<\/span> or service<\/span> online<\/span>. It can break up a series of marketing emails<\/span> nicely \u2013 you\u2019re\u00a0providing a service<\/span> to your audience<\/span> in place of asking them for something.<\/p>\n

Email newsletters<\/span>\u00a0can also help power your content marketing strategy<\/span>. You can\u00a0get additional views and shares on those blog posts<\/span>, articles, and case studies<\/span> you\u2019ve worked\u00a0hard to produce.\u00a0Your email<\/span> audience<\/span> is already engaged, so they\u2019re more likely to read and share<\/span> your content<\/span> too. And all those extra<\/span> shares can bring in extra<\/span> viewers and readers, generating additional leads<\/span>. To learn more, read about\u00a0email newsletters here<\/a>.<\/p>\n

The Referral Program<\/h3>\n

A referral program<\/span> can reward your loyal customers<\/span> for recommending your brand<\/span> to their friends and family. It\u2019s low-cost<\/span> and highly rewarding. And with\u00a0email marketing<\/span>, it\u2019s easy too.\u00a0Just set up an email campaign<\/span> to\u00a0introduce your program and set the terms and you\u2019re off.\u00a0Learn all about\u00a0referral program\u00a0details<\/a>\u00a0and how to get started.<\/p>\n

The Automated\u00a0Testimonials<\/h3>\n

When your customers<\/span> are delighted with your company<\/span>,\u00a0you want<\/span> them to share<\/span> the news. Send them\u00a0automated emails after they make a purchase asking about their experience and how satisfied they are.\u00a0Ask them to post reviews on your site or for a testimonial\u00a0to include on your home page<\/span>. Get\u00a0all the details about\u00a0testimonials\u00a0<\/a>.<\/p>\n

Email campaigns<\/span> can be an opportunity to strengthen a connection with your audience<\/span>. You can invite them to an in-person or online<\/span> event, ask for their feedback on their latest purchase, or share<\/span> your content<\/span> that they might find interesting or relevant.<\/p>\n

And last but not least, the most common email campaign<\/span> is the newsletter<\/span>. This is one of the best ways to build that relationship with your audience<\/span>. This type of email campaign<\/span> isn\u2019t all about getting a sale<\/span>. It\u2019s a way to share<\/span> your content<\/span> and keep your audience<\/span> updated on what\u2019s newsworthy, what\u2019s new, and increasing the trust and value you offer to your audience<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Delivering Effective Email Campaigns<\/h2>\n
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Once you\u2019ve selected some types of email campaigns<\/span> to focus your efforts upon, you can start thinking about how to create and run those campaigns<\/span>.<\/p>\n

First, you need<\/span> a way to deliver<\/span> all those emails to the people who should receive them, when they need<\/span> to get them. This is where\u00a0email automation<\/a>\u00a0comes into play. With the help of an email automation<\/span> service<\/span>, you can set up multiple email campaigns<\/span> and direct them to the appropriate audience<\/span>. You can even set up\u00a0automated\u00a0emails to go out automatically once an action<\/span> is triggered, like a welcome email<\/span> for list signups or an abandoned shopping<\/span> cart email<\/span>. There are many email automation<\/span> services \u2013 find the one that matches your budget<\/span> and your needs<\/span>, starting with our list above.<\/p>\n

Next, you need<\/span> to create the content<\/span> for the emails. Every email campaign<\/span> will<\/span> be different, just as every business<\/span> and audience<\/span> is different. There isn\u2019t one set of hard and fast rules that work for every company<\/span>. But in general, there are a few key principles to keep in mind<\/span>.<\/p>\n

Keep it Short<\/h3>\n

Not only are email<\/span> inboxes crowded, but your audience<\/span> is also facing plenty of distractions on and off the screen. Make<\/span> sure the point of your email<\/span> is immediately clear \u2013 excess wordiness means more time to get distracted.\u00a0This also means your content<\/span> needs<\/span> to be very engaging, from the subject lines<\/span> down to the last sentence. Write compelling copy that moves the reader through the whole email<\/span> quickly and with a purpose in mind<\/span>.<\/p>\n

Keep it Friendly<\/h3>\n

Emails are more like a direct conversation than a banner ad<\/span> or some other digital marketing<\/span> techniques. Keep that in mind<\/span> while writing your content<\/span> \u2013 it should sound like a conversation. You can use automated email<\/span> personalization to enhance that feeling by using your reader\u2019s name.<\/p>\n

