{"id":20975,"date":"2023-10-30T13:22:18","date_gmt":"2023-10-30T13:22:18","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=20975"},"modified":"2024-08-14T17:24:46","modified_gmt":"2024-08-14T17:24:46","slug":"innovative-social-media-design-placement-strategies-for-success","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/innovative-social-media-design-placement-strategies-for-success\/","title":{"rendered":"Innovative Social Media Design Placement Strategies for Success"},"content":{"rendered":"

Social media<\/span> is unquestionably a huge force in the marketing<\/span> world today \u2013 and it\u2019s only getting bigger.\u00a0<\/span>In 2018, more than 3.2 billion people\u00a0<\/span>were on social<\/span> networks all over the world. You can\u2019t afford to ignore the potential<\/span> of these communication tools<\/span>. But you also need<\/span> to get the details right in order for your\u00a0social media strategy<\/a>\u00a0to be successful. By carefully studying the best practices<\/span> of social media<\/span> design<\/span> and placement, you can make your social<\/span> channels stand out from the crowd and entice your potential<\/span> customers<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Social Media Design Must-Haves<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00a0<\/span>Social media<\/span> is a critical part<\/span> of your overall\u00a0digital marketing strategy<\/a>. It can seem overwhelming to manage by yourself, but you can always hire help. Or use the principles of good graphic design<\/span> to create your own content<\/span>. There are free<\/span> tools<\/span> out there to help you create the images<\/span> you need<\/span>. But if you\u2019re creating your own\u00a0content<\/a>, remember to make sure your content<\/span> is high quality<\/span>. As devices and laptop screen have gotten higher-resolution, any poor-quality<\/span> images<\/span> will<\/span> only hurt your brand<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Principles of Social Media Design<\/span><\/b>\u00a0<\/span><\/h3>\n

\u00a0<\/span>Good social media marketing<\/span> starts with the basics of social media<\/span> design<\/span>.\u00a0<\/span>You want<\/span> your social media<\/span> images<\/span> to be more than just nice-looking<\/span>. An image<\/span> can capture and convey a whole range of emotions, values, and messages<\/span>. And in the visually<\/span>-focused world of social media<\/span>, these images<\/span> might be your only chance to convey those messages<\/span> to your audience<\/span>. With a good basis in design<\/span> principles, your images<\/span> can speak for your brand<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Color\u00a0<\/span><\/b>\u00a0<\/span><\/h4>\n

\u00a0<\/span>Color<\/span> is the strongest way to set a mood, whether it\u2019s in your webpage design<\/span> or your Instagram<\/span> feed. Blue\u00a0<\/span>evokes<\/span>\u00a0<\/span>trust<\/span>, green is relaxing, red\u00a0<\/span>brings urgency and energy<\/span>, and black is\u00a0<\/span>powerful<\/span>. Purple<\/span> is\u00a0<\/span>soothing<\/span>, yellow is youthful,\u00a0<\/span>orange<\/span> is aggressive, and pink is romantic. What feeling are you trying to evoke from your audience<\/span>? If you run a company that helps other business<\/span><\/span>es<\/span>\u00a0exceed their sales goals, orange<\/span> can convey that sense<\/span> of aggression. On the other hand, if you\u2019re selling pillows that help your customers<\/span> drift off to sleep, some purples and greens will<\/span> help your images<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Balance and Lines<\/span><\/b>\u00a0<\/span><\/h4>\n

\u00a0<\/span>Your images<\/span> can say a lot<\/span> about what you value<\/span>. Straight lines convey a sense<\/span> of order, while curving lines\u00a0<\/span>suggest movement. Balance can be symmetrical, which is best for drawings<\/span>,\u00a0<\/span>blog<\/span> graphics<\/span>, and\u00a0<\/span>photos with its sense<\/span> of c<\/span>alm harmony. Or it can be asymmetrical<\/span>, which brings a sense<\/span> of dramatic tension to the image<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Typography<\/span><\/b>\u00a0<\/span><\/h4>\n

