{"id":21028,"date":"2023-06-27T14:04:09","date_gmt":"2023-06-27T14:04:09","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=21028"},"modified":"2025-05-14T07:46:46","modified_gmt":"2025-05-14T07:46:46","slug":"a-complete-guide-to-social-media-marketing","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/a-complete-guide-to-social-media-marketing\/","title":{"rendered":"A Complete Guide to Social Media Marketing"},"content":{"rendered":"
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First there was Facebook<\/span>. Then came a few other entrants into the social media<\/span> scene. Now we have more social media platforms<\/span> than you can count on your hands. They\u2019re used by more than half the people on the planet, and they\u2019re only growing in popularity.<\/span><\/p>\n

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That makes social media<\/span> powerful for promoting your business<\/span> \u2013 and also pretty confusing.<\/p>\n

With all the different social media platforms<\/span> out there, how can you come up with one unified strategy that works for your business<\/span>?\u00a0And how do you know<\/span> what to post, and where to post it? There are just so many questions, and options, and new things to learn.<\/p>\n

How can you ever find the time to figure it all out and set it all up effectively?<\/strong><\/p>\n

You need<\/span> a plan<\/span>.<\/p>\n

Social media marketing<\/span> might have started as a small<\/span> add-on to a traditional marketing strategy<\/span>. But in the past few years,\u00a0social media marketing<\/span> has become a must-have for pretty much every business<\/span> out there.\u00a0Getting the hang of social media marketing<\/span> can seem like a mysterious process for many business<\/span> owners \u2013 but don\u2019t fear.<\/p>\n

We\u2019ve got the answers you need<\/span> right here to sort out the confusion and get on the road to success.<\/p>\n

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What is Social Media Marketing?<\/h2>\n
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Social media marketing<\/span> is creating content<\/span>\u00a0for your business<\/span> that you post on social media<\/span> channels, like Instagram<\/span><\/a>, Facebook<\/span>, or X<\/span>, to promote\u00a0your brand<\/span>.\u00a0Marketing<\/span> on these platforms can help you promote brand awareness<\/span> and boost your conversion rate<\/span>, when it\u2019s used thoughtfully.<\/p>\n

At its core, social media marketing<\/span> is about connecting with your prospects<\/span> and customers<\/span> in an environment<\/span> that prizes authenticity and engagement.\u00a0Almost\u00a0all of\u00a0your target audience<\/span> likely spends some time every week on social media<\/span>. If your target<\/span> consumer is younger,\u00a0that time spent is probably every day.\u00a0Social media marketing<\/span> lets you speak to your\u00a0ideal customer where he or she spends time naturally.<\/p>\n

But it\u2019s not a simple marketing<\/span> medium to master. That\u2019s because every social<\/span> network is different \u2013 they have different audiences,\u00a0goals, methods of engagement, and promotional opportunities. Your social media strategy<\/span> needs to be tailored to each\u00a0platform to get results \u2013 there\u2019s no one-size-fits-all solution here.<\/p>\n

How to Build Your Social Media Strategy<\/h3>\n

Every business\u2019s social media strategy<\/span> will<\/span> look different. There\u2019s no one path to success\u00a0or strategy template\u00a0in social media marketing<\/span>.\u00a0Actually, consumers\u00a0have gotten quite wary of marketing<\/span> in our advertising-saturated world, so creating anything\u00a0cookie-cutter style\u00a0is ineffective at best.\u00a0Building<\/span> the social media strategy<\/span> that works for your business<\/span> requires\u00a0thoughtfulness\u00a0and a\u00a0targeted approach<\/a>.<\/p>\n

Set Your Social Media Goals<\/h3>\n

Most businesses<\/span> don\u2019t have great success on social media<\/span> for one simple reason \u2013 they have\u00a0no\u00a0overall goal<\/span> they want<\/span> to achieve with their social media presence<\/span>. They just set up an Instagram<\/span> account<\/span> or a Facebook<\/span> page<\/span> and\u00a0wait to see what happens. And if there\u2019s no goal<\/span>? Then nothing big will<\/span> happen.<\/p>\n

