{"id":14878,"date":"2023-04-13T09:20:57","date_gmt":"2023-04-13T14:20:57","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=14878"},"modified":"2025-06-30T08:19:45","modified_gmt":"2025-06-30T08:19:45","slug":"c1m-and-the-use-of-ai-for-content-generation","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/c1m-and-the-use-of-ai-for-content-generation\/","title":{"rendered":"C1M and the Use of AI for Content Generation"},"content":{"rendered":"<p>Content creation is an essential aspect of modern marketing and digital marketing companies are seeking innovative solutions to stay ahead of the curve. Enter a new era in which AI technology not only mimics human intelligence but is also surpassing it in certain areas.<\/p>\n<p>Currently, we are seeing a realm of <a href=\"https:\/\/c1mdev.com\/c1m.ai\/ai-generated-content-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">AI-powered content creation<\/a> and companies are exploring how cutting-edge technology is revolutionizing the way marketers produce engaging, impactful, and personalized content. This document serves as a guide, providing valuable insights into the methods and best practices for utilizing AI content creation. Although there are many of AI content creation tools, for this article we will focus on the workflow within Jasper.<\/p>\n<p>Let\u2019s dive into a journey though the endless possibilities of the potential that AI brings to the world of content creation.<\/p>\n<h2><b><span data-contrast=\"auto\">Using <span id=\"urn:local-text-annotation-wqj0te73q8gvn2fvt4m5t99i95ig7kd9\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI for Writing<\/span> and <span id=\"urn:local-text-annotation-s1amej32mzpbeod4g7xpkpe7s3axe46v\" class=\"textannotation disambiguated wl-thing wl-no-link\">Content Creation<\/span> <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Editors should begin <a href=\"https:\/\/c1mdev.com\/c1m.ai\/ai-marketing-tools-for-an-innovative-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span id=\"urn:local-text-annotation-raqsrl5jileux90uwhj3qftvrifon5wb\" class=\"textannotation disambiguated wl-thing wl-no-link\">creating blog content<\/span> using <span id=\"urn:enhancement-ea103da2-2ae8-49c3-a1b5-d93ffccbf211\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span><\/a> rather than assigning the task to a blog writer. The purpose for this is two-fold. One is to control costs. Two, control the quality of content.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"><span id=\"urn:enhancement-a2035f99-7d4e-474f-8e3b-1060f39f732a\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span><span id=\"urn:local-text-annotation-539jnpe9ruhwz14hcjy3799rqv2dpz3x\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI content<\/span> should not exceed 40% of any one blog.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><span id=\"urn:enhancement-c27ee500-e55c-41ef-aac5-18049e95231f\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> content should supplement the personalized content for the client. It is the Editor\u2019s role to <span id=\"urn:enhancement-3a1584ee-b616-42a9-bbe5-2443c72bab16\" class=\"textannotation disambiguated wl-thing wl-no-link\">create content<\/span> that fits the BrandScript-specified voice, tone, and language of a client.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The Editor will personalize the content with Calls to Action (CTA), Outgoing links, and any <span id=\"urn:enhancement-26a9f325-1244-46df-9ca4-48e734fe0346\" class=\"textannotation disambiguated wl-thing wl-no-link\">Keywords<\/span>.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">The Editor will generate the proper H2 subheadings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">If <span id=\"urn:enhancement-7d3c8577-94dc-47be-967f-e4b9839e2a0b\" class=\"textannotation disambiguated wl-thing wl-no-link\">SEO content<\/span> is being created, the Editor should use the <span id=\"urn:enhancement-ff19e0ea-bc65-4e80-bde0-610444a4da27\" class=\"textannotation disambiguated wl-thing wl-no-link\">SEO<\/span> Mode within Jasper to ensure that all metrics are being reached for proper <span id=\"urn:enhancement-f0c001b9-84e6-46cf-a3ec-bb073aa1d22f\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span><span id=\"urn:local-text-annotation-pt6uus0j70sd9ztj3vb78j0ch54mjkux\" class=\"textannotation disambiguated wl-thing wl-no-link\">SEO ranking<\/span>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Once an article is completed by the Editor, they may elect to test the content using an <span id=\"urn:enhancement-7ba990f5-c33b-4ba5-bb30-02c3a5ff49ad\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> and plagiarism checker to ensure the content is unique. These tools include <\/span><a href=\"https:\/\/contentatscale.ai\/ai-content-detector\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/contentatscale.ai\/ai-content-detector\/<\/span><\/a><span data-contrast=\"auto\"> and <\/span><a href=\"https:\/\/app.grammarly.