{"id":12116,"date":"2022-05-13T14:38:36","date_gmt":"2022-05-13T19:38:36","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?p=12116"},"modified":"2024-09-18T07:58:08","modified_gmt":"2024-09-18T07:58:08","slug":"email-marketing-business-growth","status":"publish","type":"post","link":"https:\/\/c1mdev.com\/c1m.ai\/email-marketing-business-growth\/","title":{"rendered":"Email Marketing: Grow Your Business Today"},"content":{"rendered":"

If you are a business owner who lays awake at night wondering how you can connect with your target audience<\/span>, you cannot afford to skip this article. And if you\u2019re a business owner who has never really considered how connecting your brand<\/span> with your audience directly impacts your business, this article is here to let you in on a game-changing business move.<\/p>\n

Email marketing<\/span><\/a> – that\u2019s it- that\u2019s your answer and your game-changer. No need to waste more time looking for ways to expand your horizon, wondering where to invest your money, or experimenting with dead-end marketing strategies<\/span>. No matter what size business you own, small, worldwide, or anywhere in between, email is the marketing<\/span> strategy worthy of your time, money, and energy. Whether you\u2019re hearing this for the first time or just need a little pep-talk for motivation, read on to learn how to maximize your email marketing<\/span> campaign<\/a> in ways that will propel your business to new heights.<\/p>\n

\"Email<\/h2>\n

Let\u2019s Define Email Marketing<\/h2>\n

Defined simply, email marketing<\/span> involves sending messages related or connected to your brand<\/span> or business by email.<\/p>\n

These messages serve as bridges of communication between you and your target audience<\/span>.
\nOnce you are connected through email there is an opportunity for building<\/span> a strong, consistent, and valuable relationship that goes both ways.
\nYou benefit from the mass delivery of messages from everything from simple communication to education, and brand awareness<\/span>, and your customer benefits from the goods or services that your business provides.<\/p>\n

Email Marketing by the Numbers<\/h2>\n

Numbers matter. They drive our decision-making in nearly every aspect of our lives, so it only makes sense to let the numbers do the talking here.<\/p>\n

Email Users Are Still GROWING<\/h3>\n

The first promotional email campaign was sent more than 40 years ago, in 1978. That first mass email was sent to a whopping 400 people. Since then, the popularity of email marketing<\/span> has grown exponentially. Imagine the numbers that a mass email would reach today, with an estimated 4 billion email users projected by the end of 2022. To say it a different way, that\u2019s 3 times more email accounts than there are Facebook and Twitter combined, reports Campaign Monitor.<\/p>\n

Email Contact Lists Are a Lifeline<\/h3>\n

Email is the currency of the web. You must provide an email address to do virtually anything online. Want to join a social group? Provide an email. Want a quote on auto insurance? Provide an email. Want a discount on prescription drugs? Provide an email. You get the picture. Now, none of that would matter if we simply punched in our email address and left it at that. But we don\u2019t. According to Constant Contact, 99% of email users go back and check their email accounts daily. Email is like a permanent contact list, connecting us with one another- it only makes sense to pair this with some marketing strategies<\/span> and email is your most dependable daily brand<\/span> ambassador.<\/p>\n

ROI- Email Marketing is Number ONE<\/h3>\n

There are roughly 43 different categories of marketing strategies<\/span> at your disposal, according to Campaign Monitor. That means there are 43 different marketing<\/span> channels that work to get your brand<\/span> or product name out into the world. Out of that list of 43, email ranks #1 for ROI<\/a> (Return on Investment). For every $1 that a business puts into their email marketing<\/span> campaign, they can expect to see a $38 ROI. That\u2019s unparalleled by any other digital marketing strategy<\/span>. Back that up by the fact that successful email marketing<\/span> campaigns have ranked #1 for ROI for 10 years in a row, and it\u2019s clear that this is not just a trend, it is the most cost-effective way to promote your brand<\/span> and directly increase sales.<\/p>\n

Email Marketing Drives Conversion Rates<\/h3>\n

The ultimate goal for any marketer is to turn potential customers<\/span> into paying customers<\/span>, and there isn\u2019t a more powerful channel to do this with than email. Campaign Monitor reports that the average click-through rate of an email campaign is around 3%, whereas the average click-through rate from a tweet is close to 0.5%. This means that it is 6 times for likely for someone to click through your website<\/span> via email than you are with Twitter.<\/p>\n

From these clicks come direct sales- 4.24% of direct sales to be exact. This is compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate<\/a>.<\/p>\n

\"Email<\/h2>\n

More Benefits of Email Marketing<\/h2>\n

Email marketing isn\u2019t controlled by third parties.<\/h3>\n

Just to be able to communicate and engage with an audience, millions of dollars have been spent on purchasing social media followings. Sadly, 98% of brand<\/span> followers will never see the posts in their news feed and the company that invested their money into these efforts will never see their ROI, says Campaign Monitor.<\/p>\n

All of this is because these media channels are owned and controlled by third parties who have a right to make changes to their platforms anytime they want, such as updating their viewing algorithms to push paid advertising.<\/p>\n

Email is an open communication platform that isn\u2019t controlled by any one particular entity. The time and money that you invest into building<\/span> a great email list will never be threatened by a third party who can limit its effectiveness.<\/p>\n

Email Marketing Campaigns are Purposeful<\/h3>\n

You\u2019ll want to send emails that speak to your subscribers in a purposeful way. Let\u2019s consider what can be purposeful communication.<\/p>\n