Before you set up or refresh your social<\/span> media brand presence<\/a>, think about how it will<\/span> align with your business<\/span> goals. Do you want<\/span> to build brand awareness<\/span> \u2013 making\u00a0more people aware of your company<\/span>? Do you want<\/span> to build relationships<\/span> with existing customers<\/span> and prospects<\/span>? Or do you want<\/span> to boost your conversion rate<\/span> for your online<\/span> business<\/span> or services?<\/p>\n

Each goal<\/span> requires a different approach.\u00a0And make sure your goals are both relevant<\/span> and realistic.\u00a0Get clear on your goals before you put time, effort, and money into creating your content<\/span>.<\/p>\n

Find Your Audience<\/h3>\n

On social media<\/span>,\u00a0it can seem likes getting the most followers\u00a0is\u00a0the goal<\/span> \u2013 the brand<\/span> with the biggest audience<\/span> wins.\u00a0But you don\u2019t just want<\/span> to amass the most followers to succeed. You need<\/span> to be reaching your ideal customers<\/span>, your target audience<\/span> \u2013 the people who are most likely to\u00a0actually purchase\u00a0your product<\/span> or service<\/span>.<\/p>\n

Once you know<\/span> who your target audience<\/span> is, you need<\/span> to do some research on where they spend their social media<\/span> time.\u00a0You\u2019re not going to reach many 20-somethings on LinkedIn<\/span>, or many baby boomers<\/span> on Snapchat<\/span>.\u00a0But one of the great benefits of social media<\/span> is the\u00a0specific data they have on their users \u2013 there\u2019s a platform for every business<\/span>.<\/p>\n

As shown in this graphic, in 2019, 90.4% of Millennials, 77.5% of Generation X<\/span>, and 48.2% of Baby Boomers<\/span> were active social media<\/span> users.[source<\/a>]<\/p>\n

You might think that a successful social media strategy<\/span> means having a strong presence on most or all social media<\/span> sites. But that\u2019s a mistake \u2013 there are so many platforms, with such different audiences, that spreading your social media<\/span> campaigns<\/span> around too much will<\/span> give you\u00a0fewer\u00a0results. It will<\/span> also waste your valuable time. Pick the few sites that are most relevant<\/span> to your target audience<\/span> and\u00a0stick to\u00a0using them well.<\/p>\n

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Come Up with a Content Plan<\/h3>\n

Now that you have figured out your goals, your audience<\/span>, and your networks, you can start planning your content creation<\/span>.\u00a0First, break out your\u00a0digital marketing strategy<\/a>. You want<\/span> your social media\u00a0posts<\/span> and profiles to have the same look and feel as your website<\/span> and other parts of your online presence<\/span>. If everything looks different, consumers won\u2019t recognize your brand<\/span> as easily. And that recognition is critical for building<\/span> brand awareness<\/span><\/a>.<\/p>\n

Next, what kinds of content<\/span> resonate with your audience<\/span>? What are they looking for \u2013 information, insider access,\u00a0inspiration, an emotional connection? It can help to scout some of your competitors<\/span>\u2019 social<\/span> sites for\u00a0more information.\u00a0Read on for much more detailed information about coming up with the best kinds of social media posts<\/span> for your business<\/span>, and how to develop your own posting strategy.<\/p>\n

You can create content<\/span> on your own, with the help of your marketing team<\/span> or by yourself if you\u2019re a small<\/span> shop.\u00a0Just make sure your images<\/span> are clear and your content<\/span> like captions and descriptions are error-free<\/span> and professional. You can also\u00a0use user-generated content<\/span> \u2013 posts that your audience<\/span>\u00a0creates and shares with you using your handle or hashtag<\/span>, that you then repost on your account<\/span> with credit to them. This gets you free<\/span> content creation<\/span> and engages your most dedicated followers.<\/p>\n

