{"id":20949,"date":"2023-09-12T12:57:22","date_gmt":"2023-09-12T12:57:22","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=20949"},"modified":"2024-09-12T08:54:03","modified_gmt":"2024-09-12T08:54:03","slug":"what-is-ecommerce-seo","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/what-is-ecommerce-seo\/","title":{"rendered":"What is Ecommerce SEO?"},"content":{"rendered":"<p><span data-contrast=\"auto\"><span id=\"urn:enhancement-5324abb2-6262-49fa-a496-7d2127da5b47\" class=\"textannotation\">Ecommerce<\/span> <span id=\"urn:enhancement-acc5a7dd-2eb8-483e-8188-5565b05c52e6\" class=\"textannotation\">SEO<\/span> is a neglected art for many <span id=\"urn:enhancement-d6d31f8e-4dd3-4d5b-9ede-8f9a2ef91d9c\" class=\"textannotation\">businesses<\/span>. This is\u00a0despite the fact that\u00a0it has the highest ROI of any\u00a0<\/span><span data-contrast=\"auto\">ecommerce <span id=\"urn:enhancement-5491b78b-c5b9-45ee-b57e-f951072d5196\" class=\"textannotation\">marketing campaign<\/span>.\u00a0 Sure, you can pay for\u00a0<\/span><span data-contrast=\"auto\">ads that drive <span id=\"urn:enhancement-2e29577e-dfcc-4663-8845-4e5d8c05f731\" class=\"textannotation\">prospects<\/span> to your <span id=\"urn:enhancement-47289571-c6ef-4677-8e32-e1124035cba9\" class=\"textannotation\">online<\/span> store. But\u00a0<\/span><span data-contrast=\"auto\">that\u2019s an expensive strategy over the <span id=\"urn:enhancement-3bbc88e2-642f-4218-907f-75fd8f8bca44\" class=\"textannotation\">long-term<\/span>. Why not invest time instead into a comprehensive and thoughtful ecommerce <span id=\"urn:enhancement-aaeebbd3-5011-42e9-afad-fa5869b095ba\" class=\"textannotation\">SEO strategy<\/span>?\u00a0<\/span><span data-contrast=\"auto\">Your ecommerce <span id=\"urn:enhancement-3dee5430-7266-48d7-8911-42baccc1cb74\" class=\"textannotation\">business<\/span> <span id=\"urn:enhancement-f9e3778f-521d-4c6e-bf32-fbb9381037cc\" class=\"textannotation\">will<\/span> benefit.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>SEO for Retail &#8211; Understanding Ecommerce SEO<\/h2>\n<p><span data-contrast=\"auto\"><span id=\"urn:enhancement-874b998e-6b99-4ce6-8f6c-12fdec08cfa9\" class=\"textannotation\">Ecommerce<\/span> is a rapidly growing form of retail. Americans are increasingly used to purchasing a huge variety of products and services <span id=\"urn:enhancement-2f2cd5ed-cd29-43db-b11e-6c8a5d457767\" class=\"textannotation\">online<\/span>. And that trend is only going to grow more quickly in the next few years.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">The popularity of<\/span><span data-contrast=\"auto\">\u00a0<span id=\"urn:enhancement-70b97c8f-0dc5-46a3-9241-b13d254158d3\" class=\"textannotation\">online<\/span> stores means that as a <span id=\"urn:enhancement-9904243b-6a89-45e3-bd76-e2f033c63780\" class=\"textannotation\">business<\/span> owner, you cannot afford to ignore\u00a0<\/span><span data-contrast=\"auto\">ecommerce. This is true for <span id=\"urn:enhancement-ade9bd24-79c9-4ce4-84b0-7d4627c074c0\" class=\"textannotation\">almost every<\/span> <span id=\"urn:enhancement-5106329c-4c41-400f-a78e-a258d0ef8a4e\" class=\"textannotation\">single<\/span> <span id=\"urn:enhancement-d74df912-093e-439c-8107-1c5c2ad172c6\" class=\"textannotation\">industry<\/span>. But this popularity also comes with a downside \u2013 getting your <span id=\"urn:enhancement-dbf03d45-e3d8-43a7-b428-b4b507f615b8\" class=\"textannotation\">Ecommerce<\/span> store found by potential <span id=\"urn:enhancement-9f8d3ede-5305-4998-a0d0-d29b530213a5\" class=\"textannotation\">customers<\/span> is also getting more difficult as the <span id=\"urn:enhancement-12996c26-bc58-419a-8b5b-b2e27b17929e\" class=\"textannotation\">marketplace<\/span>\u00a0<\/span><span data-contrast=\"auto\">gets increasingly crowded.\u00a0<\/span><span data-contrast=\"auto\">It\u2019s getting harder to stand out in the growing crowd of <span id=\"urn:enhancement-634562ec-f1c9-4a74-b6fc-a962c8d6b8d8\" class=\"textannotation\">Ecommerce<\/span> websites.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22575 size-full\" src=\"https:\/\/c1mdev.com\/c1m.ai\/wp-content\/uploads\/2023\/09\/woman-shopping-online-2023-11-27-05-23-16-utc-e1719233765344.jpg\" alt=\"SEO for retail \" width=\"400\" height=\"267\" \/><\/p>\n<p><strong>\u00a0You <span id=\"urn:enhancement-c73eafc9-a119-4de1-9bbd-3c2bc07af1cb\" class=\"textannotation\">need<\/span> a strategy to be found by <span id=\"urn:enhancement-c285bcf3-9055-4f98-8524-4bd4a5148346\" class=\"textannotation\">people<\/span> who are interested in purchasing your products or services.\u00a0\u00a0<\/strong><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">If you\u2019re relying on paid ads<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">or <span id=\"urn:enhancement-c3ab856e-a095-480f-979d-7fc6271095f8\" class=\"textannotation\">social media<\/span>\u00a0<\/span><span data-contrast=\"auto\">networks to get <span id=\"urn:enhancement-9f15f9da-36bd-45df-81ae-c6526bf12c32\" class=\"textannotation\">people<\/span> to your\u00a0<\/span><span data-contrast=\"auto\">ecommerce store, that can work well. But it also\u00a0<\/span><span data-contrast=\"auto\">requires a constant stream of money, and it\u2019s a lot of consistent work too.\u00a0<\/span><span data-contrast=\"auto\">Eating up both your time and money isn\u2019t a good <span id=\"urn:enhancement-484d16b8-a6e1-4903-9985-5da7c5e9ab0a\" class=\"textannotation\">long-term<\/span> strategy for growing your <span id=\"urn:enhancement-46361bed-0607-4562-b725-2ab96335c106\" class=\"textannotation\">business<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">When you invest in your ecommerce <span id=\"urn:enhancement-8bbe9c2c-cb44-4115-97b8-8afa497e2ddc\" class=\"textannotation\">SEO strategy<\/span>, on the other hand,\u00a0<\/span><span data-contrast=\"auto\">you\u2019ll certainly put in plenty of effort up-front. But once your strategy is running, you\u2019ll <span id=\"urn:enhancement-37f9dcd3-7e45-41d0-bcb3-86779fcb5ae1\" class=\"textannotation\">see<\/span> consistently growing results with almost no additional time invested. And it\u2019s all <span id=\"urn:enhancement-11544bf9-78c3-46f9-8686-f1c2c76695ac\" class=\"textannotation\">free<\/span> because it\u2019s based on <span id=\"urn:enhancement-c32fa8aa-16dd-403d-a374-1cd6ffcb0b3d\" class=\"textannotation\">organic search traffic<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What is Ecommerce SEO?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\"><span id=\"urn:enhancement-35f71275-8b65-46c2-8fa5-1daf1d0cc549\" class=\"textannotation\">Ecommerce<\/span> <span id=\"urn:enhancement-5b72eee2-0128-42ee-aad7-0817c3899fbd\" class=\"textannotation\">SEO<\/span> is\u00a0<\/span><span data-contrast=\"auto\">a <span id=\"urn:enhancement-20414752-f30a-4319-a497-53da0c1ae7fc\" class=\"textannotation\">targeted<\/span> form of\u00a0<a href=\"https:\/\/c1mdev.com\/c1m.ai\/search-engine-optimization-and-its-importance-to-businesses\/\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a>.\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-cffa96a8-2092-42a1-b2e2-086ca4672e16\" class=\"textannotation\">Search engine optimization<\/span>, if you\u2019re new to the term,\u00a0<\/span><span data-contrast=\"auto\">is the art of optimizing your\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-9a1a081b-299f-48c4-a5dc-0ede24b01c6c\" class=\"textannotation\">web content<\/span> around <span id=\"urn:enhancement-912da8ef-9bc1-484a-bc9a-2adb97cf7e6d\" class=\"textannotation\">keywords<\/span> to\u00a0<\/span><span data-contrast=\"auto\">rank higher in <span id=\"urn:enhancement-1bc23b6c-ac73-40c8-902e-5fdd95a7b22b\" class=\"textannotation\">search engines<\/span> like <span id=\"urn:enhancement-86813148-68d4-4576-a3d7-23ea9e38ced4\" class=\"textannotation\">Google<\/span> or <span id=\"urn:enhancement-86d5c3bb-7a30-428c-899a-2e5c30b208c9\" class=\"textannotation\">Bing<\/span>. <span id=\"urn:enhancement-5d0697ff-6fbc-4a02-9679-8c90d0cc1722\" class=\"textannotation\">SEO<\/span> can be used to boost your <span id=\"urn:enhancement-3b70e225-d4d6-43b6-8d8c-a60ff0267321\" class=\"textannotation\">website<\/span>, your <span id=\"urn:enhancement-572f2759-8cfe-44fd-9420-95cd25f8a388\" class=\"textannotation\">content<\/span>, your <span id=\"urn:enhancement-4363ceae-f9cb-4d9a-96dc-78b8b12b22c1\" class=\"textannotation\">social media<\/span>, and of course, your <span id=\"urn:enhancement-1a79c33e-453d-40bd-a2a5-9b019001bfb0\" class=\"textannotation\">online<\/span> store.