What\u2019s the difference between marketing and sales? Many people use those terms interchangeably \u2013 but they fill very different roles.<\/p>\n
And as a business grows, they should be treated separately.<\/p>\n
Marketing brings qualified leads to the sales organization.<\/p>\n
And Sales converts those qualified leads to customers.<\/p>\n
Information qualified leads, marketing qualified leads, and sales qualified leads \u2013 what are they? How are they different? And how do we move them through the funnel?<\/p>\n
These are all questions we\u2019ll cover in this video.<\/p>\n
Plus, what\u2019s the best way to measure success in your sales and marketing efforts? It might be different than you think \u2013 and it\u2019s not the same for both areas.<\/p>\n
Ensuring your interested leads find the information they need and make a decision \u2013 that\u2019s what sales and marketing do. Learn about how to get this digital marketing funnel started, and watch your business grow.<\/p>\n","protected":false},"excerpt":{"rendered":"
What\u2019s the difference between marketing and sales? Many people use those terms interchangeably \u2013 but they fill very different roles. And as a business grows,…<\/p>\n","protected":false},"featured_media":9018,"template":"","class_list":["post-8430","cfm_videos","type-cfm_videos","status-publish","has-post-thumbnail","hentry"],"video_link":"