Promote Your Social Media Content<\/h3>\n

To maximize results, you\u00a0should mix creating organic content<\/span> with paying to promote posts.\u00a0Social media advertising<\/a>\u00a0can help your brand<\/span> get engagement and results even if you\u2019re newer to the social media<\/span> space<\/span>. Without paid ads, it can be difficult to stand out from\u00a0your competitors<\/span> if you\u2019re in a crowded industry<\/span>. But think even more carefully about the goals for your paid content<\/span> \u2013 you don\u2019t want<\/span> to waste money chasing\u00a0vanity metrics<\/span> that don\u2019t\u00a0actually help\u00a0you achieve your business<\/span> goals.\u00a0Don\u2019t spend money on Facebook<\/span> advertising trying to get new followers when you really want<\/span> to increase conversions<\/span>.<\/p>\n

But paying for ads isn\u2019t the only way to increase your social media<\/span> reach. You should also incorporate your social<\/span> channels into your website<\/span> and your content marketing<\/span>. Adding social<\/span> share buttons that make it easy for your audience<\/span> to share content<\/span> they found valuable with their own network increases\u00a0your social<\/span> reach, and it\u2019s also beneficial for your\u00a0organic search rankings<\/span>.<\/p>\n

Engage with Your Audience<\/h3>\n

Once your\u00a0channels are set up and the content<\/span> is flowing, your work isn\u2019t done yet.\u00a0To truly build\u00a0the authentic relationships<\/span> that social media<\/span> is built upon, you\u00a0have to\u00a0continuously engage your\u00a0viewers, customers<\/span>, and fans. Be sure to build in a regular process to review your feeds for comments and\u00a0questions, and\u00a0respond in a timely fashion.<\/p>\n

And don\u2019t just stick to the main feed for interaction. Many platforms like Instagram<\/span> and Facebook<\/span> now allow multiple ways\u00a0to engage with your audience<\/span>, like posting more casual<\/span> Stories<\/a> that disappear in 24 hours. These can be great for a behind-the-scenes video<\/span> or live updates.<\/p>\n

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Creating Strategic Social Media Posts<\/h2>\n
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Now that you have your social media strategy<\/span> <\/a>planned out, you\u2019ve done your big-picture thinking. You know<\/span> what you\u2019re using social media<\/span> for, who you\u2019re talking to, and how you\u2019re setting and evaluating your goals.<\/p>\n

But now the real challenge comes\u2026 what on earth are you going to post about?<\/p>\n

You probably have a few initial ideas<\/span> to fill in your content<\/span> calendar<\/span>. But looking ahead to the next few months, and years, seems intimidating \u2013 you just can\u2019t think of enough to say to fill your feed with valuable content<\/span>.<\/p>\n

But you know<\/span> you need<\/span> to keep your feeds fresh and engaging. What do you need<\/span> to know<\/span> to make your social media marketing<\/span> consistent with plenty of content<\/span> for posting in the pipeline? Here\u2019s everything you need<\/span> to know<\/span> about social media<\/span> posting for your business.<\/p>\n

Social Media Posting\u00a0Strategy<\/h3>\n

The mistake most businesses<\/span> make with their social media<\/span> channels? They just create a profile on whatever site they\u2019re most familiar with and start posting any kind of content<\/span> that comes to mind, whether it\u2019s relevant<\/span> or not. To make the most impact with your social media posts<\/span>, you want<\/span> them to all align to your overall business<\/span> and\u00a0digital marketing goals<\/a>.<\/p>\n

That means deciding what you want<\/span> to gain out of your social media presence<\/span>. You could aim to increase your brand awareness<\/span>, increase conversions<\/span>, build relationships<\/span> with customers<\/span>, or promote your products. Decide before you start posting \u2013\u00a0don\u2019t just start putting random content<\/span> out there and hoping it works.<\/p>\n

When you\u2019re developing your social media strategy<\/span><\/a>, you should think about your target audience<\/span>. Where are they spending their time on social media<\/span>? What kind of things do they like to look at, engage with, and share with their friends? What appeals to them and what irritates or bores them? This is also a good time to figure out the social media<\/span> voice you would like to use. Is it business<\/span>-like and professional, casual<\/span> and chatty, or informational?<\/p>\n