\u00a0<\/span>While social media<\/span> images<\/span> can be purely visual<\/span>, sometimes it\u2019s most impactful to include words as well.\u00a0<\/span>You want<\/span> to choose the right font for your brand<\/span> \u2013 are you more traditional or casual<\/span>? And for any online<\/span> content<\/span>, use a sans-serif<\/span> font to make your text<\/span> more readable.\u00a0<\/span>Don\u2019t use more than three typefaces<\/span> in your content<\/span> or it will<\/span> start to look too busy.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Contrast<\/span><\/b>\u00a0<\/span><\/h4>\n

\u00a0<\/span>Adding contrast<\/span> helps the most important part<\/span> of your images<\/span> stand out from the rest<\/span>. If you\u2019re trying to highlight your product<\/span> in an image<\/span>, make sure it\u2019s in a contrasting color or shade. Adding shapes around text<\/span> or pieces of an image<\/span> is another way to create contrast<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Repetition<\/span><\/b>\u00a0<\/span><\/h4>\n

\u00a0<\/span>This element is last, but it\u2019s the most important piece to having a consistent<\/span> social media presence<\/span>. Consistently using the same fonts, colors, and elements in your images<\/span> on your social media<\/span> networks helps your audience<\/span> form a stronger awareness of your brand<\/span>. That\u2019s because they can see an image<\/span> of yours that has the same feel as the rest<\/span> of your feed and know it\u2019s your brand<\/span> without even looking<\/span> at who is posting. All your design<\/span> elements in your social media<\/span> networks \u2013 from your brand<\/span> profile image<\/span> to your logo \u2013 should be consistent<\/span> in the look they have and the feelings they evoke.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Social Media Placement\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n

\u00a0<\/span>Where you place<\/span> your social media<\/span> images<\/span> is also an important consideration. Since almost all<\/span> social<\/span> networks are highly visually<\/span> focused, you want<\/span> your well-designed images<\/span> to be prominent in everything you post. This is built into platforms like Instagram<\/span> or Pinterest<\/span> where the main focus is images<\/span>. But it\u2019s also important not to overlook placing images<\/span> in other social<\/span> networks like Facebook<\/span> and LinkedIn<\/span>. Even in your YouTube<\/span> channel, you should have cover images<\/span> with that consistent<\/span> look and feel for all your videos.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>You can also include some images<\/span> you\u2019ve created for social media<\/span> into blog posts<\/span> if they work for the topic. Be sure to add social<\/span> share buttons<\/span> so your audience<\/span> can easily share your tips to Pinterest<\/span> or Twitter<\/span>. If your website<\/span> has the capability to add a feed of your social media content<\/span>, you can place<\/span> that in a part<\/span> of your website<\/span> where it adds value<\/span> to that content<\/span>. This should be an essential element of your web design<\/span> process to allow for social<\/span> sharing.\u00a0<\/span>\u00a0<\/span><\/p>\n

Discover Social Media Design Placement Strategies for Success with C1M<\/h2>\n

\u00a0<\/span>Creating all your own social media<\/span> images<\/span> and placing them perfectly requires a lot<\/span> of time invested. And many business<\/span> owners like you just don\u2019t have that time to spare. Instead of skipping the benefits of social<\/span> networks, why not ask the experts for help? At C1M, we help businesses<\/span> just like yours master the social<\/span> space<\/span> and develop a thoughtful, data-driven digital marketing plan<\/span>. Schedule your free<\/span> business<\/span> review today to find out more.\u00a0<\/span>\u00a0<\/span><\/p>\n

Contact us today!\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media is unquestionably a huge force in the marketing world today \u2013 and it\u2019s only getting bigger.\u00a0In 2018, more than 3.2 billion people\u00a0were on…<\/p>\n","protected":false},"author":1,"featured_media":20978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185,20,228],"tags":[1179,1180],"class_list":["post-20975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing","category-social-media","tag-social-media-design","tag-social-media-strategy"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=20975"}],"version-history":[{"count":3,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20975\/revisions"}],"predecessor-version":[{"id":23055,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20975\/revisions\/23055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/20978"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=20975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=20975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=20975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}