{"id":10578,"date":"2021-05-31T17:41:45","date_gmt":"2021-05-31T22:41:45","guid":{"rendered":"https:\/\/c1mdev.com\/c1m.ai\/?post_type=cfm_videos&p=10578"},"modified":"2024-08-17T15:35:14","modified_gmt":"2024-08-17T15:35:14","slug":"write-better-marketing-emails","status":"publish","type":"cfm_videos","link":"https:\/\/c1mdev.com\/c1m.ai\/video\/write-better-marketing-emails\/","title":{"rendered":"Write Better Marketing Emails"},"content":{"rendered":"

Are your marketing emails effective? Are they being opened and read? Do you have any special way of making them right?<\/span>\u00a0<\/span><\/p>\n

Join John Arnott, business owner, and digital marketing expert, to hear some of his precious insights on\u00a0writing the perfect marketing email\u00a0to\u00a0generate quality\u00a0leads for\u00a0your business.<\/span>\u00a0<\/span><\/p>\n

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Learn more about John at\u202f<\/span>https:\/\/johnarnott.com\/<\/span><\/a>.<\/span>\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

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Additional Tutorials and\u202fPersonal Development\u202fVideos:\u202f<\/span>https:\/\/www.youtube.com\/channel\/UCWPBBNmELlZKGyqhglfbhXw<\/span><\/a>\u202f<\/span>\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

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How can you improve the quality of your marketing emails to make them more attractive? Did you know there is a simple structure to be followed so that your emails get more visibility and generate leads to your company?\u00a0<\/span>\u00a0<\/span><\/p>\n

In this video, John Arnott\u00a0gathers all the information you need to master marketing emails, by\u00a0breaking\u00a0down this structure and introducing\u00a0some valuable tips for producing better emails.\u00a0<\/span>\u00a0<\/span><\/p>\n

It all starts with\u00a0<\/span>a goal.<\/span><\/b>\u00a0Every marketing email should have an intended action for the recipient, and the most common one is\u00a0<\/span>to engage and convert to a site visit<\/span>. After defining the goal, there are some other important steps to be followed.\u00a0<\/span>\u00a0<\/span><\/p>\n

It may sound too simple, but the \u201cfrom\u201d name and the email address are two important details that can define if a person will or won\u2019t open\u00a0your email. Chances are that an email address that only showcases the name of the company might just be ignored or judged as spam.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

The next important step is to pitch your email with a unique\u00a0and attractive\u00a0<\/span>subject line<\/span><\/b>, with the only intention of getting the person to open\u00a0it. On the video, you can check out the five main formats to get this done effectively and some other\u00a0suggestions\u00a0to engage your reader on the subject line.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

The\u00a0next section that follows the subject line is the\u00a0<\/span>preview\u00a0text,<\/span><\/b>\u00a0a tool to raise your reader\u2019s curiosity, bringing a little bit more information\u00a0– just enough to make them want to read the rest of the message.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you got your reader to open your email, it\u2019s time to have a clear body, reflecting your\u00a0<\/span>brand\u2019s\u00a0voice<\/span><\/b>, and with your goal in mind. If you want to learn more about brand identity and brandscript, you can check out this link: https:\/\/<\/a><\/span>contentfirst.marketing\/brandscript<\/span>\u00a0<\/span><\/p>\n

The message should be written in\u00a0the\u00a0second person to a specific avatar, and\u00a0be\u00a0straight to the point, leaving\u00a0the detailed information\u00a0to\u00a0the website.\u00a0It\u2019s important to keep it short, to add\u00a0<\/span>links<\/span><\/b>\u00a0to your target early and often, to have\u00a0clear\u00a0<\/span>calls\u00a0to\u00a0action,\u00a0<\/span><\/b>and a<\/span>\u00a0professional signature<\/span><\/b>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

This is just a sample of what you\u2019ll find\u00a0in\u00a0this insightful video. Watch it to the end to start writing effective,\u00a0authoritative\u00a0marketing emails\u00a0today. And if you have any other suggestions on how to write better emails, please leave us a comment. We\u2019d love to hear from you.\u00a0<\/span>\u00a0<\/span><\/p>\n

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Additional\u202fTips and\u202fResources\u202fon Digital Marketing:<\/span>\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

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Blogger, Copywriter, Journalist. What\u2019s the difference?<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

https:\/\/www.youtube.com\/watch?v=qNdm4s6iaMs&t=102s&ab_channel=JohnArnottJohnArnott<\/span><\/a>\u00a0<\/span><\/p>\n

Let\u2019s Tie it All Together: Digital Marketing Elements:<\/span>\u00a0<\/span><\/p>\n

https:\/\/www.youtube.com\/watch?v=uSoZR_Yccug&t=16s&ab_channel=JohnArnottJohnArnott<\/span><\/a>\u00a0<\/span><\/p>\n

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Additional Personal Development Videos:\u202f<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

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How to Take a Compliment:<\/span>\u00a0<\/span><\/p>\n

https:\/\/www.youtube.com\/watch?v=HUjFD-_50BI&ab_channel=JohnArnottJohnArnott<\/span><\/a>\u00a0<\/span><\/p>\n

Achieve Anything:<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>https:\/\/www.youtube.com\/watch?v=nsJfIJorL_g&t=56s&ab_channel=JohnArnottJohnArnott<\/span><\/a>\u00a0<\/span><\/p>\n

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Are your marketing emails effective? Are they being opened and read? Do you have any special way of making them right?\u00a0 Join John Arnott, business…<\/p>\n","protected":false},"featured_media":10579,"template":"","class_list":["post-10578","cfm_videos","type-cfm_videos","status-publish","has-post-thumbnail","hentry"],"video_link":"