Consistency is Key<\/h3>\n

One of the biggest keys to success in social media<\/span> is posting consistently. You want<\/span> to have a steady stream of social media content<\/span> to keep your audience<\/span> engaged. If you have too much time in between posts, they will<\/span> lose that sense of engagement quickly or get bored and move on.<\/p>\n

But it\u2019s easy to get behind in posting if you\u2019re running your social media<\/span> pages<\/span> yourself. You\u2019re a business<\/span> owner \u2013 you\u2019ve got plenty of things on your plate already. The best way to stay consistent? Start with\u00a0social media design and placement.\u00a0 Then set up a social media<\/span> posting calendar<\/span>. Think of post ideas<\/span> in advance \u2013 they could be seasonal or topical for your business<\/span>, or just related to evergreen ideas<\/span> \u2013 and put them into a spreadsheet to organize them.<\/p>\n

Schedule Posts in Advance<\/h3>\n

You don\u2019t just have to think of ideas<\/span> for posts early \u2013 you can also schedule them to publish in advance. This is incredibly helpful because you can set aside an hour or two a week to create and set up your posts all at once. Scheduling social<\/span> posts in advance can be done through products like HootSuite or similar schedulers. This can help you stick to a consistent posting schedule.<\/p>\n

But remember that scheduling posts in advance doesn\u2019t mean you only have to think about your social media<\/span> channels once a week or less. You should still be checking them regularly to scan comments for any urgent issues and to respond to your audience<\/span>.<\/p>\n

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Social Media Posts by Platform<\/h2>\n
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A tricky element of social media posts<\/span> is that every channel is quite different. What works on Instagram<\/span> is very different from what works on X\u00a0Here\u2019s a basic rundown of what you should think about when you\u2019re posting on each major platform.<\/p>\n

Facebook<\/h3>\n

Facebook<\/span> has been around the longest of the social media<\/span> sites \u2013 that\u2019s why its audience<\/span> skews older and more general. A mix of imagery and written content<\/span> do well here. But it can be increasingly\u00a0difficult to get your organic content<\/span> in front of your audience<\/span> as paid ads dominate.<\/p>\n

Instagram<\/h3>\n

Instagram<\/span> is a visual<\/span> platform, first and foremost. If you sell any products or services that have a visual<\/span> component, you need<\/span> to be here. And you need<\/span> to have a beautiful set of images<\/span> to share. With the grid layout<\/span> of the feed, you should create a cohesive look and feel for your posts to strengthen your brand image<\/span> and awareness.<\/p>\n

LinkedIn<\/h3>\n

Unlike all the other social<\/span> channels, LinkedIn<\/span> is all business<\/span>, all the time. If you\u2019re a B2B company<\/span> or offer professional services, you need<\/span> to be on here sharing content<\/span>.\u00a0Images<\/span> are nice here, but quality<\/span> content<\/span> is key, as is a professional tone<\/span>. You can share your blog posts<\/span> from your content marketing<\/span> easily here if the content<\/span> is relevant<\/span>, giving you extra airtime for your blog<\/span>.<\/p>\n

YouTube<\/h3>\n

Video content<\/span> is a stealthy but steadily growing piece of the social media<\/span> world. In fact, YouTube<\/span> now is second only to Google<\/span> in the amount of searches performed daily.\u00a0Creating videos can be a great addition to your content marketing strategy<\/span> and YouTube<\/span> is a great place to share them. You can create how-to videos about your industry<\/span>, behind-the-scenes peeks at your business<\/span>, or other engaging content<\/span>.<\/p>\n

X<\/h3>\n

X can be tricky to master \u2013 it\u2019s all about the words. But it can be a great place to share your blog content<\/span> and network with others in your industry<\/span>. Keep it short, sweet, and interesting.<\/p>\n

Other Sites<\/h3>\n

There are far more social media<\/span> sites than we can cover here, and new ones pop up seemingly every week. These are usually either more focused on a specific niche or used by the very youngest cohort of consumers. If that\u2019s your target customer<\/span>, then you should make an effort to stay up to date on the newest trends. But if your customers<\/span> aren\u2019t under age 25, you likely don\u2019t need<\/span> to worry about Snapchat<\/span>, TikTok, and the like. Your customers<\/span> probably aren\u2019t there.<\/p>\n