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/app.grammarly.com\/<\/span><\/a><span data-contrast=\"auto\"> [Please note the Content at Scale AI detector is <em>not<\/em> 100% perfect. <em>I entered text that was generated by AI and was told it was 100% real<\/em>. So, yeah, these tools are a work in progress themselves.]<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14938 size-full\" src=\"https:\/\/c1mdev.com\/c1m.ai\/wp-content\/uploads\/2023\/04\/work-and-study-with-the-help-of-a-chat-bot-words-2023-03-08-18-38-27-utc-1-scaled-1-e1726564250160.jpg\" alt=\"AI tools\" width=\"300\" height=\"200\" \/><\/h3>\n<h3><b><span data-contrast=\"auto\">The Jasper Workflow<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">In Jasper, there are multiple methods to <span id=\"urn:enhancement-6741cc0a-b851-4d64-92d7-ea7671706a6c\" class=\"textannotation disambiguated wl-thing wl-no-link\">create content<\/span>. There are <\/span><b><span data-contrast=\"auto\">Templates for <span id=\"urn:enhancement-580af8f4-28df-480c-a602-08d8abc6b2e7\" class=\"textannotation disambiguated wl-thing wl-no-link\">Blog Post<\/span> Topic Ideas, <span id=\"urn:enhancement-c674393b-9017-4150-b331-f40742db624d\" class=\"textannotation disambiguated wl-thing wl-no-link\">Blog Post<\/span> Outlines, <span id=\"urn:enhancement-b85427cd-cc9a-41ee-87e3-36669f06f67c\" class=\"textannotation disambiguated wl-thing wl-no-link\">Blog Post<\/span> Intro Paragraph, <span id=\"urn:enhancement-78edc5fb-b756-41cd-a9ad-e0fcaa011b10\" class=\"textannotation disambiguated wl-thing wl-no-link\">Blog Post<\/span> Concluding Paragraph<\/span><\/b><span data-contrast=\"auto\">, and, for the more adventuresome, you can <span id=\"urn:enhancement-aaf3546c-b3ab-4e38-b968-ae76139f3637\" class=\"textannotation disambiguated wl-thing wl-no-link\">create content<\/span> using Commands and Recipes. There is even a Template for creating Listicles.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One very effective tool is the <\/span><b><span data-contrast=\"auto\"><span id=\"urn:local-text-annotation-3iycld73k2ocghzsrgfgdcn7sa2irxue\" class=\"textannotation disambiguated wl-thing wl-no-link\">Paragraph Generator<\/span><\/span><\/b><span data-contrast=\"auto\">. This is a simple-to-use and guide tool, that creates one paragraph at a time based on the information you fill into the prompt dialogs boxes. The prompts include: What is your paragraph about? What are the <span id=\"urn:enhancement-f48682d3-1029-4055-a788-c24fefc10981\" class=\"textannotation disambiguated wl-thing wl-no-link\">keywords<\/span> to include? And, What is the tone of voice to be used? As the Editor, you can preselect how many individual paragraph options you wish Jasper to create. The more outputs you select the more likely Jasper will begin producing redundant content. I have found that an output level of three to five is best.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Using this tool allows for very tight control of the output and keeps Jasper in check before it rambles on for multiple paragraphs and topics.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s explore an example of how you can use this tool. In this example, I wanted to write a blog on the topic of creating the perfect hamburger. <strong>I used the following prompt inputs below. <\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><span data-contrast=\"none\">What is your paragraph about? Write an introductory paragraph about making the perfect hamburger.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559737&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\"><span id=\"urn:enhancement-e752e8ba-9474-46e5-8777-8511dc289f46\" class=\"textannotation disambiguated wl-thing wl-no-link\">Keywords<\/span> to include: hamburger, healthy<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559737&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Tone of voice: informative, fun<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559737&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"bp-box_border\">\n<p>I set the number of outputs to three and set jasper in motion. Here are the unedited results. It is important to note that <span id=\"urn:enhancement-e9886c4f-f860-4bbb-96a3-acd53f0bbcc3\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> tools do create spelling and grammar errors which is another reason that all content must be reviewed and polished by an Editor.