{"id":20979,"date":"2023-11-01T13:25:52","date_gmt":"2023-11-01T13:25:52","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=20979"},"modified":"2024-08-14T17:21:48","modified_gmt":"2024-08-14T17:21:48","slug":"landing-page-design-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/landing-page-design-what-you-need-to-know\/","title":{"rendered":"Landing Page Design – What You Need to Know"},"content":{"rendered":"

The art of effective landing page<\/span> design<\/span> isn\u2019t a mystery. But it\u2019s essential to the success of your business\u2019s website<\/span> \u2013 it can be a make or break point in the sales process<\/span>. If you want<\/span> to drive conversions<\/span>\u00a0<\/span>and increase sales<\/span>, you need<\/span> a well-designed landing page<\/span>. But how do you create one? Let\u2019s find out.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>The First Step in Landing Page Design<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00a0<\/span>The first and most important step in designing an effective landing page<\/span> for your business<\/span> is deciding what action<\/span> you want<\/span> your customer to take<\/span> on the page<\/span>. Do you want<\/span> them to read your blog<\/span> article<\/span>? Give you their email<\/span> address in exchange for some content<\/span>? Purchase your product<\/span>? Call you to talk about your service<\/span>?\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Your landing page<\/span> needs<\/span> to ask your visitor to take<\/span> one (or in a few cases, two) actions. And those actions need<\/span> to be clear. If you don\u2019t know what you\u2019re asking your customer<\/span>s<\/span>\u00a0to do, how will<\/span> they know?\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Your landing page<\/span> can be your\u00a0homepage<\/a><\/span>,\u00a0<\/span>but it could also be a\u00a0<\/span>standalone page<\/span> that prospects<\/span> access after clicking on your\u00a0Google Ads<\/a>\u00a0or\u00a0social media<\/a>\u00a0marketing campaigns<\/span>. However your audience<\/span> finds your landing page<\/span>, it always has the same goal \u2013 to drive conversions<\/span>.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Customer<\/span><\/b>\u2013<\/span><\/b>Centric Content<\/span><\/b>\u00a0<\/span><\/h3>\n

\u00a0<\/span>To drive those conversions<\/span>, you need<\/span> to tell the prospect on your page<\/span> how your product<\/span> or service<\/span> will<\/span> make their life better. They won\u2019t be convinced if you tell them how great your product<\/span> or company<\/span> is \u2013 that doesn\u2019t connect with them. It\u2019s all about you<\/span>, and your visitors<\/span> don\u2019t have a stake in your greatness like they do in their\u00a0<\/span>own needs<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>What you need<\/span> to do instead is center all your content<\/span> around what your target audience<\/span> wants, needs<\/span>, or fears.\u00a0<\/span>Your landing page<\/span> should not be just a statement<\/span> about your company<\/span>. That rarely compels visitors<\/span> to take<\/span> action<\/span>. Instead, focus your landing page<\/span> language on what you do for the customer.\u00a0<\/span>Instead of telling your customers<\/span> \u201cwe make the best tacos in Texas!\u201d, tell them \u201cyou can eat the best tacos in Texas!\u201d It\u2019s a small shift but it makes a big difference in increased conversions<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Building Trust<\/h3>\n

\u00a0<\/span>It\u2019s also important to built trust with your audience<\/span>. Prospects<\/span> are more likely to buy what you offer if you offer a guarantee of some kind and if they\u2019re sure you\u2019re a reputable business<\/span>. This is where customer reviews<\/span> are useful \u2013 think about including just three with pictures<\/span>\u00a0on the page<\/span> if you\u2019re a\u00a0<\/span>newer business<\/span>. If you\u2019re more established, putting\u00a0<\/span>up\u00a0<\/span>testimonials<\/span> or\u00a0<\/span>providing your Google<\/span> reviews<\/span> can help provide that sense of trust. You want<\/span> to reassure buyers that people just like them have bought your product<\/span> and loved it. And that if things go wrong, they know where to reach you.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>If you\u2019re trying to get email addresses<\/span> instead of making a sale<\/span>, prospects<\/span> will<\/span> be more likely to trust you if your site is free<\/span> of errors and looks professional.\u00a0<\/span>And don\u2019t underestimate the power of a few reviews<\/span> here too, even if the content<\/span> you\u2019re providing is free<\/span>. It\u2019s all part of the journey to become a trusted authority in your industry<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Clear and Compelling Writing<\/span><\/b>\u00a0<\/span><\/h3>\n