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><span id=\"urn:enhancement-6cf6dec3-bdc6-436e-97dc-e15c92c580b4\" class=\"textannotation\">Ecommerce<\/span> <span id=\"urn:enhancement-a238bb8b-679b-4383-abc1-4b4d445fc75e\" class=\"textannotation\">SEO<\/span> is specifically getting your ecommerce <span id=\"urn:enhancement-fc71adaf-3f9b-479b-9faa-9d1e326df601\" class=\"textannotation\">website<\/span> to rank in organic, or unpaid, <span id=\"urn:enhancement-b295f000-8998-4034-8170-8169b03fc44c\" class=\"textannotation\">search results<\/span>.\u00a0<\/span><span data-contrast=\"auto\">This is a great way of getting <span id=\"urn:enhancement-31d8087e-a4e1-42eb-93df-80e929fc5ed7\" class=\"textannotation\">customers<\/span> in the virtual door, because <span id=\"urn:enhancement-5edc6ea2-77af-4e0f-8bcf-d0ba0458dc0f\" class=\"textannotation\">search<\/span> is the most common\u00a0<\/span><span data-contrast=\"auto\">way <span id=\"urn:enhancement-01b77ee3-ca55-4132-bb7e-3d35ae9dd8bf\" class=\"textannotation\">online<\/span> stores are found in most industries.\u00a0<\/span><span data-contrast=\"auto\">Think about your own <span id=\"urn:enhancement-5e271ae1-7b09-4df4-bdbe-bc2c845e0cdb\" class=\"textannotation\">online<\/span> <span id=\"urn:enhancement-d03f6ed7-f0c2-4ced-a16c-c1db50d3a218\" class=\"textannotation\">shopping<\/span> <span id=\"urn:enhancement-2b5137b1-da0f-4115-9c93-439fe064f881\" class=\"textannotation\">process<\/span> \u2013 you likely <span id=\"urn:enhancement-19551020-2f64-4f7e-89d5-a2d0844709b0\" class=\"textannotation\">use<\/span> <span id=\"urn:enhancement-a3cb641b-80cf-4ef1-b26b-4c4d45a80cb4\" class=\"textannotation\">Google<\/span> to <span id=\"urn:enhancement-265b06cf-72ba-4e65-8e53-2bb082213a88\" class=\"textannotation\">search<\/span> for <span id=\"urn:enhancement-30c39e88-67ea-4655-bb9f-985c1ed5f9c6\" class=\"textannotation\">research<\/span> about products or services that interest you, and to find <span id=\"urn:enhancement-5eea697d-353f-4f5e-90d6-99e7a27f005d\" class=\"textannotation\">companies<\/span> that offer what you\u2019re looking to purchase.\u00a0<\/span><span data-contrast=\"auto\">A huge number of <span id=\"urn:enhancement-8fafcb23-b1bd-4d81-92f3-9b3c72374b54\" class=\"textannotation\">people<\/span> go through the same <span id=\"urn:enhancement-c04a939a-8e69-45b4-92b0-31eeca65b901\" class=\"textannotation\">process<\/span> every day, making <span id=\"urn:enhancement-4828190d-7bfa-44af-97c8-7d74b60cc2bc\" class=\"textannotation\">search results<\/span> a valuable resource for your store.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>Creating an SEO Strategy for Ecommerce Website<\/h3>\n<p><span data-contrast=\"auto\">What goes into making your ecommerce site optimized for <span id=\"urn:enhancement-629d1554-337d-4b6e-9e91-b5a0440416a7\" class=\"textannotation\">search engines<\/span> and their users? We\u2019ll get into more details below, but it\u2019s about a few simple guidelines. Making your <span id=\"urn:enhancement-410a1a7d-c295-418a-a942-18daf893f13f\" class=\"textannotation\">website<\/span> and store look and perform professionally and consistently, with attractive pictures and thorough <span id=\"urn:enhancement-20d4ad69-c112-4ed8-8c16-7ceef124cbb8\" class=\"textannotation\">product<\/span> <span id=\"urn:enhancement-2aa7e795-643e-4895-b243-47dcb52f4ca4\" class=\"textannotation\">descriptions<\/span>. And making your products or services easy to purchase <span id=\"urn:enhancement-8a22e285-c403-4598-bbf9-fc2702e284dd\" class=\"textannotation\">online<\/span>, with plenty of customer <span id=\"urn:enhancement-77e37f26-1677-4e94-addf-a30740967163\" class=\"textannotation\">reviews<\/span> to provide proof that your company is trustworthy.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">By following the steps below, you can create an effective ecommerce <span id=\"urn:enhancement-c07c5160-bb50-4340-80b0-87ab33dd4099\" class=\"textannotation\">SEO<\/span> <span id=\"urn:enhancement-4c08305d-9f41-4960-b83b-c55be8c2f81b\" class=\"textannotation\">campaign<\/span> and start seeing measurable results that grow your <span id=\"urn:enhancement-f4e971f1-ded8-45ca-bcd0-3b7b7357a0ae\" class=\"textannotation\">business<\/span> over time.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\"><span id=\"urn:enhancement-7510b5c1-1bd6-4107-a9d5-b45691719850\" class=\"textannotation\">Ecommerce<\/span> <span id=\"urn:enhancement-24e8a922-e53d-46fd-a437-67858136182e\" class=\"textannotation\">Keyword Research<\/span><\/span><\/b><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">The first step in any <span id=\"urn:enhancement-6153e7f3-d1c5-4596-b8d4-d062cc8a4397\" class=\"textannotation\">SEO strategy<\/span> is performing\u00a0<a href=\"https:\/\/c1mdev.com\/c1m.ai\/the-ultimate-seo-strategy-and-keyword-research-guide\/\" target=\"_blank\" rel=\"noopener\">keyword research<\/a>. But <span id=\"urn:enhancement-83d0372b-4d9b-4280-839b-ddcb60a9d235\" class=\"textannotation\">keyword research<\/span> for ecommerce <span id=\"urn:enhancement-4ff25245-02fe-454d-837f-eedae90d3e9e\" class=\"textannotation\">SEO<\/span> is a little different than general <span id=\"urn:enhancement-ae2ee555-0368-40b7-bddf-df07a7e03a05\" class=\"textannotation\">keyword research<\/span>.\u00a0<\/span><span data-contrast=\"auto\">This is because you <span id=\"urn:enhancement-f8bfacf5-1c8e-49d7-a301-42023e5d4917\" class=\"textannotation\">need<\/span> to <span id=\"urn:enhancement-e69a8303-790c-45ae-b5d1-f44a734fe371\" class=\"textannotation\">account<\/span> for buyer intent when researching ecommerce <span id=\"urn:enhancement-5de79583-0f88-40ba-978c-9462dfdd0e7f\" class=\"textannotation\">keywords<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Buyer intent is\u00a0<\/span><span data-contrast=\"auto\">how far along a prospect is in making their decision to buy a <span id=\"urn:enhancement-de58a8e7-8ea2-4b97-ab18-fbf4511b4651\" class=\"textannotation\">product<\/span> or <span id=\"urn:enhancement-d232ee6b-04cc-47cc-b8b5-8a1d6d18691d\" class=\"textannotation\">service<\/span>. In general, the\u00a0more broad\u00a0a <span id=\"urn:enhancement-37b1d543-17af-48aa-9d03-7a2d98457374\" class=\"textannotation\">search<\/span> term is, the less immediate buyer intent a <span id=\"urn:enhancement-48e0f90e-bf50-49ae-a5c6-2b2fb059df5a\" class=\"textannotation\">search engine<\/span> user has. If someone is <span id=\"urn:enhancement-c13a3b0a-bc73-4efe-a84e-f6cb0fa91b6c\" class=\"textannotation\">searching<\/span> <span id=\"urn:enhancement-6062c341-9fa0-4224-adbb-bcefd28d292e\" class=\"textannotation\">Google<\/span> for the term \u201c<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-48271b90-76df-4072-9c1e-036eff4917f1\" class=\"textannotation\">desk<\/span> chair,\u201d they\u2019re likely just doing general <span id=\"urn:enhancement-fde91550-8dc9-4bac-8ede-d756cd8ac09a\" class=\"textannotation\">research<\/span> about <span id=\"urn:enhancement-dc7fe9a7-3555-4750-a174-3b2e6ba359f1\" class=\"textannotation\">desk<\/span> <span id=\"urn:enhancement-aef9f80f-3e74-4847-aede-f2688c65bfc4\" class=\"textannotation\">chairs<\/span>. Maybe they\u2019re just idly looking around, or maybe they\u2019re planning for a purchase sometime in the future. Either way, they\u2019re not usually about to make a purchase today.