{"id":17165,"date":"2023-11-24T09:26:47","date_gmt":"2023-11-24T09:26:47","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?page_id=17165"},"modified":"2024-10-22T08:59:09","modified_gmt":"2024-10-22T08:59:09","slug":"medical-clinic-sees-record-number-of-new-patient-leads","status":"publish","type":"page","link":"https:\/\/c1mdev.com\/c1m.ai\/about-us\/success-stories\/medical-clinic-sees-record-number-of-new-patient-leads\/","title":{"rendered":"Medical Clinic Sees Record-Breaking Number of New Patient Leads"},"content":{"rendered":"

[vc_row css=”.vc_custom_1680273906738{margin-bottom: 50px !important;padding-right: 15px !important;padding-bottom: 20px !important;padding-left: 15px !important;}”][vc_column][cla_heading_section text=”ABOUT THE CLIENT” subtext=”” css=”.vc_custom_1684920517261{margin-bottom: 30px !important;}”]Our client is <\/span>a leading functional medicine clinic <\/span>that<\/span> has been <\/span>provid<\/span>ing <\/span>patients <\/span>with <\/span>long-lasting health and wellness solutions<\/span> since <\/span>2007<\/span>. <\/span>Based in Oklahoma, this <\/span>patient-<\/span>centered<\/span> interdisciplinary clinic <\/span>offer<\/span>s<\/span> a comprehensive team of <\/span>board-certified <\/span>physicians, nutritionists, and nurses<\/span> specializing <\/span>in functional, integrative, and nutritional medicine<\/span>.<\/span> They pride themselves on <\/span>employing<\/span> emerging treatments and diagnostics<\/span> as new therapies, <\/span>methods<\/span>, and tests <\/span>become available<\/span> to<\/span> help <\/span>identify<\/span> critical imbalances at the root of all illnesses.<\/span><\/span>\u00a0<\/span>[\/cla_heading_section][cla_heading_section text=”OUR PARTNERSHIP” subtext=”” css=”.vc_custom_1684920536120{margin-bottom: 30px !important;}”]Our client <\/span>originally came to us <\/span>in <\/span>May of<\/span> 2019 <\/span>because they were <\/span>unhappy with <\/span>the <\/span>overall <\/span>look and functionality of their<\/span> existing website<\/span>.<\/span> However, after our <\/span>initial<\/span> discovery meeting and further probing<\/span>, <\/span>several more challenges were uncovered<\/span> and addressed.<\/span><\/span>\u00a0<\/span>[\/cla_heading_section][cla_heading_section text=”BUSINESS PROBLEM” subtext=”” css=”.vc_custom_1729587523181{margin-bottom: 30px !important;}”]While <\/span>a<\/span> complete <\/span>website <\/span>redesign <\/span>initially <\/span>brought<\/span> the client to C1M<\/span>, further discussions revealed <\/span>deeper needs<\/span> and goals.<\/span> They were seeking a solution that would<\/span> help them identify their ideal target audience, and <\/span>better <\/span>promote <\/span>their <\/span>services<\/span> to this audience <\/span>in order to<\/span> drive more <\/span>leads<\/span> to their clinic.<\/span> We were up for the challenge!<\/span><\/span>\u00a0<\/span>[\/cla_heading_section][cla_heading_section text=”C1M SOLUTION” subtext=”” css=”.vc_custom_1684921523275{margin-bottom: 30px !important;}”]In June 2019, we began the process of creating the client\u2019s Brandscript \u2013 a seven-part framework that helps clarify the client\u2019s message, their target audience\u2019s problems, and their plan to solve those problems. This copy becomes the foundation and basis of our future content-writing efforts.<\/p>\n

Once our client approved the Brandscript, our SEO team provided our content strategists with specific keywords to target for creating the client\u2019s website foundation copy. Our copywriters quickly went to work creating compelling web copy with clear calls to action. Once finalized, our web development team proceeded to beautifully redesign and optimize the new site, which launched successfully in July 2019, along with a new customer portal we created to help them keep the leads they attracted.<\/p>\n