Keep it Customer-Focused<\/h3>\n

In a world where we\u2019re all drowning in email<\/span> volume, no one is going to take much time to read an email<\/span> that only talks about how great your company<\/span> or product<\/span> is. That\u2019s nice for you, but it doesn\u2019t draw in the reader. Instead, focus on the customer and their fears, needs<\/span>, and desires. Be sure your language centers around their experience and their lives instead of just your brand<\/span> and your readers will<\/span> be more engaged.<\/p>\n

These guidelines apply to both your marketing emails<\/span> and your email newsletters<\/span>. Whether you\u2019re trying to make a sale<\/span> or strengthen a relationship, always keep it short and focused on your customers<\/span>.<\/p>\n

Email Automation<\/h3>\n

Once you know what kind of email campaigns<\/span> you want<\/span> to run, you can begin setting your email automation<\/span>.\u00a0Automated emails can be set up through some email marketing platforms<\/span>\u00a0or through an additional service<\/span> like\u00a0Zapier.<\/p>\n

When a prospect joins your email list<\/span>, you can automatically send out a welcome email<\/span>. Or when a website<\/span> user fills up their online<\/span> shopping<\/span> cart but doesn\u2019t make a purchase, you can automatically send them a reminder email<\/span> about the items they\u2019re missing out on.<\/p>\n

Email automation<\/span> offers a way to send customized, targeted, timely emails to your prospects<\/span> and customers<\/span>. It can help increase your conversion rate<\/span> and build customer relationships with a one-time set up of an action<\/span> that triggers an email<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Tips For Email Campaign Success<\/h2>\n
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The success of your email campaign<\/span> isn\u2019t just about the emails. Your email campaign<\/span> is just one part of your larger\u00a0digital marketing strategy<\/a>. To create the most successful email campaign<\/span> possible, you also need<\/span> to think about how it fits into your overall customer experience.<\/p>\n

For email campaigns<\/span> with a sale<\/span> in mind<\/span>, make sure the landing page<\/span> your email<\/span> links to is a seamless experience. You should keep the same look and feel of the email<\/span> on the landing page<\/span> to create a consistent brand<\/span> experience. And your landing page<\/span> should have the same call to action<\/span> that your email<\/span> had. That call to action<\/span> should be easy to find and simple to do \u2013 whether it\u2019s making a purchase or a different action<\/span>.<\/p>\n

When you\u2019re creating an email<\/span> newsletter<\/span> campaign<\/span>, your goal is to inform and engage rather than make a sale<\/span>. But that doesn\u2019t mean you can just drop your reader into a blog post<\/span> and consider the job done. Make<\/span> sure your content<\/span> is well-written and informative, and tells a story the reader can engage with. Include high-quality<\/span> images<\/span> or graphics<\/span>. And include social share<\/span> buttons that encourage readers to share<\/span> your content<\/span> with their social networks, increasing your reach organically.<\/p>\n

Partner with Email Marketing Professionals<\/h3>\n

As a business<\/span> owner with a lot on your plate, you probably don\u2019t have time to set up, write, send, and analyze\u00a0multiple email campaigns<\/span>. But you don\u2019t want<\/span> to miss out on the benefits\u00a0of email marketing<\/span> for your business<\/span> either.\u00a0That\u2019s why you need<\/span> a partner like C1M on your team.<\/p>\n

We\u2019ll provide a detailed digital marketing strategy<\/span>, develop a\u00a0data-driven and well-written email marketing plan<\/span>, and analyze your results for you. Schedule your free business<\/span> review today to find out how we can work together to get you measurable results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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CONSISTENT FOLLOW-UP AND EMAIL MARKETING HELP NURTURE YOUR PROSPECTS INTO BUYERS.<\/strong><\/h3>\n

This is where Copywriting<\/span>, Content Creation<\/span>, and the Digital<\/span> Distribution Channels<\/span> all come together to build your authority online<\/span>. We will<\/span> create consistent messaging and content<\/span> across your website<\/span> to engage prospects<\/span> and former customers<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nurture to a Sale – Email Marketing For Your Business Email marketing isn\u2019t the cool new kid on the block \u2013 it\u2019s been around since…<\/p>\n","protected":false},"author":1,"featured_media":21042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,396],"tags":[27],"class_list":["post-21041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-nurture-marketing","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=21041"}],"version-history":[{"count":3,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21041\/revisions"}],"predecessor-version":[{"id":23445,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21041\/revisions\/23445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/21042"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=21041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=21041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=21041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}