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22576 size-full\" src=\"https:\/\/c1mdev.com\/c1m.ai\/wp-content\/uploads\/2023\/09\/shopping-cart-logo-on-box-on-graph-background-2023-11-27-05-09-37-utc-e1719233809825.jpg\" alt=\"best SEO ecommerce \" width=\"400\" height=\"267\" \/><\/p>\n<h3>SEO and Ecommerce Marketing<\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">But if a user is <span id=\"urn:enhancement-2e1a520b-df10-4406-82a5-2bc588f5c435\" class=\"textannotation\">searching<\/span> for \u201c<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-8670ab40-8bf5-405b-b443-b8c7a253e1d2\" class=\"textannotation\">Herman Miller<\/span> Aeron <span id=\"urn:enhancement-80ff09ef-90cd-435f-8be8-ec5495b07fbf\" class=\"textannotation\">desk<\/span> chair,\u201d they\u2019re almost certainly <span id=\"urn:enhancement-6da2663c-a250-4554-a585-51dd88ee8278\" class=\"textannotation\">searching<\/span> for a <span id=\"urn:enhancement-3d35b69e-362c-49b6-9361-0795e10ba7ba\" class=\"textannotation\">place<\/span> <span id=\"urn:enhancement-8121fc5f-1bc1-41f4-aa6e-9e9a4ef4ea97\" class=\"textannotation\">online<\/span> to purchase that specific chair.\u00a0<\/span><span data-contrast=\"auto\">They know what they <span id=\"urn:enhancement-5ede0205-99c1-4a70-9cdd-af55390c460c\" class=\"textannotation\">want<\/span>, and they just <span id=\"urn:enhancement-a61e2443-8703-4c05-a60b-22ea8f801e9a\" class=\"textannotation\">need<\/span> a <span id=\"urn:enhancement-901710ac-39db-4b58-a2ae-aabc7c6734e2\" class=\"textannotation\">place<\/span> to buy it. If you\u2019re selling <span id=\"urn:enhancement-8afb5e22-2eae-4510-9003-332464b218ca\" class=\"textannotation\">desk<\/span> <span id=\"urn:enhancement-7535f8cb-44dc-4db3-b11d-c54f79a182d4\" class=\"textannotation\">chairs<\/span> you <span id=\"urn:enhancement-f0c2b949-7a7f-4e28-b8f1-e7dcaf9eb4c4\" class=\"textannotation\">want<\/span> to be found for the second and specific <span id=\"urn:enhancement-1f170293-ecd8-4699-b151-0486bc34da7c\" class=\"textannotation\">search<\/span> term because a greater number of those searchers <span id=\"urn:enhancement-a5c9b4d2-6a67-47da-af10-cefc7358282a\" class=\"textannotation\">will<\/span> <span id=\"urn:enhancement-92d4adae-9343-40d7-9a8c-a9cf84ec58b2\" class=\"textannotation\">convert<\/span> to <span id=\"urn:enhancement-51980fcd-ad0e-4c46-b5e7-7c3419a36084\" class=\"textannotation\">customers<\/span> today.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">How do you find these effective <span id=\"urn:enhancement-b6a59ecf-5741-460d-8e9c-5ae4a3152611\" class=\"textannotation\">keywords<\/span>? You have a few options for <span id=\"urn:enhancement-21d12466-53ec-4f13-bb39-b44975c31bde\" class=\"textannotation\">keyword research<\/span>. One of the most effective ways to find ecommerce <span id=\"urn:enhancement-17ed6115-cecf-4e95-8a3b-320e8d3edaa2\" class=\"textannotation\">keywords<\/span> is by looking on <span id=\"urn:enhancement-f161429f-48ad-4f3e-9abc-79e2555f5a1a\" class=\"textannotation\">Amazon<\/span> for <span id=\"urn:enhancement-fa0c6f63-5b51-4312-82ef-7b795b059d49\" class=\"textannotation\">search<\/span> terms. After all, <span id=\"urn:enhancement-a656af7a-b00d-465f-bae3-20def7570fe1\" class=\"textannotation\">people<\/span> go on <span id=\"urn:enhancement-d3ac45ff-280d-424a-afa7-5173878b5547\" class=\"textannotation\">Amazon<\/span> because they\u2019re looking to make a purchase \u2013 they all have buyer intent.\u00a0So\u00a0finding what they\u2019re <span id=\"urn:enhancement-73f3e18f-b64a-4646-a546-b7c16ed57647\" class=\"textannotation\">searching<\/span> for\u00a0<\/span><span data-contrast=\"auto\">yields\u00a0<\/span><span data-contrast=\"auto\">high buyer intent <span id=\"urn:enhancement-2005f12e-e2f6-4944-a531-37295c37399e\" class=\"textannotation\">keywords<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Start by putting your seed <span id=\"urn:enhancement-7819b41e-8c93-435c-b721-f1f29665a52c\" class=\"textannotation\">keyword<\/span> (your\u00a0<\/span><span data-contrast=\"auto\">most general <span id=\"urn:enhancement-ded5ce5c-b75a-4c25-b3a1-2b1fd8cbf178\" class=\"textannotation\">description<\/span> of your <span id=\"urn:enhancement-06a0b5f4-af9c-44bd-89ca-816ab6a1c676\" class=\"textannotation\">product<\/span> into the <span id=\"urn:enhancement-3ff74831-5390-43a3-acb2-c8a063603932\" class=\"textannotation\">Amazon<\/span> <span id=\"urn:enhancement-3fc0a41d-2719-4fd4-b085-42e8e5f8ac2c\" class=\"textannotation\">Search<\/span> function and <span id=\"urn:enhancement-a9ad9a3d-90aa-4e11-b6bf-344251a4b4f2\" class=\"textannotation\">see<\/span> what related terms come up below it in\u00a0<\/span><span data-contrast=\"auto\">the auto fill of suggested terms<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Always keep your <span id=\"urn:enhancement-0628d760-1fe6-4baf-853d-c2bf963d0925\" class=\"textannotation\">keyword<\/span> ideas in a <span id=\"urn:enhancement-ba4bb1df-08c1-485f-9994-6aa4e66f19d4\" class=\"textannotation\">spreadsheet<\/span> so you can keep track of them. If you have a lot of products<\/span><span data-contrast=\"auto\">\u00a0for sale, you may <span id=\"urn:enhancement-a0c50557-6f5a-454d-b8a9-69c5c682a48a\" class=\"textannotation\">want<\/span> to <span id=\"urn:enhancement-521f819e-116c-41ec-bd59-249c43952b7a\" class=\"textannotation\">use<\/span>\u00a0<\/span><span data-contrast=\"auto\">the <span id=\"urn:enhancement-feadf91f-a8b8-4ad2-a45e-ece817a64ba4\" class=\"textannotation\">Amazon<\/span> <span id=\"urn:enhancement-b0aec0c6-6e9a-40eb-aeac-e245f588057b\" class=\"textannotation\">Keyword<\/span> Tool to make the <span id=\"urn:enhancement-c8c28d0d-197d-4d72-901c-52b692120b1e\" class=\"textannotation\">process<\/span> faster.\u00a0<\/span><span data-contrast=\"auto\">Finding <span id=\"urn:enhancement-acd64c89-e803-4e25-a357-e34c710fccf5\" class=\"textannotation\">long-tail keywords<\/span> (<span id=\"urn:enhancement-47802e53-7df4-4512-89b7-f62bb08f92e7\" class=\"textannotation\">keywords<\/span> with 4 or more <span id=\"urn:enhancement-77ee3253-633f-4dce-a69e-8191c1c31434\" class=\"textannotation\">words<\/span>) can give you some <span id=\"urn:enhancement-abaa9e4d-40a2-4043-bc7f-af5ca425c0f3\" class=\"textannotation\">traffic<\/span> with less competition, so don\u2019t ignore those more specific terms.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">You can also find ecommerce <span id=\"urn:enhancement-cc66c2b6-6eca-460b-bd87-a2c0ea5cbc9d\" class=\"textannotation\">keywords<\/span>\u00a0<\/span><span data-contrast=\"auto\">by<\/span><span data-contrast=\"auto\">\u00a0looking at what your <span id=\"urn:enhancement-4ec88271-f9f6-4632-a989-453cf9ceb340\" class=\"textannotation\">competitors<\/span> are doing.\u00a0<\/span><span data-contrast=\"auto\">If you have <span id=\"urn:enhancement-bda7cb20-d154-4d57-bb38-8ad4a8dd8ed5\" class=\"textannotation\">competitors<\/span> who rank more highly than you in <span id=\"urn:enhancement-a75e344d-7e60-4e81-a2de-0e7ba323fafd\" class=\"textannotation\">search results<\/span>, you can <span id=\"urn:enhancement-54bcd6be-b31c-422d-9da2-8d688da71b7e\" class=\"textannotation\">use<\/span> their site to get <span id=\"urn:enhancement-3961c49e-3651-4a3e-af16-811af50abb4d\" class=\"textannotation\">keyword<\/span>\u00a0<\/span><span data-contrast=\"auto\">ideas.