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Social Media Post Ideas<\/h2>\n
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Now that you have your strategy and your platforms, it\u2019s time to start creating your posts. Thinking about all the content<\/span> you have to create can be overwhelming. But really, you don\u2019t have to go too far for inspiration\u00a0for content<\/span> ideas<\/span>.<\/p>\n

Existing Content<\/h3>\n

Your business<\/span> might have piles of existing content<\/span> you can use already. Are you writing regular blog posts<\/span> as part of your content marketing<\/span> plan<\/span>? You can repost links to those blogs on channels like LinkedIn<\/span>, Facebook<\/span>, and X<\/span>. Do you have plenty of product<\/span> images<\/span> from previous shoots or catalogs? Post those on your Instagram<\/span> with a thoughtful caption.<\/p>\n

Reusing the content<\/span> you already have isn\u2019t just saving you time on content creation<\/span> \u2013 it\u2019s also expanding the reach of your content<\/span>. X<\/span>\u00a0and Facebook<\/span>\u00a0have different audiences, so sharing a blog post<\/span> to both isn\u2019t lazy. It\u2019s smart to get the most eyeballs on the content<\/span> you\u2019ve already worked hard or paid money to produce.<\/p>\n

Seasonal Themes<\/h3>\n

We\u2019re not just talking about holidays here. There are seasonal angles to many businesses<\/span>. Feature shots of your ice cream parlor in the summer sun on your Instagram<\/span>, or shoot a quick fall video<\/span> talking about sweater weather for your apparel company<\/span>. But holidays are great opportunities for content<\/span> too \u2013 don\u2019t miss out on holiday shopping<\/span> ideas<\/span> or summer vacation content<\/span>.<\/p>\n

User-Generated Content<\/h3>\n

The power of social media<\/span> lies in the direct engagement and conversations with your audience<\/span>. That can mean creating content<\/span> for them \u2013 or them creating content<\/span> on their own around your brand<\/span>. Pick a relevant<\/span> hashtag<\/span> and ask your users to share how your product<\/span> relates to their lives. Then, with permission and credit, feature their posts or images<\/span> on your feed. It provides excitement for the featured poster and gives you authentic content<\/span> you don\u2019t have to spend hours creating.<\/p>\n

Behind-the-Scenes Glimpses<\/h3>\n

If you have an unusual product<\/span> or an interesting production method or a cool office, a glimpse behind the scenes can be great content<\/span>. Interview employees<\/span> for short videos on Instagram<\/span> or Facebook<\/span>, or do\u00a0a tour of your office. Show your audience<\/span> how your product<\/span> gets made. Share engaging stories from your industry<\/span> or insights from your years in business<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Guidelines for Business Success<\/h2>\n
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Developing and sharing social media posts<\/span> that connect with your audience<\/span> looks a little different for every company<\/span>. But there are a few guidelines every business<\/span> should follow to thrive on social media<\/span>.<\/p>\n

Keep it Professional<\/h3>\n

Social media<\/span> can seem like a casual<\/span> and cool atmosphere. And it\u2019s not a mistake to write content<\/span> or develop posts with a casual<\/span> tone<\/span>, if it works for your industry<\/span>. You don\u2019t have to wear a suit in your YouTube<\/span> videos. But you should always keep in mind that there\u2019s a line between the personal and professional, and err on the side of caution. Since it\u2019s so easy to share content<\/span> on social media<\/span>, one gaffe can blow up into a big issue even if your following is relatively small<\/span>.<\/p>\n

Keep it High Quality<\/h3>\n

You don\u2019t need<\/span> to spend big marketing<\/span> bucks to have a compelling social media presence<\/span>. But you do need<\/span> to make sure your posts are grammatically correct and free<\/span> of errors, and your images<\/span> and videos are high-quality<\/span>. With the excellent cameras on smartphones<\/span> these days, that doesn\u2019t mean spending thousands of dollars on equipment. But it will<\/span> make your small<\/span> business<\/span> look like big bucks.<\/p>\n