<\/p>\n<p><em>Cooking hamburgers is one of the best things about summertime: a sizzling hamburger patty on the grill, blankets of melty cheese, the endless options for toppings! Making hamburgers is definitely an artform \u2013 and if you want to impress your friends with your cooking skills, we\u2019re here to help. To get started, pick your patty \u2013 beef, turkey, veggie? Next, slice up all those delicious toppings &#8211; tomatoes, onions, pickles &#8211; and don\u2019t forget about the condiments! Finally fire up that grill for the ultimate hamburger experience. With these tips, you\u2019ll be able to create a tasty hamburger every time and cook up memories that won\u2019t soon be forgotten. What could be more delicious and satisfying than the perfect hamburger? For those looking to make a healthy hamburger, adding some fresh vegetables like lettuce, tomatoes and onions can really take your hamburger to new heights! To add even more flavorful and freshness to the hamburger, try adding herbs like basil or oregano. After piling on all of your favorite toppings, you should consider condiments such as mayonnaise and ketchup \u2013 don&#8217;t forget the mustard! And for an extra kick, get creative and try dipping sauces like sriracha or blue cheese. Last but certainly not least, every great hamburger needs a tasty drink to accompany it &#8211; why not try a cold glass of beer or an ice-cold soda. Taking all these finishing touches into consideration will guarantee a hamburger that is full of lasting flavor. Crafting the perfect hamburger is all about striking the right balance between savory, crunchy, and juicy. Quality ingredients like freshly ground beef and whole wheat buns are essential for a hamburger that will really hit the spot. To take it to the next level, don&#8217;t be afraid to experiment with healthy add-ons like spinach leaves, mushrooms and lowfat cheese slices. Once you&#8217;ve got the patty grilled to perfection and loaded on a bun, top it off with classic hamburger accompaniments like tomatoes, lettuce and onions. For a touch of sweetness, try adding pickles or grilled pineapple slices! And don&#8217;t forget the most important finishing touch \u2013pick up an ice cold drink of your choice to wash down that hamburger in style!<\/em><\/p>\n<\/div>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Not bad, but in some cases, Jasper got ahead of itself and went into details I did not want in the introductory paragraph. The good news is it prompted me to know what follow-up questions to enter for the body of the blog.\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">This post was used for the C1M client Bridge Bay Houseboats. As part of the marina, they have a restaurant that offers spectacular burgers. Many of Bridge Bay\u2019s customers want to cook for themselves either on the beach or on the lake in their houseboat. Since I want the reader to have the option, I edited the text above into the following opening paragraphs before the first H2 Heading. The bold text is a Link to The CookHouse webpage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Cooking hamburgers is one of the best things about summertime. You can just imagine the smell of a sizzling hamburger patty on the grill, blankets of melty cheese, a toasted bun, and endless options for toppings! Making perfect hamburgers is an art form.\u00a0\u00a0<\/em><\/p>\n<p><em>We like to think we make some of the best burgers around at <b>The CookHouse<\/b>. There\u2019s our signature Cookhouse Burger made with Angus beef, bacon, American cheese, lettuce, tomato, and garlic aioli on a toasted brioche bun, served with French fries. Or you might like the Triple Bourbon Burger. This Angus beef patty is covered in American cheese, bacon, bourbon BBQ sauce, and crispy onion straws served with French fries. Finally, we offer the El Diablo Burger for those who like it spicy. This bad boy includes melted habanero jack cheese, roasted jalapenos, fire-roasted bell peppers, garlic aioli, and onion straws on a toasted brioche bun. Of course, it is served with fries.\u00a0\u00a0<\/em><\/p>\n<p><em>You can substitute a veggie patty of chicken breast for any of these delicious burgers.\u00a0<\/em><\/p>\n<p><em>Self-promotion aside, part of summer and camping fun is grilling your own burger. We have some tips on how you too can make a burger almost as delicious as what The CookHouse offers. Almost.\u00a0\u00a0<\/em><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Based on the text generated by Jasper, I developed an outline for the body of the post and created the following H2 Headings, You\u2019ve Got the Meat, Bring the Heat, Top That, and Check Out Those Buns. Note, this post follows only basic <span id=\"urn:enhancement-f4ca31be-e035-41d4-8f02-4a38522df8fd\" class=\"textannotation disambiguated wl-thing wl-no-link\">SEO<\/span> and did not require a keyword to be in the H2 Headings for optimum ranking. I was able to get more creative in my headings. If your client is full <span id=\"urn:enhancement-a8d52c0a-fbe9-4dff-a402-bd2f4bde5162\" class=\"textannotation disambiguated wl-thing wl-no-link\">SEO<\/span>, you will need to make sure your keyword is strategically placed in the H2.