\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-51dc19a2-8b26-4055-9c73-43b95c5fbe2e\" class=\"textannotation\">Check<\/span> out the <span id=\"urn:enhancement-d1c80242-c3e5-4451-92d7-7ef39e7fc4e4\" class=\"textannotation\">product<\/span>\u00a0<span id=\"urn:enhancement-fc8bc450-bae4-48c6-b25e-4a4e8007e4b3\" class=\"textannotation\">descriptions<\/span>\u00a0and\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-f6f85faf-33b3-4b50-b6e9-c94834d3f515\" class=\"textannotation\">product<\/span>\u00a0<\/span><span data-contrast=\"auto\">categor<\/span><span data-contrast=\"auto\">ies<\/span><span data-contrast=\"auto\">\u00a0<span id=\"urn:enhancement-ec817bac-1a17-4425-b3eb-8ab233748001\" class=\"textannotation\">pages<\/span> on their\u00a0<\/span><span data-contrast=\"auto\">ecommerce websites to <span id=\"urn:enhancement-eaebb518-43bb-4068-a155-18912f5b6f1e\" class=\"textannotation\">see<\/span> if they have used any <span id=\"urn:enhancement-0a8b53a3-6464-4ef3-a235-01428c59d702\" class=\"textannotation\">targeted<\/span> <span id=\"urn:enhancement-4c6d267f-fb10-47a2-a3fe-ccb2978ac454\" class=\"textannotation\">keywords<\/span> your site is missing. The idea isn\u2019t to <span id=\"urn:enhancement-73fcd7d4-ffb3-4bf9-bb75-3c7e592bf783\" class=\"textannotation\">copy<\/span> them directly but to <span id=\"urn:enhancement-1d0fb80a-0cbc-49ae-b285-7df39595b724\" class=\"textannotation\">use<\/span> their sites for <span id=\"urn:enhancement-981f99fa-2d61-477d-93ec-9e94b9adfcdc\" class=\"textannotation\">keyword<\/span> inspiration.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Evaluate Your Keywords<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Once you have your <span id=\"urn:enhancement-bd6b4f8f-a3e2-44fb-a58e-83f2e6ea8cab\" class=\"textannotation\">keyword<\/span> ideas you\u2019ve gleaned from <span id=\"urn:enhancement-eb143f73-717b-4f07-8a2f-d4a5cf872884\" class=\"textannotation\">Amazon<\/span> and your <span id=\"urn:enhancement-97e31c3e-b737-40a4-824c-9ef7b9ddc1b9\" class=\"textannotation\">competitors<\/span>, it\u2019s time to <span id=\"urn:enhancement-b803b130-e8b6-460d-96d6-6f7b9dc45a80\" class=\"textannotation\">see<\/span> if those <span id=\"urn:enhancement-71b3d96d-62c0-4b4b-8076-2e44361acfdd\" class=\"textannotation\">keywords<\/span>\u00a0<\/span><span data-contrast=\"auto\">are high-<span id=\"urn:enhancement-2a488568-f4ac-4e25-a69d-bad769816b04\" class=\"textannotation\">quality<\/span>. You can do this by\u00a0<\/span><span data-contrast=\"auto\">checking out the ideas in your <span id=\"urn:enhancement-908ae5e1-8b8f-4692-819f-5891115a9e8e\" class=\"textannotation\">keyword<\/span> <span id=\"urn:enhancement-2f170f1f-10a3-4155-a9a5-a1056d2412fb\" class=\"textannotation\">spreadsheet<\/span> in the <span id=\"urn:enhancement-40a2d419-69a2-44c1-ae4c-39d6a82094e2\" class=\"textannotation\">Google<\/span> <span id=\"urn:enhancement-8f944b72-5f25-4760-abea-721685588bd1\" class=\"textannotation\">Keyword<\/span>\u00a0Planner, which <span id=\"urn:enhancement-c18e1009-b241-4139-9ce6-7e2de57e58b5\" class=\"textannotation\">will<\/span> give you the <span id=\"urn:enhancement-4776074d-fd83-45cc-b7c2-741cf06adf9a\" class=\"textannotation\">search<\/span> volume for each term.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">You can <span id=\"urn:enhancement-eef6858f-81a8-4617-8bd8-61e3534d7f1b\" class=\"textannotation\">use<\/span> the <span id=\"urn:enhancement-0af6cdf1-a494-4e5b-9109-59ff9e5ea5c8\" class=\"textannotation\">CPC<\/span> (<span id=\"urn:enhancement-bbfd66af-729a-4800-85f0-e17a32426d81\" class=\"textannotation\">cost<\/span>-per-click) on each <span id=\"urn:enhancement-74f7b3e5-1ecc-44e2-97a1-5b486fd2f2ec\" class=\"textannotation\">keyword<\/span> to get a rough idea of buyer intent too.\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-65bb6313-a4e5-44e3-a03b-0b6dee66c33f\" class=\"textannotation\">Keywords<\/span> that <span id=\"urn:enhancement-47379905-1e37-41eb-a973-891f6c017dcb\" class=\"textannotation\">cost<\/span> more are usually ones that <span id=\"urn:enhancement-e2916490-6da3-4380-ac52-291055262767\" class=\"textannotation\">convert<\/span> better, which is why their price is higher. If you find some <span id=\"urn:enhancement-0ced864b-2a75-4855-8434-d8e10477b74c\" class=\"textannotation\">keywords<\/span> that have high <span id=\"urn:enhancement-aefb014d-134d-4e62-aea8-50d48d36f8f0\" class=\"textannotation\">search<\/span> volume and a higher <span id=\"urn:enhancement-89307bfe-c753-4dbe-be06-182a0900b218\" class=\"textannotation\">CPC<\/span>? You can rate those highly and move on to the next step.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Build Your Ecommerce Site Architecture<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">As with all forms of <span id=\"urn:enhancement-57cfa9d0-6a37-4db7-999e-fee0cab2caaa\" class=\"textannotation\">SEO<\/span>, <span id=\"urn:enhancement-ab6d7a2f-9c51-402b-9e80-8619c79c6637\" class=\"textannotation\">Google<\/span> and its <span id=\"urn:enhancement-45a33935-8d89-44df-99f6-fbaf262ebaf7\" class=\"textannotation\">competitors<\/span> rank sites based on what\u2019s in the code behind the <span id=\"urn:enhancement-99b449f8-a780-477d-b5ab-9b17c8018d7e\" class=\"textannotation\">content<\/span>, not just the <span id=\"urn:enhancement-4e31da8c-cfe9-4894-9f03-a80c5c5902e1\" class=\"textannotation\">content<\/span> itself.\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-0e28b9f7-6f38-43c3-8654-7dc12af08f11\" class=\"textannotation\">Search engines<\/span> only <span id=\"urn:enhancement-abcb9b4f-1bf4-434e-b721-dce84854f641\" class=\"textannotation\">want<\/span> to send their users to ecommerce sites that are\u00a0<a href=\"https:\/\/c1mdev.com\/c1m.ai\/website-design\/\">well-designed<\/a>, easy to <span id=\"urn:enhancement-9bdda298-d7df-4c02-9b6d-44b860f726f5\" class=\"textannotation\">use<\/span>, and\u00a0<\/span><span data-contrast=\"auto\">that provide a good customer <span id=\"urn:enhancement-db24390f-9e70-4cc5-9bed-d955cc57a8fb\" class=\"textannotation\">experience<\/span>.\u00a0<\/span><span data-contrast=\"auto\">This is why\u00a0it\u2019s critical that your\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-74c69ac0-393c-4b3e-9a11-17490f59d28b\" class=\"textannotation\">website<\/span> is designed with the end user in mind.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">How can you improve the customer <span id=\"urn:enhancement-e97fa273-03d7-4165-ae13-0dcfd4298369\" class=\"textannotation\">experience<\/span> on your site? <span id=\"urn:enhancement-c89163e5-f147-4181-8e5a-91dd4849560a\" class=\"textannotation\">Make<\/span> sure it doesn\u2019t <span id=\"urn:enhancement-a7d720d9-fcfe-4cac-98d0-864f1a459eea\" class=\"textannotation\">take<\/span> more than three <span id=\"urn:enhancement-2a52de4e-6b1f-4c7e-86ff-542e71f50dde\" class=\"textannotation\">clicks<\/span> to get to any <span id=\"urn:enhancement-53ba2a1b-363f-46fb-8b81-0fe2cd71f81b\" class=\"textannotation\">page<\/span>\u00a0\u2013 more than that <span id=\"urn:enhancement-7b8c8e28-3ff7-46a9-884b-ed0bbcea1586\" class=\"textannotation\">will<\/span> frustrate <span id=\"urn:enhancement-0bc98ebb-5630-4f83-ace5-a97f85f0906e\" class=\"textannotation\">customers<\/span>. <span id=\"urn:enhancement-f2d2d30b-95aa-4a7a-be26-b6f4bc21f5a5\" class=\"textannotation\">Make<\/span> sure the <span id=\"urn:enhancement-e249ab79-b18d-45cc-a53c-e03ecbbda4a0\" class=\"textannotation\">process<\/span> of making a purchase \u2013 adding items to a <span id=\"urn:enhancement-45761a36-130f-4ae2-b9c9-a8ec8261f01b\" class=\"textannotation\">shopping<\/span> cart, checking out, and getting a confirmation \u2013 is\u00a0<\/span><span data-contrast=\"auto\">simple and <span id=\"urn:enhancement-044aa9ba-f93a-4b17-89dc-d3b9b22b225a\" class=\"textannotation\">free<\/span> of glitches. And always make sure\u00a0<\/span><span data-contrast=\"auto\">your <span id=\"urn:enhancement-ab118b02-c6f5-49f7-b1ef-7f242b49fd4a\" class=\"textannotation\">target keywords<\/span> are distributed throughout your site \u2013 you spent all that time doing the <span id=\"urn:enhancement-651d69cd-8db8-41dd-973f-c4970b864ccf\" class=\"textannotation\">research<\/span>, so don\u2019t let them go to <span id=\"urn:enhancement-b0bd754b-d55c-4636-8c73-d3f3fc75d59a\" class=\"textannotation\">waste<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22574 size-full\" src=\"https:\/\/c1mdev.com\/c1m.ai\/wp-content\/uploads\/2023\/09\/cropped-image-of-woman-holding-credit-card-and-usi-2023-11-27-04-54-31-utc-e1719233879816.jpg\" alt=\"SEO strategy for ecommerce websites \" width=\"400\" height=\"267\" \/><\/p>\n<h2><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">On Page SEO for Ecommerce Website\u00a0<\/span><\/b><\/h2>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Let\u2019s talk about that last point \u2013 using your <span id=\"urn:enhancement-991721bf-136d-48bc-a2c1-e56572099668\" class=\"textannotation\">keywords<\/span> wisely across your ecommerce <span id=\"urn:enhancement-efc1ce21-fe77-4cc7-a2c0-680c10fd8a79\" class=\"textannotation\">website<\/span>.