{"id":20969,"date":"2023-10-16T13:17:10","date_gmt":"2023-10-16T13:17:10","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=20969"},"modified":"2024-08-14T17:28:01","modified_gmt":"2024-08-14T17:28:01","slug":"maximizing-marketing-roi-with-call-tracking","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/maximizing-marketing-roi-with-call-tracking\/","title":{"rendered":"Maximizing Marketing ROI with Call Tracking"},"content":{"rendered":"

When you\u2019re running<\/span> a few advertising strategies<\/span> as part of your\u00a0digital marketing plan<\/a>, you should be getting leads<\/span> from several sources. And that\u2019s great. But have you ever wished you had more insight into where those leads<\/span> are coming from, and how often they\u2019re converting<\/span> to customers<\/span>? That information would help you make smarter marketing<\/span> decisions. And it\u2019s available through the use of call tracking<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>What is Call Tracking?\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00a0<\/span>Call tracking<\/span> is a way of assigning different phone numbers<\/span> to your marketing channels<\/span> through the use of call tracking<\/span> software. For example, say you\u2019re running<\/span> a display<\/span> ad<\/span> campaign<\/span>, a search<\/span> ad<\/span> campaign<\/span>, and an email marketing campaign<\/span> all at the same time. You would assign one phone number<\/span> to each campaign<\/span> so you know where each lead<\/span> is coming from.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>That\u2019s an example of call tracking<\/span> at its most basic.\u00a0<\/span>It might seem unnecessary at first in our digital<\/span> age \u2013 after all, don\u2019t you have the metrics<\/span> from your web<\/span> pages<\/span> and ad<\/span> analytics to guide you? But if you\u2019re like most businesses<\/span>, most eventual sales<\/span> come in through a telephone call<\/span>. If you\u2019re not using call tracking<\/span> software, you have no idea where those leads<\/span> are coming from.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>When you implement the use of call tracking<\/span> solutions, however, you gain much more insight into what\u2019s working in your marketing efforts<\/span>.\u00a0<\/span>For too many business<\/span> owners, marketing<\/span> can seem like a vague art. It doesn\u2019t always get them the hard data<\/span> they expect as business<\/span> people. And marketing<\/span> doesn\u2019t come cheap \u2013 it\u2019s a big part of a business<\/span> budget<\/span>. Getting real results from digital marketing<\/span> means being able to truly evaluate how your marketing<\/span> is converting<\/span> into actual sales<\/span>. And that\u2019s where call tracking<\/span> comes in.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>How Does Call Tracking Work?\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00a0<\/span>Call tracking<\/span> harnesses the power of digital<\/span> tools<\/span> to work. While you used to have to call the phone company<\/span> to get a phone number<\/span>, now call tracking<\/span> software can set you up with multiple phone numbers<\/span> with just a few clicks<\/span>. Each phone number<\/span> is also a tracking<\/span> number that lets you know where your lead<\/span> generating efforts are working.\u00a0<\/span>And each one is a toll-free number to make the decision to call easy for your leads<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>You can find a range of call tracking<\/span> software options on the market<\/span> \u2013 from basic to sophisticated. The most\u00a0<\/span>basic forms allow you to create a phone number<\/span> for a\u00a0<\/span>campaign<\/span>. This gives you access to basic metrics<\/span> like\u00a0<\/span>the number and location<\/span> of calls, and how long they last. You can get more details from a\u00a0<\/span>campaign<\/span>-based tracking<\/span> system, which allows you to assign each campaign<\/span> its own number when\u00a0<\/span>you\u2019re running<\/span> multiple campaigns<\/span> at once. And if you\u2019re a large company, you can get thousands of phone numbers<\/span> to track which specific keywords<\/span> are driving traffic to your business<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Call tracking<\/span> software can certainly be used on its own \u2013 that level of detail can be enough to get a smaller business<\/span> started on gauging the effectiveness of their marketing channels<\/span>. But call tracking<\/span> is very powerful when combined<\/span> with a customer relationship management<\/span> tool (CRM<\/span>).\u00a0<\/span>Using these tools<\/span> together to track your inbound calls and marketing campaigns<\/span> yields a wealth of data<\/span>. You can discover how much revenue<\/span> each of your campaigns<\/span> brings in, the conversion rate<\/span> for\u00a0<\/span>campaigns<\/span>, and more. A CRM<\/span> also gives your sales<\/span> teams access to detailed customer information as the customer called \u2013 data<\/span> like their purchase history and location<\/span> info in real-time.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Tracking Online and Offline Engagements\u00a0<\/span><\/b>\u00a0<\/span><\/h4>\n

\u00a0<\/span>Call tracking<\/span> can help you determine which marketing<\/span> techniques are yielding the best results for your business<\/span>. You can track online<\/span> engagements, like\u00a0search<\/a>or\u00a0display ads<\/a>or\u00a0email campaigns<\/a>. This is helpful for deciding where to spend your online<\/span> marketing budget<\/span> and deciding if your email campaigns<\/span> are working for you.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>But you can use call tracking<\/span> to do the same for offline marketing<\/span> too. If you attend a lot of in-person events to market<\/span> your business<\/span>, like trade shows<\/span>, you can simply add a tracking<\/span> number to your literature or handouts for that event. When your prospects<\/span> call, you can use that call attribution to see which events are yielding lots of leads<\/span> \u2013 or none at all. All this information drives your marketing budget<\/span> for the year so you can focus your time and dollars on what really works.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Managing Your Digital Marketing with C1M<\/span><\/b><\/h2>\n

\u00a0<\/span>Call tracking<\/span> is incredibly valuable for any business<\/span> \u2013 especially when combined<\/span> with a powerful CRM<\/span>. It allows you to make data<\/span>-driven decisions for marketing<\/span> that grows your business<\/span>, without wasting money. If you want to get those results but you\u2019re not sure where to start, give us a call at C1M. We offer data<\/span>-driven digital marketing strategies<\/span> using call tracking<\/span>, our own CRM<\/span>, and more to give you the results your business<\/span> needs for growth. Schedule your free business<\/span> review today and let\u2019s get started together.\u00a0<\/span>\u00a0<\/span><\/p>\n

Contact us today!\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When you\u2019re running a few advertising strategies as part of your\u00a0digital marketing plan, you should be getting leads from several sources. And that\u2019s great. But…<\/p>\n","protected":false},"author":1,"featured_media":20970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[1181,93,1120],"class_list":["post-20969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-call-tracking","tag-marketing-strategy","tag-roi"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=20969"}],"version-history":[{"count":3,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20969\/revisions"}],"predecessor-version":[{"id":23059,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20969\/revisions\/23059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/20970"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=20969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=20969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=20969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}