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I prompted Jasper to write a paragraph about each H2 Heading topic, such as \u201cwrite about how to prepare meat for a hamburger,\u201d \u201cwrite about the best method for cooking a hamburger,\u201d \u201cwrite about the toppings and condiments to use on a hamburger,\u201d and \u201cwrite about the various buns to use for a hamburger.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In each case, I requested three paragraphs to be created and I read and edited the best content from the three, forming my own new paragraph. As I edited the text, I added my thoughts and personalized the text to best fit the voice that I knew the client preferred. This created unique content that did not register as <span id=\"urn:enhancement-33904ce1-7e98-4a2e-a12b-88edea01e450\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span>-generated when I tested it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here is one more example of the Jasper content and the final edited content. <strong>Errors left on purpose.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<div class=\"bp-box_border\"><em>Making a hamburger that is truly perfect involves more than just slapping some beef and cheese between two pieces of bread. It&#8217;s important to pay attention to details such as the temperature of the cooking surface, the size and shape of the hamburger patty, and most importantly, the cooking time. Begin by heating your skillet to medium-high heat and adding your hamburgers. Let them cook for around 3-4 minutes before flipping them over. Once flipped, add any additional toppings like cheese slices or bacon and continue to cook for 1-3 minutes until your hamburger is cooked through. This method produces burgers with a juicy interior, lightly seared exterior, and healthy flavour. To make it even healthier you could use lean beef or substitute in other proteins like vegetarian options or turkey mince! Making the perfect hamburger is an art form. To start, you need to pay close attention to temperature \u2013 both the griddle and the hamburger meat itself. Preheat your griddle to 375 degrees and use a thermometer to check that your hamburger patties have reached a safe internal temperature of 160 degrees before they\u2019re ready. When it&#8217;s time to cook, be sure not to overcrowd your hamburgers or press them down, as this will dry out their juices. As for cooking time, about 4 minutes per side should do it; depending on what type of hamburger you&#8217;re making and how thick you&#8217;ve made them. Lastly, don&#8217;t forget to keep it healthy! Choose whole-grain buns over white ones, top with sliced tomatoes and lettuce instead of condiments like ketchup and mayonnaise, and opt for leaner cuts of hamburger meat for a delicious and nutritious result. With these tips in mind, you\u2019ll be able to make hamburgers that will please even the most discerning connoisseur!<\/em><\/div>\n<h2><b><span data-contrast=\"auto\">Bring the Heat<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559737&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Making a hamburger that is truly perfect involves more than just slapping some beef and cheese between two pieces of bread. It&#8217;s important to pay attention to details such as the temperature of the cooking surface, the size and shape of the hamburger patty, and most importantly, the cooking time.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559737&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Begin by heating your grill or skillet to medium-high heat before adding your hamburgers. Let them cook for around 3-4 minutes before flipping them over. Once flipped, add any additional toppings like cheese slices or bacon and continue to cook for 1-3 minutes until your hamburger is cooked through. This method produces burgers with a juicy interior, lightly seared exterior, and healthy flavor.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559737&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Never, and we mean never, press down on the patty when cooking. All you do is press out the fat and juices, resulting in a dry finished product. Also, be sure not to overcrowd your hamburgers. Use a thermometer to check that your hamburger patties have reached a safe internal temperature of 165 degrees before they\u2019re ready. Of course, you\u2019ll want to ask how everyone likes their burger from rare to burnt, so plan ahead.