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When You Need Social Media Strategy Expertise<\/h2>\n

Social media marketing<\/span> can\u00a0yield huge rewards for your business<\/span> \u2013 if you know<\/span> how to use it right. But as a business<\/span> owner, you already have a lot of hats to wear. And social media<\/span> guru might not be one you can take on right now \u2013 do you really have the time to create new posts regularly, engage your followers, and monitor your results often enough to make your strategy effective?<\/p>\n

That\u2019s when you need<\/span> to call the marketing experts<\/span> at C1M. We\u2019ll build a complete digital marketing plan<\/span>, including the social media strategy<\/span> and posting plan<\/span> you need<\/span>,\u00a0that works for your unique business<\/span>.\u00a0Schedule your free<\/span> business<\/span> review today and find out how we can grow your business<\/span> for the future together.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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On-Page SEO<\/h3>\n

Using Industry<\/span>-leading tools and proprietary systems, we quickly identify your site\u2019s optimization issues with a technical SEO audit<\/span>. These include: duplicate content<\/span>, title tags and meta tags<\/span>; \u201cthin\u201d or low content<\/span> levels on site pages<\/span>; broken links; page<\/span> speed<\/span> issues, SSL\/HTTPS implementation, missing title and meta tags<\/span>, missing or poorly written headers, image alt tags<\/span>, nofollow attributes, crawlability, content<\/span> rendering, AMP configuration, and more.<\/p>\n

Local Search Engine Optimization<\/h3>\n

We\u2019ll target<\/span> your customers<\/span> and prospects<\/span> with local specific keywords<\/span><\/a>, increasing your visibility and driving traffic. We focus on both organic search results<\/span> and map pack listings.<\/p>\n

Tracking, Analytics, and Reporting<\/h3>\n

We often hear nightmare stories from clients<\/span> about SEO<\/span><\/a> companies \u201cnot doing anything.\u201d We actually want<\/span> you to know<\/span> what\u2019s going on with your project so that you can help provide information and be confident about our work!<\/p>\n

Call Tracking
\n<\/strong><\/h3>\n

With call tracking and A\/B testing<\/span>, we\u2019ll know<\/span> where visitors<\/span> came from, what search<\/span> terms they used, and what\u2019s converting visitors<\/span> to customers<\/span>. This is an essential tool for conversion<\/span> optimization.<\/p>\n

Monthly Report
\n<\/strong><\/h3>\n

Each month, your project manager<\/span> will<\/span> produce a report and discuss it with you. The report details analytics, completed work, and upcoming plans. The PM may also make suggestions on strategy and program adjustments as needed.<\/p>\n

Website Traffic Reports<\/h3>\n

We can provide an on-demand, customized dashboard depending on your needs. Your monthly project manager<\/span> conversation will<\/span> ensure that we\u2019re on the same page<\/span>.<\/p>\n

Create a Winning Social Media Strategy with C1M<\/h2>\n

Mastering social media isn\u2019t just about being online\u2014it\u2019s about being intentional, strategic, and consistent. The right approach can amplify your brand, build lasting connections, and drive real business results. But if managing your social media feels like one more thing on an already full plate, you don\u2019t have to go it alone.<\/span><\/p>\n

When you need social media strategy expertise, C1M is here!\u00a0<\/strong><\/em><\/p>\n

Let\u2019s craft a smarter digital presence!\u00a0<\/span><\/p>\n

Contact us today<\/span><\/a>! <\/span><\/p>\n

Let\u2019s grow your brand, one strategic post at a time.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

First there was Facebook. Then came a few other entrants into the social media scene. Now we have more social media platforms than you can…<\/p>\n","protected":false},"author":1,"featured_media":21033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,228],"tags":[229,36,1180],"class_list":["post-21028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-social-media-and-marketing","tag-social-media-marketing","tag-social-media-strategy"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=21028"}],"version-history":[{"count":6,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21028\/revisions"}],"predecessor-version":[{"id":26032,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/21028\/revisions\/26032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/21033"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=21028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=21028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=21028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}