{"id":20946,"date":"2023-09-05T12:55:31","date_gmt":"2023-09-05T12:55:31","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=20946"},"modified":"2024-10-03T14:59:39","modified_gmt":"2024-10-03T14:59:39","slug":"understanding-online-review-management","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/understanding-online-review-management\/","title":{"rendered":"Understanding Online Review Management"},"content":{"rendered":"

It\u2019s never been easier to find<\/span> online<\/span> reviews<\/span> for pretty much anything you\u2019re thinking of purchasing. From the reviews<\/span> embedded<\/span> in Google Maps<\/span> so you can check<\/span> on the go to pages<\/span> like\u00a0Yelp<\/a>\u00a0and even reviews<\/span> built into retail sites, reviews<\/span> are easier to find<\/span> than ever. And they\u2019re more important to customers<\/span> too \u2013 it\u2019s becoming an expectation for every business<\/span>. How can your business<\/span> master<\/span> the art of online<\/span> review<\/span> management and harness the power of reviews<\/span> to build your reputation<\/span>? Let\u2019s find<\/span> out.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Managing Your Online Reviews<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00a0<\/span>Having great online<\/span> reviews<\/span> can bring in customers<\/span> \u2013 but lots of bad<\/span> reviews<\/span> can drive them away. In a marketing<\/span>-saturated world, consumers are looking for independent opinions about products. That\u2019s why they trust online<\/span> reviews<\/span><\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>To start managing your reviews<\/span>, the first step<\/span> is setting<\/span> up your review<\/span> pages<\/span>. For local businesses<\/span>, you must claim your\u00a0Google My Business<\/a>\u00a0account<\/span> first to have access to the tools<\/span> and analytics there. This will<\/span> help with your review<\/span> monitoring, and allow you to respond to customer feedback<\/span> quickly.\u00a0<\/span>You should do the same with Facebook<\/span> reviews<\/a> if that\u2019s a good platform for your business<\/span>. Facebook<\/span> no longer has star ratings for businesses<\/span>, but still allows customers<\/span> to publish<\/span> recommendations.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Digital<\/span> review<\/span> management isn\u2019t just about getting a review<\/span> page<\/span> set up<\/span>, though that\u2019s a critical first step<\/span>. It also means sending your customers<\/span> regular surveys<\/span> after each purchase or visit \u2013 did you live<\/span> up to<\/span> their expectations? Would they recommend you to their friends and family? This customer satisfaction<\/span> information can help you fix any issues in your products or your customer service<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Whether it\u2019s a positive<\/span> review<\/span> or a negative review<\/span>, the best review<\/span> management strategy<\/span> is to respond politely and professionally to as many as possible. An overly emotional response to a negative review<\/span> can do more damage than the review<\/span> itself. And don\u2019t copy and paste<\/span> your response \u2013 you want<\/span> customers<\/span> to know<\/span> that a real person is looking at their feedback<\/span> and taking it into account<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Online Review Management Tips\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00a0<\/span>Setting<\/span> up your review<\/span> page<\/span> and responding to customer feedback<\/span> are just the beginning. You also want<\/span> to encourage customers<\/span> to leave<\/span> feedback<\/span> on those review<\/span> sites \u2013 the more reviews<\/span> you have, the more trust future<\/span> customers<\/span> will<\/span> have in your business<\/span>. You can set up<\/span> an\u00a0automated email<\/a>\u00a0to go out to customers<\/span> after a purchase, thanking them for their business<\/span> and asking<\/span> them to leave<\/span> a review<\/span> on\u00a0<\/span>whatever site works best for you.<\/span><\/p>\n

This strategy<\/span> is bolstered if you give them something in return for their effort \u2013 a video<\/span> about how to make the best use of their new product<\/span>, or a blog post<\/span> with everything they need<\/span> to know<\/span> about their new purchase.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Regularly scan negative reviews<\/span> for any trends, and see<\/span> if the feedback<\/span> matches any business<\/span> goals you\u2019re struggling to reach. If you are trying to raise your conversion rate<\/span>, for example, and your customer reviews<\/span> frequently note<\/span> a glitch<\/span> in the check<\/span>-out process<\/span>, that\u2019s valuable information. And now you can take<\/span> action<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>While negative reviews<\/span> can give you ideas<\/span> for improvement, positive<\/span> reviews<\/span> can highlight things customers<\/span> love about your brand<\/span>. This can be a great source for ideas<\/span> to include in future<\/span> marketing campaigns<\/span> \u2013 and you\u2019ll know<\/span> you can back up those claims your marketing<\/span> makes.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>The Complete Solution to Review Management<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00a0<\/span>You may be wondering how to get those glowing reviews<\/span> from your satisfied customers<\/span> the digital<\/span> air-time they deserve. From helping you set up<\/span> an account<\/span> on Google My Business<\/span> or another site closer<\/span> to your business<\/span> niche<\/span>, to getting your best customers<\/span> to give you glowing reviews<\/span> \u2013 it can be a lot to manage on your own. That\u2019s why you need<\/span> a guide like us.<\/span>\u00a0<\/span><\/p>\n

C1M will<\/span> set up<\/span> an automated system to collect this feedback<\/span> for you \u2013 and put it to good use identifying<\/span> customers<\/span> who are your biggest fans<\/span> and asking<\/span> them to leave<\/span> you online<\/span> reviews<\/span>. Leave the hard work to us and see<\/span> the results roll in as your online reputation<\/span> grows. We\u2019ll report back to you regularly on your progress<\/span> here too \u2013 we don\u2019t just set it and forget it. We are constantly reviewing our strategy<\/span> to make sure it\u2019s working for you as efficiently as possible.<\/span>\u00a0<\/span><\/p>\n

Contact us today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s never been easier to find online reviews for pretty much anything you\u2019re thinking of purchasing. From the reviews embedded in Google Maps so you…<\/p>\n","protected":false},"author":1,"featured_media":20948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[1190,759,780],"class_list":["post-20946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-online-review-management","tag-online-reviews","tag-power-of-online-reviews"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=20946"}],"version-history":[{"count":4,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20946\/revisions"}],"predecessor-version":[{"id":23789,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/20946\/revisions\/23789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/20948"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=20946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=20946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=20946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}