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559737&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, to complete the post I added one last H2 Heading and wrote original text with a direct CTA that we use for the client. I also added links specific to the client. The result was a <span id=\"urn:enhancement-1b0ba185-d557-4a61-9459-e8c093b2e4e4\" class=\"textannotation disambiguated wl-thing wl-no-link\">blog post<\/span> almost good enough to eat. Okay, maybe all this talk about hamburgers has made me hungry. You get the idea.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>The End Result with <span id=\"urn:local-text-annotation-6lo4lr7j1ddyw3bjomrgctgxflfpwse8\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI Tools<\/span> and Content Creation\u00a0<\/b><\/h2>\n<p><span data-contrast=\"auto\">The final blog was 850 words including H2 Headings. When processed through the <span id=\"urn:enhancement-f3448928-54f1-4a54-8780-afe0240ca4a9\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> detector it came back as 82% real. The time it took to write this blog from scratch was approximately 30 minutes, less time than it would take me to edit anything submitted by a writer, not including the time it would take me to assign and have a writer complete the task.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The cost and time savings of using <span id=\"urn:enhancement-ffc5b68a-fb25-4404-b05c-582112a86d4a\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span><span id=\"urn:local-text-annotation-eaenhz4ppeqc1kg6sp983qcumjbff79b\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI tools for content creation<\/span><span id=\"urn:enhancement-a3856b44-abd7-48c6-9946-e7804de41f63\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span> is substantial. But as wonderful as this tool is there are several key factors to consider.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Be mindful of your client\u2019s voice.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Personalize the content to the client. <\/span><span data-contrast=\"auto\">We are not using <span id=\"urn:enhancement-febc8e03-e313-46e4-9a3e-4a4edc1cb1d7\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> to create generic content.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><span id=\"urn:enhancement-2c3b44c6-e160-49b4-b248-e319f2ca0d8c\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> may give you ideas for further development. Adhere to your original concept but be open to new directions where the content may lead you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Create multiple paragraph options using <span id=\"urn:enhancement-96d3989d-3591-448a-a34c-7b1b90c01328\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> and edit the best sentences together into a unique post.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Enhance the <span id=\"urn:enhancement-5226233d-b78c-45b3-9ffb-bace495e0dc5\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span>-generated content with personalized, original text.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2><b><span data-contrast=\"auto\"><span id=\"urn:local-text-annotation-ls3sp0y6eic0uwgdd1vyhzcxdb7oh6yz\" class=\"textannotation disambiguated wl-thing wl-no-link\">What is Prompt Engineering<\/span>?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">To effectively use <span id=\"urn:enhancement-576b6203-8bc9-4dec-b52d-4b59a8ee17b7\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> tools an Editor must be skilled in how she prompts the tool. The text inputs are all the <span id=\"urn:enhancement-b11fda93-64a2-4ff0-8728-912729969030\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> has to go on to create text. It is truly a fulfillment of the old adage, \u201cgarbage in, garbage out.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As Editors, it is important that we learn how best to <\/span><i><span data-contrast=\"auto\">guide<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">instruct<\/span><\/i><span data-contrast=\"auto\"> the <span id=\"urn:enhancement-d944f46f-8068-43ee-bc59-06b3eafa5dbd\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> so that it can produce the best results for us\u2014no different than how we prompt a human writer when we set an assignment. The importance of <a href=\"https:\/\/c1mdev.com\/c1m.ai\/how-to-use-prompt-engineering-to-train-the-model\/\" target=\"_blank\" rel=\"noopener\">prompts<\/a> is becoming so essential for success that there are now courses and, one would soon imagine, degrees in the craft of writing prompts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the initial prompt may produce good results, it is through a Chain of Thought Prompts that truly excellent results can be produced.