\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-b565bb8f-4b59-4bbc-8812-ee572135bfe8\" class=\"textannotation\">On-page SEO<\/span> is, simply, <span id=\"urn:enhancement-97af26dc-697b-433e-b351-6d80d144a2b3\" class=\"textannotation\">search engine optimization<\/span> for the <span id=\"urn:enhancement-8cd38b09-1ae4-439b-8725-fca20b844565\" class=\"textannotation\">pages<\/span> that are\u00a0actually on\u00a0your <span id=\"urn:enhancement-b01bb7a4-3b5a-43f0-81cd-2170a0b1a5e4\" class=\"textannotation\">website<\/span>.\u00a0<\/span><span data-contrast=\"auto\">For your ecommerce site, this means\u00a0<\/span><span data-contrast=\"auto\">putting <span id=\"urn:enhancement-9d162b37-7fa2-4f24-b0d5-b2083a1faa9d\" class=\"textannotation\">keywords<\/span> on all relevant <span id=\"urn:enhancement-2c93353d-9238-4dd2-9130-2a1d3211b711\" class=\"textannotation\">pages<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Product Category Pages<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">The most important <span id=\"urn:enhancement-954f5021-0139-4a10-99dc-5dc47d4c7c33\" class=\"textannotation\">place<\/span> to ensure you\u2019re putting <span id=\"urn:enhancement-f6697972-3f47-43ca-a742-d777a5f9f32b\" class=\"textannotation\">targeted<\/span> <span id=\"urn:enhancement-f82b444a-4e68-48bd-86e0-99dfbe35c670\" class=\"textannotation\">keywords<\/span> is on your <span id=\"urn:enhancement-adbe7b3d-400b-48c9-a263-197ca80c49f3\" class=\"textannotation\">product<\/span> category <span id=\"urn:enhancement-95dbdba6-e98e-4286-a376-18c42a1f2aef\" class=\"textannotation\">pages<\/span><\/span><span data-contrast=\"auto\">. This is because if a <span id=\"urn:enhancement-fa768312-ed26-4e0f-a41c-b2ec957fb179\" class=\"textannotation\">search engine<\/span> user finds a category <span id=\"urn:enhancement-be094aed-b568-421f-a732-fe5cf8f5c02e\" class=\"textannotation\">page<\/span>, they can immediately <span id=\"urn:enhancement-ff270dd8-4d22-4538-9a2d-04f39cea9820\" class=\"textannotation\">see<\/span> all products in that category.\u00a0<\/span><span data-contrast=\"auto\">If you\u2019re not optimizing your <span id=\"urn:enhancement-a7ffa633-ff08-4c91-9b7b-034c2e8437e9\" class=\"textannotation\">product<\/span> category <span id=\"urn:enhancement-2e01d01b-79aa-4bef-971e-3e4b3669c2f2\" class=\"textannotation\">pages<\/span>, you\u2019re missing out on that <span id=\"urn:enhancement-0eaf73b8-622a-4615-a182-8d65fe2fe740\" class=\"textannotation\">traffic<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">How can you optimize your category <span id=\"urn:enhancement-24a95905-8d58-4ede-9a68-039bccefbcf5\" class=\"textannotation\">pages<\/span>? First, ensure the <span id=\"urn:enhancement-5b41fadb-5ca8-4a31-aaf0-3e8ddc49cd21\" class=\"textannotation\">URL<\/span> of the <span id=\"urn:enhancement-73b89bec-3b63-4cf2-94a6-cb5f57cc0ec2\" class=\"textannotation\">page<\/span> is short and contains your primary <span id=\"urn:enhancement-12a610fa-d3e0-4505-acf2-4dd730a249bd\" class=\"textannotation\">keyword<\/span>.\u00a0<\/span><span data-contrast=\"auto\">The <span id=\"urn:enhancement-d8c6c118-4881-44fc-9a3e-97d84fa6f179\" class=\"textannotation\">title tag<\/span> (which is the H1 <span id=\"urn:enhancement-318044b2-258d-404b-90b3-a0e8e6ab16b5\" class=\"textannotation\">header<\/span>) on the <span id=\"urn:enhancement-22e108d7-fe76-405a-aed5-3f3d659dda3d\" class=\"textannotation\">page<\/span> should also contain that primary <span id=\"urn:enhancement-4ae081ae-90ce-42ec-8756-7d640296f720\" class=\"textannotation\">keyword<\/span>.\u00a0<\/span><span data-contrast=\"auto\">And finally, in the <span id=\"urn:enhancement-c092e4d9-3fac-4fdd-bc43-19e16fba7ba0\" class=\"textannotation\">copy<\/span> of the <span id=\"urn:enhancement-67cfefc2-eb33-40ec-b09c-afb834ad2533\" class=\"textannotation\">page<\/span> itself. Many ecommerce <span id=\"urn:enhancement-95dae649-8544-4b7c-858f-6677750e183e\" class=\"textannotation\">businesses<\/span> don\u2019t have\u00a0<\/span><span data-contrast=\"auto\">any <span id=\"urn:enhancement-e61ae01b-68c5-41f0-b086-3354b2740ef7\" class=\"textannotation\">copy<\/span> on their category <span id=\"urn:enhancement-474b035e-bfd8-4f0f-b0a3-a42f405bfe0c\" class=\"textannotation\">pages<\/span>, which is a mistake. Your <span id=\"urn:enhancement-18fdce08-25bd-4ae4-bb28-8de00959ada9\" class=\"textannotation\">page<\/span> <span id=\"urn:enhancement-460b58e2-b534-4e4f-a040-6d05f9925a4d\" class=\"textannotation\">copy<\/span> should be about 300\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-c7832638-cfe4-4b8a-b7f2-ab3d993fc962\" class=\"textannotation\">words<\/span> and it should contain your primary <span id=\"urn:enhancement-02df1413-edf5-4d24-9c90-063ef1df86e0\" class=\"textannotation\">keyword<\/span> about three times. But be careful not to stuff the <span id=\"urn:enhancement-308d794c-687c-4301-a2c1-6b2aa1eebeb6\" class=\"textannotation\">text<\/span> awkwardly with <span id=\"urn:enhancement-2d0993b8-1712-4bb4-8fc3-403df9430608\" class=\"textannotation\">keywords<\/span> \u2013 it should flow naturally.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">You should also be sure to include alt <span id=\"urn:enhancement-bcb67b68-919e-48b1-8d68-665178ee5d4e\" class=\"textannotation\">text<\/span> in your <span id=\"urn:enhancement-215e4995-c45c-417c-ac4b-de744b4bfed2\" class=\"textannotation\">images<\/span> on your category <span id=\"urn:enhancement-6c8cfe2d-47de-44a0-8ba3-be96518be506\" class=\"textannotation\">pages<\/span>. These <span id=\"urn:enhancement-4f2138b9-9565-4ba0-ad11-cf32326e6be1\" class=\"textannotation\">image<\/span> <span id=\"urn:enhancement-6cf8f006-090a-4262-bd4b-586ffeeb57f4\" class=\"textannotation\">descriptions<\/span>, which tell <span id=\"urn:enhancement-c1cbbce3-f1b8-4d11-8740-202318aaff21\" class=\"textannotation\">search engines<\/span> what your photos contain,\u00a0<\/span><span data-contrast=\"auto\">can help boost your <span id=\"urn:enhancement-cba057d9-5a9c-456a-a98a-06f32961a9cb\" class=\"textannotation\">search<\/span> rankings even more. But as always, be sure not to just stuff the alt <span id=\"urn:enhancement-62164fe3-5ae1-4b6b-8124-4bf650d620f8\" class=\"textannotation\">text<\/span> with <span id=\"urn:enhancement-a82136db-fe5f-4ef7-b5ff-1e785128f442\" class=\"textannotation\">keywords<\/span><\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Incorporate a <span id=\"urn:enhancement-03ae05c9-ec27-4ba5-a397-97cd594003cb\" class=\"textannotation\">keyword<\/span> naturally in the <span id=\"urn:enhancement-68d0172a-9f90-43b2-beb9-320dd37ff41e\" class=\"textannotation\">description<\/span> instead.