\u00a0<\/span>A well-written headline<\/span> and sub-header are must-haves for good land<\/span>ing<\/span>\u00a0page<\/span> design<\/span>.\u00a0<\/span>You want<\/span> to tell your visitor in one glance what you\u2019re offering, how it\u2019s different, and what it will<\/span> do for them. That can seem like a lot to do in just a headline<\/span> and a subheading. But if you do it correctly, your results will<\/span> be worth the work.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Your call to action<\/span> should be something more compelling than just a plain \u201csubmit here.\u201d Your headline<\/span> should use that customer-centric language to\u00a0<\/span>convey a sense of urgency and\u00a0<\/span>emotion.\u00a0<\/span>Emotion doesn\u2019t just apply to companies who offer a feel-good service<\/span> \u2013 emotions could be surprise,\u00a0<\/span>wonder, or just a common human feeling like wanting to get something right on the first try.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>You\u2019re not just selling your product<\/span>. You\u2019re selling how that product<\/span>\u00a0<\/span>produces pleasure as a by-product<\/span>,<\/span>\u00a0that avoids an experience of pain,<\/span>\u00a0or\u00a0<\/span>meets an emotional need<\/span> as well as a functional one. That taco company<\/span> referenced above isn\u2019t just selling some meat wrapped in a tortilla. They are also providing care, joy, and a taste of\u00a0<\/span>the best of life.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>It\u2019s powerful, right? And to be most potent, your landing page<\/span> copy<\/span> should be short<\/span> and sweet.\u00a0<\/span>Your visitors<\/span> are here because you intrude them enough already to click through from another site \u2013 now you just need<\/span> to clinch the sale<\/span>. You don\u2019t want<\/span> walls of text distracting from that.\u00a0<\/span>If you feel a list of benefits<\/span> is important for this page<\/span>, keep it to short<\/span> bullet points that focus entirely on the benefits<\/span> to the customer<\/span>\u00a0(not just a list of\u00a0<\/span>the wonders of your product<\/span>).\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Make it Look Great<\/span><\/b>\u00a0<\/span><\/h3>\n

\u00a0<\/span>Eye-catching design<\/span> on your landing page<\/span> can seem like it\u2019s enough to convert<\/span> your audience<\/span>. But it\u2019s important to make sure it\u2019s catching your prospects<\/span>\u2019 eyes in the right<\/span> way. If your landing page<\/span> design<\/span> is cluttered, unclear, or confusing to navigate, it\u2019s not going to have a high conversation rate.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>We talked above about how being clear in the action<\/span> you want<\/span> your visitors<\/span> to take<\/span> is essential. That\u2019s the first step. Now, look at your page<\/span> design<\/span>. Is it intuitive and easy to take<\/span> that action<\/span>? Is your eye drawn to the call-to-action<\/span> (CTA) buttons? And it should be a button \u2013 that\u2019s what consumers expect, and it\u2019s what works.<\/span>\u00a0<\/span>The color of the button should stand out from the background, and the button should be in a logical place with no busy surrounding distractions.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>And you need<\/span> to have great photos on your landing page<\/span>.\u00a0<\/span>Pictures draw the eye even before text and buttons \u2013 they set the tone for the whole page<\/span>.\u00a0<\/span>Tie it into that emotional experience\u00a0<\/span>from creating your copy<\/span>. If your product<\/span> is about making a business<\/span><\/span>\u2019s process easier, show relaxed people. If it\u2019s about the\u00a0<\/span>most amazing tacos in Texas, convey bliss.\u00a0<\/span>You\u2019re helping to create a shortcut to the emotion you\u2019ll also be conveying in words \u2013 it all ties together.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Drive Those Conversions<\/span><\/b>\u00a0<\/span><\/h3>\n

\u00a0<\/span>With all the right<\/span> pieces in place, you\u2019re ready to start converting your visitors<\/span> to customers<\/span>.\u00a0<\/span>Don\u2019t underestimate the power of creating a sense of urgency in your visitors<\/span>. After all, human beings have a short<\/span> attention span. They read a tempting offer and think \u201cthat sounds great! I\u2019ll sign up tomorrow.\u201d And then they forget entirely. You want<\/span> to make them want<\/span> to sign up now \u2013 with the fear of missing out on critical information or\u00a0<\/span>a great deal.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>If you\u2019re using your landing page<\/span> as a lead generation<\/span> tool by offering free<\/span> content<\/span> or information instead of selling a product<\/span>,\u00a0<\/span>the next step in the sales funnel<\/span> is critical too. If your email automation<\/span> campaigns<\/span> aren\u2019t as compelling and well-written as your\u00a0<\/span>landing page<\/span>, you will<\/span> lose that momentum you\u2019ve built. Use the\u00a0<\/span>clarity, emotional pull, and customer-centric thinking you used to create the landing page<\/span> to write or revamp your sales funnel<\/span> content<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Create an Effective Landing Page with C1M<\/h2>\n

\u00a0<\/span>If you\u2019re struggling to create landing pages<\/span> or home pages<\/span> that convert<\/span> ad<\/span> clicks<\/span> or website<\/span> visitors<\/span> to customers<\/span>, you\u2019re not alone. It\u2019s a challenging process with lots of moving parts. But you\u00a0<\/span>don\u2019t have to do it all yourself. C1M\u00a0 has <\/span>years of experience helping businesses<\/span> just like yours\u00a0<\/span>increase conversion rates<\/span>, drive sales<\/span>, and get consistent growth. Schedule your free<\/span> business<\/span> review today and start getting\u00a0<\/span>measurable results and expert digital marketing<\/span> guidance.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Contact us today!\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The art of effective landing page design isn\u2019t a mystery. But it\u2019s essential to the success of your business\u2019s website \u2013 it can be a…<\/p>\n","protected":false},"author":1,"featured_media":20980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[374,748],"class_list":["post-20979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-create-a-landing-page","tag-website-landing-page"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=20979"}],"version-history":[{"count":3,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20979\/revisions"}],"predecessor-version":[{"id":23051,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20979\/revisions\/23051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/20980"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=20979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=20979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=20979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}