While the web development team was hard at work getting the site ready, our copywriters and blog writers were simultaneously creating content for a series of emails called \u201cauto-responders,\u201d which are developed to nurture new prospects coming into the funnel and convert them to leads for the clinic.[\/cla_heading_section][vc_row_inner][vc_column_inner width=”2\/3″][cla_heading_section text=”” subtext=””]We determined that creating fresh content would be a significant step forward toward helping our client get better traction with thought leadership, brand recognition, and leads. So, in addition to the content we developed for the initial auto-responders, our content strategist also created a blog calendar with topic ideation based on our initial keyword research and strategy. We then developed two new blogs each month, which we posted to the client\u2019s Facebook, Instagram, and LinkedIn social media pages, and also shared via a monthly Digest we sent to the client\u2019s email list of clients and prospects.
\nBut our work didn\u2019t end there\u2026<\/p>\n

In addition, we developed paid social media ads (Facebook) and targeted email marketing campaigns on various topics to further drive leads to the business \u2013 all of which they could track through our C1M app.[\/cla_heading_section][\/vc_column_inner][vc_column_inner width=”1\/3″][cla_heading_section text=”” subtext=”” css=”.vc_custom_1684922164991{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;border-left-color: #58666e !important;border-left-style: solid !important;border-right-color: #58666e !important;border-right-style: solid !important;border-top-color: #58666e !important;border-top-style: solid !important;border-bottom-color: #58666e !important;border-bottom-style: solid !important;}”]<\/p>\n

“I am very pleased with results and profit for the amount of money we are paying in marketing. Oh it’s working.”<\/h4>\n

-Clinic Owner<\/p>\n

[\/cla_heading_section][\/vc_column_inner][\/vc_row_inner][cla_heading_section text=”BUSINESS RESULTS” subtext=”” css=”.vc_custom_1729587545823{margin-top: 30px !important;margin-bottom: 30px !important;}” wrapper_class=”result_table”]<\/p>\n

New Patient Leads<\/h4>\n

C1M’s combined efforts of a new website, content development\/thought leadership, email campaigns, and paid social campaigns gained the client 6,318 new patient leads<\/strong> between August 1, 2019, and August 31, 2022.<\/p>\n

 <\/p>\n

\n\n\n\n\n\n\n
<\/th>\nAug 2019-Aug 2020<\/th>\nAug 2020 \u2013 Aug 2021<\/th>\nAug 2021 \u2013 Aug 2022<\/th>\n<\/tr>\n
Calls<\/strong><\/td>\n1172<\/td>\n1617<\/td>\n1372<\/td>\n<\/tr>\n
Forms<\/strong><\/td>\n761<\/td>\n815<\/td>\n581<\/td>\n<\/tr>\n
\u00a0Totals<\/strong><\/td>\n1,933<\/td>\n2,432<\/td>\n1,953<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Return on Marketing Investment<\/h4>\n

For every $1 spent on marketing, the client received a $1,387 return on their investment. In fact, in one of our progress meetings with the client, he announced that they had a record-breaking number of new patients in the previous month, as well as a record-breaking month of gross profit!<\/p>\n

\"\"[\/cla_heading_section][cla_heading_section text=”CONCLUSION” subtext=”” css=”.vc_custom_1684926474367{margin-top: 30px !important;margin-bottom: 30px !important;}”]By taking a proactive, consultative approach and probing further into the client\u2019s issues, concerns, and goals (beyond a website makeover), ContentFirst.Marketing was able to develop a multipart strategy that provided the client with a framework and strategy to grow their leads and their business well into the future. We believe our client said it best \u201cI am very pleased with results and profit for the amount of money we are paying in marketing. Oh it\u2019s working.\u201d <\/em>[\/cla_heading_section][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1680273906738{margin-bottom: 50px !important;padding-right: 15px !important;padding-bottom: 20px !important;padding-left: 15px !important;}”][vc_column][cla_heading_section text=”ABOUT THE CLIENT” subtext=”” css=”.vc_custom_1684920517261{margin-bottom: 30px !important;}”]Our client is a leading functional medicine clinic that…<\/p>\n","protected":false},"author":1,"featured_media":17168,"parent":110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17165","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/17165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/comments?post=17165"}],"version-history":[{"count":4,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/17165\/revisions"}],"predecessor-version":[{"id":24446,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/17165\/revisions\/24446"}],"up":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/pages\/110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media\/17168"}],"wp:attachment":[{"href":"https:\/\/c1mdev.com\/c1m.ai\/wp-json\/wp\/v2\/media?parent=17165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}