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here is a list of items from the <\/span><span data-contrast=\"none\">Towards AI<\/span><span data-contrast=\"auto\"> course on the topic of Prompting for Large Language Models which can present several challenges, such as:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Achieving the desired results on the first try.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Finding an appropriate starting point for a prompt.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ensuring output has minimal biases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Controlling the level of creativity or novelty of the result.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Understanding and evaluating the reasoning behind the generated responses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Wrong interpretation of the intended meaning of the prompt.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Lack of the right balance between providing enough information in the prompt to guide the model and allowing room for novel or creative responses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">It is beyond the scope of this article to teach all the nuances of proper <span id=\"urn:local-text-annotation-9n8hmbvkhuexxhqbikalgnm54w3vzw7m\" class=\"textannotation disambiguated wl-thing wl-no-link\">prompt engineering<\/span>. Only through study and experimentation, will an Editor become proficient in <span id=\"urn:local-text-annotation-jyaq10588ttvdrhzlalp8tbtmpg01qm9\" class=\"textannotation disambiguated wl-thing wl-no-link\">writing effective prompts<\/span> and thus the use of <span id=\"urn:enhancement-01915e8e-12b4-4834-ad33-cf373685cfa3\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span><span id=\"urn:local-text-annotation-beais6cjivoruzg8t19b3q5n097j7as5\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI content<\/span>-generating tools in a manner that is truly productive.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Often, the text created by the <span id=\"urn:enhancement-36af6dd3-424d-470d-8837-93a3570a6404\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span><span id=\"urn:local-text-annotation-j5xxfbv8cbnjbeekf0gzyhtodp63hd7y\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI tool<\/span> will cause the Editor to realize new directions, or focus the direction the content should go in. It is at this juncture that the Editor must modify and update the prompts to steer the <span id=\"urn:enhancement-800702d6-ab2a-4bf9-869b-919e443f2fe7\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> properly. It is this <\/span><i><span data-contrast=\"auto\">refinement<\/span><\/i><span data-contrast=\"auto\"> of prompts that produces the best results in <span id=\"urn:enhancement-7295183d-c4d6-44f8-8bd3-76bd4e741ed2\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span><a href=\"https:\/\/blog.hubspot.com\/website\/ai-writing-generator\" target=\"_blank\" rel=\"noopener\"><span id=\"urn:local-text-annotation-cefoc2h93nn9g2vr5fvjemdwqln0unq9\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI-generated content<\/span><\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14939 size-full\" src=\"https:\/\/c1mdev.com\/c1m.ai\/wp-content\/uploads\/2023\/04\/typing-up-my-blog-post-of-the-weekend-2022-12-08-23-07-44-utc-scaled-1-e1726564290492.jpg\" alt=\"prompt engineering\" width=\"300\" height=\"200\" \/><\/span><\/p>\n<h3><b><span data-contrast=\"auto\">The Use of AI to Write ARs<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Jasper can be used to <span id=\"urn:enhancement-ccfd0bfe-2c75-43d7-bcf9-915b7fee1ff3\" class=\"textannotation disambiguated wl-thing wl-no-link\">create content<\/span> for many elements of <span id=\"urn:enhancement-f6bfea31-c2b1-4997-b6a8-6487708118b2\" class=\"textannotation disambiguated wl-thing wl-no-link\">digital marketing<\/span> including the text for emails. The tool is called <\/span><b><span data-contrast=\"auto\">Personalized <span id=\"urn:enhancement-e4ac57b5-6506-4021-a86c-e77cb2cf7b59\" class=\"textannotation disambiguated wl-thing wl-no-link\">Cold Emails<\/span><\/span><\/b><span data-contrast=\"auto\">. It is an effective tool for starting an email campaign but as with blogs, requires an Editor\u2019s touch to finalize and make it ready for client approval.