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Product Pages<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Optimizing the <span id=\"urn:enhancement-7a310891-5228-4053-9465-959d0101c822\" class=\"textannotation\">content<\/span> on your <span id=\"urn:enhancement-7907eaa5-f5a7-488a-8b7d-bf5eec425f53\" class=\"textannotation\">product<\/span> <span id=\"urn:enhancement-0995273a-8e58-45f3-b753-d3db92cbfe17\" class=\"textannotation\">pages<\/span> is\u00a0<\/span><span data-contrast=\"auto\">also important to help <span id=\"urn:enhancement-6a9cf69f-28f3-49b5-9aae-1eb0f7abf8f0\" class=\"textannotation\">search engine<\/span> users find what your store sells. Two critical things to make sure each <span id=\"urn:enhancement-c1445871-35b2-46a9-be72-7f6e99020899\" class=\"textannotation\">page<\/span> contains <\/span><span data-contrast=\"auto\">SEO writing\u00a0that provides thorough <span id=\"urn:enhancement-d2b4051b-afc7-4235-9b7d-29c80f15c511\" class=\"textannotation\">product<\/span> <span id=\"urn:enhancement-80a4c0b6-410f-459b-a9bc-a90e0b896c08\" class=\"textannotation\">descriptions<\/span> and customer <span id=\"urn:enhancement-c942a058-cd62-4f9b-9859-a97c2d21bf32\" class=\"textannotation\">reviews<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-2971ae66-f238-49da-a806-8e2cf99a0223\" class=\"textannotation\">Product<\/span> <span id=\"urn:enhancement-3bc70091-056a-4405-8d80-d9fe591a0ace\" class=\"textannotation\">descriptions<\/span> should be\u00a0<\/span><span data-contrast=\"auto\">on the longer side for most <span id=\"urn:enhancement-1bbccf65-9589-44c7-ae0d-13f1d3e5b564\" class=\"textannotation\">companies<\/span> \u2013 aim for 1,000 <span id=\"urn:enhancement-46f9d887-df4d-4dce-aab0-6790b644cc28\" class=\"textannotation\">words<\/span>, if possible<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<span id=\"urn:enhancement-a0e6db30-cfb6-4564-b093-aab1fb32c350\" class=\"textannotation\">Google<\/span> prioritizes longer <span id=\"urn:enhancement-b0df6712-3bde-4233-af6d-8195e967e427\" class=\"textannotation\">content<\/span> in searches<\/span><span data-contrast=\"auto\">\u00a0so this <span id=\"urn:enhancement-1b95a105-fcff-488e-b288-98430af6e600\" class=\"textannotation\">will<\/span> help you rank higher. If that is excessive for the products you sell (as every <span id=\"urn:enhancement-10dac7c5-a702-4b1d-bd94-df44afd07947\" class=\"textannotation\">industry<\/span> is different), aim for at least 500 <span id=\"urn:enhancement-1171a77d-823c-4b92-9cb1-a529675ca1f4\" class=\"textannotation\">words<\/span>.\u00a0<\/span><span data-contrast=\"auto\">And of course, include your <span id=\"urn:enhancement-d09ad86d-a533-469f-8710-c3ffcdbe7554\" class=\"textannotation\">target keywords<\/span> in that <span id=\"urn:enhancement-1f1c33a3-e932-4600-833a-e583e1bb7374\" class=\"textannotation\">content<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">You shouldn\u2019t just include your primary <span id=\"urn:enhancement-10329b5b-51f9-44a8-b037-d1a807877327\" class=\"textannotation\">keyword<\/span> in your intro <span id=\"urn:enhancement-077a10e1-b404-4446-a70f-b16b2a7d742e\" class=\"textannotation\">content<\/span> \u2013 you\u2019ll also <span id=\"urn:enhancement-a3cbc312-f65c-4f67-9a67-1064052c70fe\" class=\"textannotation\">want<\/span> to add related <span id=\"urn:enhancement-b60aff61-2f0e-41d0-95e4-621f072e7167\" class=\"textannotation\">keywords<\/span> that are just a little different from your primary one. That way if <span id=\"urn:enhancement-52123f34-3af3-4149-ac01-fa6b0d937b1e\" class=\"textannotation\">search engine<\/span> users are looking for a <span id=\"urn:enhancement-464c0c18-c773-4aef-8b46-c76f744ce0bb\" class=\"textannotation\">product<\/span> like yours but using a slightly different wording than your primary <span id=\"urn:enhancement-57343647-6c7e-4561-af94-9d030184d3fb\" class=\"textannotation\">keyword<\/span>, you can still be found.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Customer <span id=\"urn:enhancement-3edf552b-fb6b-46a9-85c2-f46a6f0314dc\" class=\"textannotation\">reviews<\/span> are important to include for a few reasons. They help your <span id=\"urn:enhancement-4b0fbf59-0a60-436e-8255-b8352f8356fa\" class=\"textannotation\">visitors<\/span> and potential <span id=\"urn:enhancement-088c45a4-5ce4-4a8f-81b1-be66881ea9dd\" class=\"textannotation\">customers<\/span> make an informed <span id=\"urn:enhancement-5c87ef8b-0cb8-4f98-8856-0dd17f62bb32\" class=\"textannotation\">purchasing decision<\/span>.\u00a0<\/span><span data-contrast=\"auto\">Hearing from <span id=\"urn:enhancement-88124be8-a075-4dd6-ac74-39b95c91bce3\" class=\"textannotation\">customers<\/span> that are just like them also increases the trust in your <span id=\"urn:enhancement-8e8533b3-2e15-47e0-b90f-08df42f07a9b\" class=\"textannotation\">product<\/span> \u2013 if you\u2019re willing to let <span id=\"urn:enhancement-ee13f916-3524-4c7d-99aa-9a85624edc25\" class=\"textannotation\">people<\/span> post honest <span id=\"urn:enhancement-c44a65f8-76d6-46f0-a3d3-c48283a7ac90\" class=\"textannotation\">feedback<\/span>, then your <span id=\"urn:enhancement-aabdc1b2-375f-456f-b989-feb988fbf036\" class=\"textannotation\">product<\/span>\u00a0<\/span><span data-contrast=\"auto\">is usually<\/span><span data-contrast=\"auto\">\u00a0high <span id=\"urn:enhancement-9bd144f2-cbbf-42d8-8323-2a03b6c609b4\" class=\"textannotation\">quality<\/span>\u00a0and you stand behind it.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">And a <span id=\"urn:enhancement-d76ea1e0-3456-4966-8464-6067073df783\" class=\"textannotation\">little-known<\/span> benefit of customer <span id=\"urn:enhancement-36a7b212-ef11-4fbd-a0cd-47a4b1cf5184\" class=\"textannotation\">reviews<\/span> on your <span id=\"urn:enhancement-ff3ee268-f708-4966-b525-e4a764bbd9bd\" class=\"textannotation\">product<\/span> <span id=\"urn:enhancement-27355806-46bf-4378-9869-258fecce214d\" class=\"textannotation\">pages<\/span>? They also contribute to your <span id=\"urn:enhancement-9d7e57f5-43c9-42fa-af36-deaa0bd1e4e5\" class=\"textannotation\">search engine rankings<\/span>. This might not be obvious at first, but it makes sense. Customer <span id=\"urn:enhancement-01ed6e3a-3472-405a-90e0-e0c9e1ef6495\" class=\"textannotation\">reviews<\/span> usually talk about the item they bought<\/span><span data-contrast=\"auto\">, adding your <span id=\"urn:enhancement-6f84b490-0ab2-4c30-8083-2a3d2268ff0c\" class=\"textannotation\">keywords<\/span> in for you naturally. If you\u2019re selling little <span id=\"urn:enhancement-de6db523-1a90-4fb4-8e4a-d4bee8271dc2\" class=\"textannotation\">black<\/span> dresses and you have 100 customer <span id=\"urn:enhancement-f379d25b-fc4c-4c2f-b3d3-48d354380e64\" class=\"textannotation\">reviews<\/span> on a <span id=\"urn:enhancement-93b8fbc3-fef5-4f83-a7ad-6068d3c4b4f8\" class=\"textannotation\">page<\/span>\u00a0saying\u00a0\u201cThis is the perfect little <span id=\"urn:enhancement-c4f3e8ce-fc3f-4c13-aa12-b1d185893f58\" class=\"textannotation\">black<\/span> dress!\u201d <span id=\"urn:enhancement-825c65a0-7ae0-4ee0-a5d0-737022624cfd\" class=\"textannotation\">search engine<\/span>\u00a0algorithms<\/span><span data-contrast=\"auto\">\u00a0<span id=\"urn:enhancement-454246f1-c8d6-4146-ac83-acd298363687\" class=\"textannotation\">will<\/span> <span id=\"urn:enhancement-10ed4a2a-c9ea-4f5f-9ce1-f70d84ae7355\" class=\"textannotation\">take<\/span> that into <span id=\"urn:enhancement-ed52f3a5-42c3-4131-a792-82587d29ffbf\" class=\"textannotation\">account<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Technical SEO for Ecommerce<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">What\u2019s behind your <span id=\"urn:enhancement-e3f5d482-614f-45d8-9d4a-ffe9f6289bf6\" class=\"textannotation\">content<\/span> is just as important as the <span id=\"urn:enhancement-62c4469a-4e49-4794-9e37-c9f3ff240615\" class=\"textannotation\">copy<\/span> on your <span id=\"urn:enhancement-b7a65776-afa7-44e1-9c36-ba9706484ea0\" class=\"textannotation\">page<\/span> for <span id=\"urn:enhancement-091e7303-a5fe-4d82-88cd-268df0f70ca8\" class=\"textannotation\">SEO<\/span> purposes.