Medical Clinic Sees Record-Breaking Number of New Patient Leads

[cla_heading_section text=”ABOUT THE CLIENT” subtext=”” css=”.vc_custom_1684920517261{margin-bottom: 30px !important;}”]Our client is a leading functional medicine clinic that has been providing patients with long-lasting health and wellness solutions since 2007. Based in Oklahoma, this patient-centered interdisciplinary clinic offers a comprehensive team of board-certified physicians, nutritionists, and nurses specializing in functional, integrative, and nutritional medicine. They pride themselves on employing emerging treatments and diagnostics as new therapies, methods, and tests become available to help identify critical imbalances at the root of all illnesses. [/cla_heading_section][cla_heading_section text=”OUR PARTNERSHIP” subtext=”” css=”.vc_custom_1684920536120{margin-bottom: 30px !important;}”]Our client originally came to us in May of 2019 because they were unhappy with the overall look and functionality of their existing website. However, after our initial discovery meeting and further probing, several more challenges were uncovered and addressed. [/cla_heading_section][cla_heading_section text=”BUSINESS PROBLEM” subtext=”” css=”.vc_custom_1729587523181{margin-bottom: 30px !important;}”]While a complete website redesign initially brought the client to C1M, further discussions revealed deeper needs and goals. They were seeking a solution that would help them identify their ideal target audience, and better promote their services to this audience in order to drive more leads to their clinic. We were up for the challenge! [/cla_heading_section][cla_heading_section text=”C1M SOLUTION” subtext=”” css=”.vc_custom_1684921523275{margin-bottom: 30px !important;}”]In June 2019, we began the process of creating the client’s Brandscript – a seven-part framework that helps clarify the client’s message, their target audience’s problems, and their plan to solve those problems. This copy becomes the foundation and basis of our future content-writing efforts.

Once our client approved the Brandscript, our SEO team provided our content strategists with specific keywords to target for creating the client’s website foundation copy. Our copywriters quickly went to work creating compelling web copy with clear calls to action. Once finalized, our web development team proceeded to beautifully redesign and optimize the new site, which launched successfully in July 2019, along with a new customer portal we created to help them keep the leads they attracted.

While the web development team was hard at work getting the site ready, our copywriters and blog writers were simultaneously creating content for a series of emails called “auto-responders,” which are developed to nurture new prospects coming into the funnel and convert them to leads for the clinic.[/cla_heading_section]

[cla_heading_section text=”BUSINESS RESULTS” subtext=”” css=”.vc_custom_1729587545823{margin-top: 30px !important;margin-bottom: 30px !important;}” wrapper_class=”result_table”]

New Patient Leads

C1M’s combined efforts of a new website, content development/thought leadership, email campaigns, and paid social campaigns gained the client 6,318 new patient leads between August 1, 2019, and August 31, 2022.

 

 

 

Return on Marketing Investment

For every $1 spent on marketing, the client received a $1,387 return on their investment. In fact, in one of our progress meetings with the client, he announced that they had a record-breaking number of new patients in the previous month, as well as a record-breaking month of gross profit!

[/cla_heading_section][cla_heading_section text=”CONCLUSION” subtext=”” css=”.vc_custom_1684926474367{margin-top: 30px !important;margin-bottom: 30px !important;}”]By taking a proactive, consultative approach and probing further into the client’s issues, concerns, and goals (beyond a website makeover), ContentFirst.Marketing was able to develop a multipart strategy that provided the client with a framework and strategy to grow their leads and their business well into the future. We believe our client said it best “I am very pleased with results and profit for the amount of money we are paying in marketing. Oh it’s working.” [/cla_heading_section]