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The prompts include Tell us about your product, Your Company\/Product Name, Context to include in the email, and Tone of voice. As with the <\/span><b><span data-contrast=\"auto\">Paragraph Generator<\/span><\/b><span data-contrast=\"auto\">, you have the choice of setting the number of outputs. This aspect becomes even more important for emails since a campaign is always three to five emails long, so the various outputs may be useful for creating the entire campaign with editing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The <span id=\"urn:enhancement-839437cb-d5ce-4952-9d99-6f7ef8ea9056\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> does write text such as, \u201cIf you&#8217;re interested in attending, please sign up using the link below,\u201d but, obviously, the Editor will need to include the actual link. <span id=\"urn:enhancement-31f35391-10dd-400d-806b-1c9d0798371b\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> isn\u2019t that sophisticated yet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Also missing from these <span id=\"urn:enhancement-d24a70a6-a33b-4b66-a454-5b048b2e6ba3\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span>-generated outputs are links to related <span id=\"urn:enhancement-560e945e-6546-4baa-b5fb-c83e2a76bde1\" class=\"textannotation disambiguated wl-thing wl-no-link\">blog posts<\/span>, or articles, and any CTA. All of these elements must be input by the Editor.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">The Use of AI Tools and Knowledge of <span id=\"urn:local-text-annotation-slffy5ui9bdbsj9pfm5bni7kywrkbhpp\" class=\"textannotation disambiguated wl-thing wl-no-link\">Prompt Engineering<\/span> <\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">While it is true that <span id=\"urn:enhancement-652517e7-a53a-49dc-93fc-3f66cd9635f1\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> tools can research and generate content much quicker than a human, it is missing a number of key elements when it comes to <span id=\"urn:enhancement-46fb81b3-82a5-4f1b-84c3-fab7456f9ea8\" class=\"textannotation disambiguated wl-thing wl-no-link\"><span id=\"urn:local-text-annotation-dvoj08gcagwoq6i6rmnhavzlq0i4x3jm\" class=\"textannotation disambiguated wl-thing wl-no-link\">digital marketing<\/span><\/span>. The top of these include writing that is on-brand, writing that speaks to and reaches your target market, writing that is fresh and creative, and writing that is <span id=\"urn:enhancement-22e41c53-22ce-405f-900c-5a9d170e0a54\" class=\"textannotation disambiguated wl-thing wl-no-link\">SEO<\/span> effective.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While C1M uses <span id=\"urn:enhancement-aa3d1e5c-bb07-44ec-bcae-131c0e56c8c2\" class=\"textannotation disambiguated wl-thing wl-no-link\"><\/span><span id=\"urn:local-text-annotation-ld4m8fey7tcbyaft7szdlh3ir11n5mrt\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI tools<\/span>, we use them in conjunction with our experienced editors to <span id=\"urn:enhancement-2f4b108d-07e5-442f-8233-5a1670cf1ede\" class=\"textannotation disambiguated wl-thing wl-no-link\">create content<\/span> that creates brand presence, produces leads, and generates actions for our clients. At C1M we are focused on proper <\/span><i><span data-contrast=\"auto\">prompt engineering<\/span><\/i><span data-contrast=\"auto\"> to achieve the greatest results from the <span id=\"urn:enhancement-35e1ab66-b927-4587-b20b-42b6de21215c\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> tools.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The skill of directing an <span id=\"urn:enhancement-a389f38d-3a31-41ba-ac64-47cf327ab319\" class=\"textannotation disambiguated wl-thing wl-no-link\">AI<\/span> tool is as important as the skill of writing proper sentences and creating articles that provide useful information while being engaging, creative, and effective for marketing purposes.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content creation is an essential aspect of modern marketing and digital marketing companies are seeking innovative solutions to stay ahead of the curve. Enter a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1146,20],"tags":[],"class_list":["post-14878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-marketing","category-marketing"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/14878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=14878"}],"version-history":[{"count":5,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/14878\/revisions"}],"predecessor-version":[{"id":26211,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/posts\/14878\/revisions\/26211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/15261"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=14878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/categories?post=14878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/tags?post=14878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}