\u00a0<\/span><span data-contrast=\"auto\">These are\u00a0<\/span><span data-contrast=\"auto\">very similar to the <span id=\"urn:enhancement-13debc23-7956-434a-8a66-8de43cf2a2e2\" class=\"textannotation\">best practices<\/span> for general <span id=\"urn:enhancement-09d01dd9-a5a7-418d-b424-e678a617f607\" class=\"textannotation\">SEO<\/span>. You <span id=\"urn:enhancement-b07929f3-803d-4d9e-b378-2b6eafea7a85\" class=\"textannotation\">need<\/span> to include <span id=\"urn:enhancement-a689fbfc-0493-4196-9281-770ce0149d8a\" class=\"textannotation\">meta descriptions<\/span> for each <span id=\"urn:enhancement-f8637576-656a-4484-b671-b98e40455303\" class=\"textannotation\">page<\/span>, giving <span id=\"urn:enhancement-2898cdd5-b136-4288-a150-359b8864d46c\" class=\"textannotation\">search engine<\/span> users a preview of what\u2019s on each <span id=\"urn:enhancement-4b21b600-6a9c-424f-bd9a-9b9a5b1d9871\" class=\"textannotation\">page<\/span> from the <span id=\"urn:enhancement-41aa69eb-d667-4a24-9771-f634b6a8127c\" class=\"textannotation\">search<\/span> site itself. You <span id=\"urn:enhancement-a7de7133-4043-4f57-8c9c-d47bfcfe09ab\" class=\"textannotation\">need<\/span> to be sure your <span id=\"urn:enhancement-783c3503-e06b-4ead-94c2-ab83ac08d412\" class=\"textannotation\">pages<\/span> <span id=\"urn:enhancement-2992fdf0-f635-4955-a98d-b65cd94ebdae\" class=\"textannotation\">load<\/span> quickly<\/span><span data-contrast=\"auto\">\u00a0without being slowed down by <span id=\"urn:enhancement-f04c86b3-2e07-4eb7-a3c1-29f8311b9335\" class=\"textannotation\">images<\/span> that are too large (<span id=\"urn:enhancement-315c2ab5-d3e7-4594-bd72-3713713a312e\" class=\"textannotation\">use<\/span> <span id=\"urn:enhancement-3f758180-d506-48ef-9c5c-b898771209bd\" class=\"textannotation\">online<\/span> tools to compress them if your <span id=\"urn:enhancement-e1960d16-7e7c-4b5d-8ec4-943b45af0ea2\" class=\"textannotation\">pages<\/span> <span id=\"urn:enhancement-860629c8-f552-4b13-b4b5-b3788cc125b1\" class=\"textannotation\">take<\/span> more than three seconds to <span id=\"urn:enhancement-b529377c-3983-404b-95af-55b0e1bdd402\" class=\"textannotation\">load<\/span>).\u00a0<\/span><span data-contrast=\"auto\">And you <span id=\"urn:enhancement-c3ee4e8c-8aa4-40e6-ac63-723a11708a65\" class=\"textannotation\">need<\/span> to be sure your site is <span id=\"urn:enhancement-585e2a10-7608-4ef0-86a4-4221b2ae793b\" class=\"textannotation\">mobile<\/span>-friendly as more <span id=\"urn:enhancement-aa6f952f-0a58-41d2-962c-031b6c497eec\" class=\"textannotation\">people<\/span> than ever shop from their <span id=\"urn:enhancement-45006f04-a0fd-4c4f-98a6-ea5f4a82a221\" class=\"textannotation\">mobile<\/span> devices.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">The basic<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0of technical <span id=\"urn:enhancement-9a14ebbf-d6d0-42f0-ba56-0795f2a1456c\" class=\"textannotation\">SEO<\/span>, for ecommerce <span id=\"urn:enhancement-2932249c-5142-4a34-8c6d-1d575dfc9717\" class=\"textannotation\">SEO<\/span> and other sites too, are\u00a0really about\u00a0creating a great <span id=\"urn:enhancement-7b2f2827-13fc-4cfd-9d1d-d2be1e0b0eac\" class=\"textannotation\">user experience<\/span>. <span id=\"urn:enhancement-05d978f6-ec81-4b6b-89f4-26def6c451e8\" class=\"textannotation\">Google<\/span>\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-006e7fb1-e6f0-400d-9149-007371b9b1fc\" class=\"textannotation\">want<\/span><\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0to deliver great <span id=\"urn:enhancement-bf0aebf5-0207-4c02-be63-779b4117bfc1\" class=\"textannotation\">content<\/span> to its\u00a0users\u00a0so they keep coming back to it as a <span id=\"urn:enhancement-9f390f97-23dc-4a45-99e0-11632a79c30c\" class=\"textannotation\">search engine<\/span>, so that means pointing them to sites that <span id=\"urn:enhancement-42656a06-e3d8-4790-9cd0-9cc728426f19\" class=\"textannotation\">answer<\/span> their <span id=\"urn:enhancement-cc4a20c9-2b3d-4db7-91e8-f8a84cf002f8\" class=\"textannotation\">needs<\/span> and don\u2019t provide only frustration. Slow <span id=\"urn:enhancement-a80d5848-5533-41cd-ba76-facca2e1b803\" class=\"textannotation\">load<\/span> times and\u00a0<\/span><span data-contrast=\"auto\">a bad <span id=\"urn:enhancement-32fbe5d3-329d-463d-8da7-b9ccd0076a2a\" class=\"textannotation\">mobile<\/span> <span id=\"urn:enhancement-c35d8929-aa9c-4c88-bbe5-0bd16741765a\" class=\"textannotation\">experience<\/span> provide a bad <span id=\"urn:enhancement-65b4057c-cdd6-480f-9c8e-319e26e64e6a\" class=\"textannotation\">experience<\/span> for users. Not only <span id=\"urn:enhancement-a7e8dfff-820c-494a-8eef-7acd1db66fe2\" class=\"textannotation\">will<\/span> you lose out on those <span id=\"urn:enhancement-43418385-3c93-4641-b40b-5f13ca660c44\" class=\"textannotation\">sales<\/span>, you\u2019ll also lose out on those very essential <span id=\"urn:enhancement-3e5b9afb-eefe-485c-8415-f2b1427a255c\" class=\"textannotation\">search<\/span> rankings. It\u2019s well worth taking the time to get these pieces right for your whole website.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Content Marketing for Ecommerce<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">It might not seem immediately obvious why your ecommerce store <span id=\"urn:enhancement-77b07d2f-04b3-4524-b95a-98506a9c80f4\" class=\"textannotation\">needs<\/span> a <span id=\"urn:enhancement-efe05304-8f84-4fab-98d1-3704f3dbe98f\" class=\"textannotation\">content marketing strategy<\/span>. After all, you\u2019re trying to sell products \u2013 why do you <span id=\"urn:enhancement-12358a39-be7e-4f11-938a-8b8b863cb595\" class=\"textannotation\">need<\/span> to <span id=\"urn:enhancement-ab4d8564-0db2-44e7-8f5c-6c236c322118\" class=\"textannotation\">write a blog<\/span> to do that? But <span id=\"urn:enhancement-032e8f9b-72bc-4df7-86bb-f895cea73a29\" class=\"textannotation\">content marketing<\/span> is a powerful <span id=\"urn:enhancement-754f5b95-a165-499a-ba0b-a163381c9ade\" class=\"textannotation\">tool<\/span> for\u00a0<\/span><span data-contrast=\"auto\">every <span id=\"urn:enhancement-339e64ae-0f67-4525-b08c-3dbdf55b245a\" class=\"textannotation\">business<\/span> owner who is trying to market something, whether that\u2019s an <span id=\"urn:enhancement-bbad1544-b997-4ca7-82f8-dcff20094803\" class=\"textannotation\">online<\/span> store or a <span id=\"urn:enhancement-3c1ac7b6-8833-4429-9693-3cc92eb458d2\" class=\"textannotation\">service<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Why? Because\u00a0<\/span><span data-contrast=\"auto\">you can only <span id=\"urn:enhancement-ec9e0fb4-95e6-4549-8c03-ffd101566a5e\" class=\"textannotation\">write<\/span> so much <span id=\"urn:enhancement-d83597de-c128-4743-8482-02f842992305\" class=\"textannotation\">content<\/span> for your\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-ef03ddce-80b3-4b9e-93fe-659a8140b83b\" class=\"textannotation\">product<\/span> <span id=\"urn:enhancement-9096a5ec-27b5-4241-b322-458869dfef9a\" class=\"textannotation\">pages<\/span> and categories. Every piece of <span id=\"urn:enhancement-18b2acaa-2197-4f52-b4eb-5328a6acfebb\" class=\"textannotation\">content<\/span> you can <span id=\"urn:enhancement-273b8504-58f4-4a4b-b571-a2d46934fb9a\" class=\"textannotation\">write<\/span> is an opportunity to <span id=\"urn:enhancement-43160697-5124-473d-9d63-c4f4f9689dc8\" class=\"textannotation\">use<\/span> <span id=\"urn:enhancement-00d1f679-4f7f-409f-a2f9-8c8b190e2a10\" class=\"textannotation\">keywords<\/span> and rise in the <span id=\"urn:enhancement-e13f2bf2-ba15-4937-ae42-5acbf170e3c6\" class=\"textannotation\">search engine rankings<\/span>. Creating<\/span><span data-contrast=\"auto\">\u00a0fresh <span id=\"urn:enhancement-d1a4f1cc-b899-4ae6-92bf-4e83382af975\" class=\"textannotation\">blog content<\/span> gives you additional chances to\u00a0<\/span><span data-contrast=\"auto\">gain more <span id=\"urn:enhancement-2d339794-5b2e-43c9-a705-ff5041201e5f\" class=\"textannotation\">search<\/span> <span id=\"urn:enhancement-99f2e13e-71c5-426c-a462-f6eb2efe3778\" class=\"textannotation\">real estate<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Consumers also usually like to do some <span id=\"urn:enhancement-3aa36c7b-62dc-47fe-8a59-99380d0169fa\" class=\"textannotation\">research<\/span> before they make a purchase. If they can\u00a0<\/span><span data-contrast=\"auto\">find your <span id=\"urn:enhancement-aad7d29a-9596-4747-b2f4-7278230b9b7f\" class=\"textannotation\">website<\/span> and read the informative and <span id=\"urn:enhancement-b7370302-5ba9-4d96-8070-768de61db48a\" class=\"textannotation\">engaging content<\/span> you\u2019ve <span id=\"urn:enhancement-71e759d0-be9d-4f78-81e0-d3e2fa10593b\" class=\"textannotation\">written<\/span> about your products and your <span id=\"urn:enhancement-bd9ad203-98ad-4353-a726-dfcaac4b74bc\" class=\"textannotation\">industry<\/span>, they <span id=\"urn:enhancement-06e2c89b-b511-4096-8494-925e3173c1ca\" class=\"textannotation\">will<\/span> build trust in you as an <span id=\"urn:enhancement-26e96077-3813-404e-9a01-13d6b2bfb12b\" class=\"textannotation\">authority<\/span>. This makes them more likely to choose you as they make their final <span id=\"urn:enhancement-3ef4cef0-76ac-4a77-908f-1a2968cc769d\" class=\"textannotation\">purchase decision<\/span>.