{"id":17181,"date":"2023-11-24T10:19:26","date_gmt":"2023-11-24T10:19:26","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?page_id=17181"},"modified":"2024-08-14T14:07:52","modified_gmt":"2024-08-14T14:07:52","slug":"vein-and-cosmetic-center-gets-lift-in-leads","status":"publish","type":"page","link":"https:\/\/c1mdev.com\/c1m.ai\/about-us\/success-stories\/vein-and-cosmetic-center-gets-lift-in-leads\/","title":{"rendered":"Vein and Cosmetic Center Gets a Lift from Google Ads"},"content":{"rendered":"

[vc_row css=”.vc_custom_1700821136484{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column][cla_heading_section text=”ABOUT THE CLIENT” subtext=”” css=”.vc_custom_1684914877097{margin-bottom: 30px !important;}”]Our client\u00a0is a leading health and wellness center specializing in the treatment of varicose and spider veins of the body, legs, hands, and face. They have been helping their clients in the Dallas-Fort Worth area look and feel great for nearly 20 years. They also perform Aesthetic and Cosmetic treatments, including Botox, Fillers, Hormone Replacement Therapy, and CoolSculpting.[\/cla_heading_section][cla_heading_section text=”OUR PARTNERSHIP” subtext=”” css=”.vc_custom_1684914913054{margin-bottom: 30px !important;}”]Our health and wellness client initially came to us through a referral in March of 2019. We began our engagement by providing them with our comprehensive “Practice Marketer” services, which includes monthly content ideation, development, and distribution across a variety of channels. The content encompassed blog writing, email nurture campaigns, social media blog posting, and a monthly digest (or newsletter) distributed to their contact list of 1,720 prospects and clients (which we grew to 3,020 over two years). Then, in April 2020, we were entrusted with developing their new website to better align with their brand, mission, and values. Following this meticulous work, we successfully launched their new website in June 2020.[\/cla_heading_section][cla_heading_section text=”BUSINESS PROBLEM” subtext=”” css=”.vc_custom_1684914943003{margin-bottom: 30px !important;}”]While the vein treatment clinic was very happy with our services and saw a very good uptick in website traffic, they were still unsatisfied with the number of leads they received and wanted to accelerate their lead-generation efforts. We discussed paid advertising as a quick way to improve their leads and entered into a service agreement to develop and manage their Google Ads campaigns in January 2021.[\/cla_heading_section][cla_heading_section text=”C1M SOLUTION” subtext=”” css=”.vc_custom_1684915666706{margin-bottom: 30px !important;}”]Our client\u2019s Google Ads project started with meetings between our ContentFirst Google Ads experts and the Practice Administrator to understand and clearly define the specific goals of the campaign. From there, we began the process of conducting proper keyword research to identify words and phrases that their target audience is using to find the client\u2019s services. We selected the best high-volume, low-competition keywords to use in their campaigns.<\/p>\n

We then developed compelling ads with engaging headlines, descriptions, and display URLs that aligned with the client\u2019s campaign goals and keywords. We included site links, call extensions, and additional information to improve the ads\u2019 performance. From there, we developed our campaign structure \u2013 organizing the campaigns into ad groups based on related keywords and themes, and built out and optimized relevant landing pages with clear calls-to-action (CTAs). We regularly monitor and manage the campaign\u2019s performance and make data-driven optimizations.[\/cla_heading_section][cla_heading_section text=”RESULTS” subtext=”” css=”.vc_custom_1684915741643{margin-bottom: 20px !important;}”]Prior to launching their Google Ads campaigns, our vein center client was receiving\u00a0~38<\/strong>\u00a0calls, and\u00a0~26<\/strong>\u00a0form fills per month. The client now receives\u00a0~126<\/strong>\u00a0calls, and\u00a0~38<\/strong>\u00a0form fills per month \u2013 an increase of over\u00a0156%<\/strong>.<\/p>\n

The chart below shows the client\u2019s actual Return on Ad Spend, which is over 246%.<\/strong>[\/cla_heading_section][vc_single_image image=”17183″ img_size=”full” alignment=”center”][cla_heading_section text=”CONCLUSION” subtext=”” css=”.vc_custom_1684915699915{margin-top: 30px !important;margin-bottom: 20px !important;}”]The combination of nurture content (blogs, digest, social posts, and email campaigns), website redesign and optimization, and Google Search Ads has improved the clinic\u2019s overall website traffic from\u00a0~5,000<\/strong>\u00a0visitors per month to nearly\u00a023,000<\/strong>\u00a0visitors a month\u2014a difference of\u00a0364%.<\/strong>[\/cla_heading_section][vc_single_image image=”17182″ img_size=”full” alignment=”center” css=”.vc_custom_1700821097979{margin-bottom: 20px !important;}”][cla_heading_section text=”” subtext=”” css=”.vc_custom_1684915551035{margin-top: 0px !important;}”]Our client is extremely satisfied with their results and our business relationship, and performance continues to grow in all areas.[\/cla_heading_section][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1700821136484{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column][cla_heading_section text=”ABOUT THE CLIENT” subtext=”” css=”.vc_custom_1684914877097{margin-bottom: 30px !important;}”]Our client\u00a0is a leading health and wellness center specializing in the treatment of…<\/p>\n","protected":false},"author":1,"featured_media":17184,"parent":110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17181","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/17181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=17181"}],"version-history":[{"count":2,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/17181\/revisions"}],"predecessor-version":[{"id":23020,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/17181\/revisions\/23020"}],"up":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/17184"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=17181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}