\u00a0<\/span><span data-contrast=\"auto\"><span id=\"urn:enhancement-0990f8c7-8999-4be9-8052-79bb6054d87d\" class=\"textannotation\">Content marketing<\/span> allows you to <span id=\"urn:enhancement-f9093601-993b-4b6e-8918-617fb8fa2e8d\" class=\"textannotation\">answer<\/span> any questions they might\u00a0have, and\u00a0talk through any common pain points or purchase hesitation without hiring a <span id=\"urn:enhancement-9b0befbb-e0af-4f79-a777-5cc4b290b219\" class=\"textannotation\">single<\/span> <span id=\"urn:enhancement-24381ab1-478c-456f-84d9-f9782e5dcd85\" class=\"textannotation\">sales<\/span> employee.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Just make sure your <span id=\"urn:enhancement-db36b80e-0c37-41f5-abfb-bd899b0f3f4b\" class=\"textannotation\">content<\/span> is relevant and well-<span id=\"urn:enhancement-da92ea36-b29a-4fd1-9c76-9a76f8d580f8\" class=\"textannotation\">written<\/span>\u00a0<\/span><span data-contrast=\"auto\">and <span id=\"urn:enhancement-efa99de5-55bb-4932-8929-2098809b2561\" class=\"textannotation\">free<\/span> of errors before you publish it. Having error-riddled <span id=\"urn:enhancement-ca37764a-3ef8-4896-9516-7644e2201f8f\" class=\"textannotation\">content<\/span> on your site can detract from your efforts to\u00a0be seen as\u00a0an <span id=\"urn:enhancement-55f543a9-b244-4509-bd78-e98e6252f80b\" class=\"textannotation\">authority<\/span>\u00a0<\/span><span data-contrast=\"auto\">and a trusted <span id=\"urn:enhancement-a954980c-bfc5-45b4-afe2-95e4bf4ab1cc\" class=\"textannotation\">product<\/span> provider.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Measuring Your Success<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Once your ecommerce\u00a0<a href=\"https:\/\/c1mdev.com\/c1m.ai\/seo-strategy-for-content-writing-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>\u00a0is in <span id=\"urn:enhancement-83acbbcb-d338-4667-80fa-cef23a8c7b75\" class=\"textannotation\">place<\/span> using all the above tips, your work isn\u2019t done quite yet. You\u2019ve just spent all this time getting your site just right \u2013 don\u2019t let that investment go to <span id=\"urn:enhancement-8d5c5bb5-c0cf-445d-a9b9-054a7127df8f\" class=\"textannotation\">waste<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">You <span id=\"urn:enhancement-f68bf093-1352-41b8-9201-884536cb0ed8\" class=\"textannotation\">need<\/span> to measure your success by tracking your <span id=\"urn:enhancement-40d6de9e-622c-450f-9df5-65e3861e8ac7\" class=\"textannotation\">search ranking<\/span> <span id=\"urn:enhancement-65ec8278-af92-4250-bcf3-43fa8078356a\" class=\"textannotation\">progress<\/span> in a <span id=\"urn:enhancement-8fb87b2b-e769-4e8d-9c09-8380d98eeb61\" class=\"textannotation\">tool<\/span> like <span id=\"urn:enhancement-bb7962b6-574c-40ed-834b-725ea4dd111a\" class=\"textannotation\">Google<\/span> <span id=\"urn:enhancement-f7c9cc57-4617-4552-965d-ceef827a1b3e\" class=\"textannotation\">Search<\/span> Console or <span id=\"urn:enhancement-9a7ec1fa-1e92-4996-8f4b-a54fae4a90c6\" class=\"textannotation\">Google<\/span> Analytics. <span id=\"urn:enhancement-0231c441-0bc1-4fbe-a6f4-5706f95ccdb1\" class=\"textannotation\">SEO<\/span> is a <span id=\"urn:enhancement-b8ebcc03-449f-4d9d-b927-ad4b0cc15e18\" class=\"textannotation\">long-term<\/span> game \u2013 you can\u2019t expect to <span id=\"urn:enhancement-cac0e701-87c6-4454-977b-db789ec6c707\" class=\"textannotation\">see<\/span> huge gains right away for more sites. But track your <span id=\"urn:enhancement-1a9924e5-79af-4df7-b7ae-7d43ae6929aa\" class=\"textannotation\">progress<\/span> over time and keep looking at what\u2019s working well on your site and what\u2019s not. You should always be willing to tweak a <span id=\"urn:enhancement-ea7a5d62-7538-4daf-abbe-aac563f1b09b\" class=\"textannotation\">page<\/span> or redesign a category to keep growing your results.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22577 size-full\" src=\"https:\/\/c1mdev.com\/c1m.ai\/wp-content\/uploads\/2023\/09\/businessmen-and-businesswomen-at-brainstorming-mee-2024-06-05-05-11-23-utc-e1719233952790.jpg\" alt=\"best SEO ecommerce \" width=\"400\" height=\"267\" \/><\/p>\n<h2><span data-ccp-props=\"{}\">\u00a0Experience the Best SEO Ecommerce with C1M\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/c1mdev.com\/c1m.ai\/what-is-ecommerce-marketing\/\" target=\"_blank\" rel=\"noopener\"><span id=\"urn:enhancement-09ccfe42-56df-48be-b910-1c77efc46b62\" class=\"textannotation\">Ecommerce<\/span><\/a> <span id=\"urn:enhancement-5cf81f77-68f8-4995-be96-2f72ec891f19\" class=\"textannotation\">SEO<\/span> can be <span id=\"urn:enhancement-ca8847f2-8049-4e1f-96d0-90b611b5007d\" class=\"textannotation selected\">time-consuming<\/span> and tricky to get just right. And if you\u2019re a busy <span id=\"urn:enhancement-250a6192-d3a0-494b-b6fb-16227cae4b90\" class=\"textannotation\">business<\/span> owner<\/span><span data-contrast=\"auto\">, you might not have the time to invest in a thorough ecommerce <span id=\"urn:enhancement-c0bb1e05-2023-4219-ae6d-9dc6bf620298\" class=\"textannotation\">SEO strategy<\/span> by yourself. That\u2019s when you should contact C1M today to schedule your <span id=\"urn:enhancement-9a888fa0-bd95-40fd-a812-0c5b3514441b\" class=\"textannotation\">free<\/span> <span id=\"urn:enhancement-c7dcb52f-3ddd-4373-ab7e-895ae6247970\" class=\"textannotation\">business<\/span> review. We can help you with everything from setting up the <span id=\"urn:enhancement-bbaf981a-ae85-4d98-85fc-f48ee7c336c3\" class=\"textannotation\">SEO basics<\/span> to\u00a0<\/span><span data-contrast=\"auto\">creating a detailed <span id=\"urn:enhancement-222b7465-3902-4904-a967-fba3d24852ba\" class=\"textannotation\">content marketing strategy<\/span> to bring in new <span id=\"urn:enhancement-f69e8a1b-2856-4941-b89d-5b3690b51dd7\" class=\"textannotation\">customers<\/span>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/c1mdev.com\/c1m.ai\/consultation-request\/\">Schedule your discovery call today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce SEO is a neglected art for many businesses. This is\u00a0despite the fact that\u00a0it has the highest ROI of any\u00a0ecommerce marketing campaign.\u00a0 Sure, you can&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,198],"tags":[1175,1174,1189,528],"class_list":["post-20949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-search-engine-optimization","tag-ecommerce","tag-ecommerce-marketing-strategy","tag-ecommerce-seo","tag-seo"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=20949"}],"version-history":[{"count":5,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20949\/revisions"}],"predecessor-version":[{"id":23449,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20949\/revisions\/23449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/20951"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=20949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=20949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=20949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}